The Dave Gerhardt Show (from Exit Five)
Business & Finance
About
Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com
Episodes
- Customer Marketing Deep Dive
In this episode, experts Sue, Jonathan, and Naomi discuss customer marketing strategies. Sue shares insights on optimizing referral programs, Jonathan details a 365-day engagement model, and Naomi explains how to use customer feedback for…
- How CMOs Are Deploying AI Across Marketing
This episode features CMOs and AI leaders discussing practical AI applications in marketing. Guests share insights on using AI for lead generation, content workflows, ROI analysis, and fostering an AI-driven culture within marketing teams.
- Build a Better B2B Growth Engine with Uzair Dada from Iron Horse
On The Dave Gerhardt Show, Uzair Dada shares his three-part B2B growth framework: get discovered, get chosen, close. He also covers AI adoption in enterprise, effective marketing strategies, and the importance of taste and judgment in busi…
- Claude Code for B2B Marketers (with Corey Haines)
Corey Haines joins The Dave Gerhardt Show to demonstrate AI tools, including Claude Code, for B2B marketing tasks like keyword research, SEO page generation, and HubSpot auditing. Haines emphasizes how AI is changing the marketing professi…
- B2B Social Media Strategy Discussion
Dave Gerhardt was a guest on Slate's Social Social Club webinar, discussing organic marketing and B2B social media strategy. The conversation covered topics like LinkedIn content, video creation, social media ROI, personal branding, and gh…
- Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think
CMOs Megan Lueders, Ido Mart, and Kim Storin join Dave Gerhardt for a panel discussing the rapid changes in marketing, measuring impact in complex sales cycles, and the emotional nature of B2B marketing. They also cover attribution, paid m…
- How to Create a Category When You're Already the Market Leader (with Melton Littlepage, CMO at 1Password)
In episode 348, Dave Gerhardt interviews Melton Littlepage, CMO at 1Password. They discuss 1Password's strategy of creating a new category, Extended Access Management, instead of competing in existing ones. Littlepage shares tactics such a…
- How ClickUp Built a B2B Social Machine with Chris Cunningham from ClickUp
Chris Cunningham details ClickUp's social media strategy, focusing on their weekly video production, creator management, and how their approach drives B2B marketing success. The episode also touches on the role of AI versus human creativit…
- Inside Ramp's Marketing: Creative Bets, Measurement, and AI Agents (with Drew Pinta)
Drew Pinta from Ramp explains how they measure marketing, including using incrementality testing and AI to analyze Gong calls for attribution insights. The discussion covers their 70/30 budget allocation for proven versus experimental chan…
- Creative + AI examples from B2B marketers
This episode showcases how B2B marketers are practically implementing AI in creative processes. Guests from ElevenLabs, Brain Labs, Bitly, and UiPath share specific examples, such as creating brand videos with AI, building self-serve desig…
- The 6 Types of Ownable Ideas (And How to Find Yours) with Katelyn Bourgoin, Founder of Unignorable
In this episode of The Dave Gerhardt Show, Katelyn Bourgoin explains the six types of ownable ideas and how businesses can find their central argument. The discussion covers why owning an idea is more important than ever for B2B marketers.
- How to Make Outbound Work and Build Pipeline in 2026 (with Jen Allen-Knuth, Founder of DemandJen)
Jen Allen-Knuth explains why deals stall despite superior products, attributing it to "shiny object era" tools and AI noise. She suggests zero-dollar exercises to identify pipeline loss and refine outbound messaging.
- How to Be the CMO Everyone Wants to Work With (with Dave Kellogg)
Dave Kellogg outlines his framework for successful CMOs, based on his experience. The episode covers common CMO pitfalls, building a partnership with a CRO, and the importance of internal marketing, recorded live at the Exit Five Marketing…
- B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)
In this Exit Five Live session, five demand generation marketers share insights into their successful B2B ad campaigns. They detail the strategies behind campaigns including influencer-led ads, CTV, direct mail, and multi-channel approache…
- From HubSpot Blog to CMO: Kipp Bodnar on Career Growth and Marketing Leadership
Kipp Bodnar, CMO of HubSpot, shares his journey from managing the company blog to leading marketing for a multi-billion dollar business. The discussion covers goal setting, efficient execution, and the transition from individual contributo…
- ABM (Account-Based Marketing) Overview with Brandon Redlinger
Dave Gerhardt and Brandon Redlinger discuss building and executing an effective Account-Based Marketing (ABM) program. They cover identifying readiness for ABM, selecting and scoring target accounts, common reasons for failure, generating…
- LinkedIn Advertising: What's Working Now in 2026 (with Davang Shah, VP Marketing at LinkedIn)
Davang Shah, VP of Marketing at LinkedIn, joins Dave Gerhardt to discuss effective LinkedIn advertising strategies. They cover the integration of brand and performance marketing, advanced measurement techniques, and the evolving B2B market…
- Building a Marketing Machine from Scratch (with Erin May, CMO at User Interviews)
Erin May discusses her eight-year journey as the first marketer at User Interviews, growing the company from a two-page website and zero revenue to over $20M ARR. She details her strategy of focusing on a niche audience, utilizing ungated…
- How Marketers Are Creating High Quality Content with AI (That's Not Slop!)
Eoin Clancy, Connor Beaulieu, and Adina Timar discuss creating high-quality content with AI. Connor shares a workflow for sourcing expert quotes, Adina demonstrates rebuilding competitor pages using sales calls and LLM data, and Eoin expla…
- How to Build a Product Marketing Motion That Works (with Jeff Hardison)
Jeff Hardison, VP of Product Marketing at Sanity, joins Dave Gerhardt to discuss the structure and function of a product marketing role within a B2B company. They cover team specialization, measuring success, product launches, and effectiv…
- What B2B Marketers Can Learn from Restaurant Marketing (with Jessica Serrano, CMO at Bagel Brands)
Jessica Serrano, CMO at Bagel Brands, shares insights on the similarities between B2B and consumer marketing, the application of AI in marketing and sales, and her strategy of building brand over time while driving immediate sales.
- How to Navigate a Rebrand with Clare Schmitt
Clare Schmitt details the process of leading a rebrand for a mid-market B2B company, including hiring agencies, gaining CEO support, and managing the brand's implementation across departments.
- How Domitille de Saint-Exupéry (CMO at Lemlist) Turned $1.2M into $31M in New ARR
In episode 332, Dave Gerhardt talks with Domitille de Saint-Exupéry, CMO of Lemlist. She explains how the company generated $31 million in new ARR from a $1.2 million marketing budget, detailing strategies across paid ads, influencer colla…
- ABM: What Ramp, Snowflake, and Hightouch are doing in 2026
Marketing leaders from Ramp, Snowflake, and Hightouch share insights on Account-Based Marketing (ABM) strategies for 2026. They cover account targeting, sales alignment, program building, measurement, personalization, and the use of data a…
- How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)
In episode #330 of The Dave Gerhardt Show, Ryan Narod, VP of Marketing at Rippling, details how the company has established a strong B2B brand. He shares insights into various campaigns, from low-budget videos to major productions, and dis…
- How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)
Jay Schwedelson and Dave Gerhardt discuss strategies to improve webinar and email performance. They cover packaging, renaming sessions, shortening content, and specific email tactics to increase engagement and inbox placement.
- The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist
Emma Robinson and Kristine Segrist join Dave Gerhardt to discuss Canva's B2B growth strategies. They cover scaling across consumer and enterprise markets, balancing brand building with pipeline accountability, and leveraging product adopti…
- How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)
Bill Glenn, SVP of Marketing at Esper, joins the show to discuss leading marketing teams through the AI transition. They cover AI adoption challenges, the importance of curiosity, and Esper's approach to implementing AI with guardrails to…
- How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)
Dave Gerhardt discusses AI content creation and growth strategies with Eoin Clancy, VP of Growth at Airops. They cover using AI effectively, the role of content engineers, and Airops' successful webinar strategies.
- How To Drive Revenue Through Content with Lashay Lewis (Founder, Authority Plug)
Lashay Lewis explains how B2B SaaS companies can create profit-driven content strategies by focusing on the bottom of the funnel. The discussion covers using customer and sales team interviews to inform content, the influence of writing on…
- How Marketing Leaders are Thinking About AEO
Dave Gerhardt is joined by CMOs from Webflow, EagleView, and Piedmont Global to discuss AI and SEO. They share insights on how AI search changes buyer behavior, their strategies for content and prompt tracking, and advice for marketers nav…
- How to Master B2B Positioning with Anthony Pierri (Fletch PMM)
Anthony Pierri from Fletch PMM discusses essential B2B positioning and messaging strategies with Dave Gerhardt. They cover value propositions, why features are less important to buyers, and how to effectively link customer issues to tangib…
- How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)
Louis Grenier joins Dave Gerhardt to discuss effective B2B marketing strategies, focusing on timeless fundamentals and attention-grabbing tactics over AI hype. They cover topics like demand redirection, category creation, and internal sale…
- Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)
Jess Cook, VP of Marketing at Vector, joins Dave to discuss effective early-stage B2B marketing tactics. They cover influencer marketing, the success of Vector's podcast as a marketing channel, LinkedIn content strategy, and how to drive d…
- How to Build a Community People Trust with Matt Carnevale
Matt Carnevale discusses building trustworthy communities, sharing insights from Exit Five. Topics include onboarding, matchmaking, moderation, the meaning of community, and why most B2B communities fail.
- How B2B Marketers Are Actually Using AI at Work with Jess Lytle
Jess Lytle, Head of Marketing at Exit Five, joins Dave Gerhardt to discuss how AI is transforming B2B marketing. They explore AI adoption, its impact on job roles, and its potential as a significant martech advancement, with Lytle sharing…
- The Future of B2B Marketing with Kieran Flanagan
In episode 318 of The Dave Gerhardt Show, Kieran Flanagan, SVP of Marketing at HubSpot, joins Dave to discuss how AI is transforming B2B marketing. They cover AI's influence on workflows, content creation, team structures, and leadership s…
- How to Master LinkedIn for B2B
In episode 317 of The Dave Gerhardt Show, Dave hosts Dasha Shakov, Emeric Ernoult, and Finn Thormeier for a live session on mastering LinkedIn for B2B. The experts discuss LinkedIn's importance, effective content strategies, and adapting t…
- How to Build a Brand People Pay Attention To
This episode of The Dave Gerhardt Show focuses on how companies build attention-grabbing brands using strategic ideas and creative execution. Dave Gerhardt draws lessons from companies like Drift and the Savannah Bananas, emphasizing the l…
- How Marketing Teams Are Using AI to Drive Pipeline
Jess Lytle hosts a roundtable with Morgan Cole, Lisa Cole, and Jean Cameron discussing how B2B marketing teams use AI to drive pipeline and revenue. They cover identifying buyers, improving deal velocity, and the impact of AI on lead scori…
- How to Write Great Marketing Copy (And Generate More Ideas, Faster)
Dave Gerhardt shares his process for writing marketing copy, emphasizing the importance of hooks, editing over writing, and why many B2B marketing efforts fail. The episode covers his background, strategies for attention-grabbing content,…
- How to Standout in B2B with Udi Ledergor, Chief Evangelist at Gong
In this episode, Udi Ledergor shares insights from his book "Courageous Marketing," explaining why many B2B marketing strategies fail by being too safe. He details his career path to Gong and how the company built a standout brand and achi…
- How to Do Better Email Marketing
A roundtable discussion with email marketing experts covers current strategies for email, SMS, and in-app messaging. Topics include AI's influence on inboxes, achieving human-like communication, and effective personalization techniques for…
- Five Marketing Principles That Matter More Than AI
In this episode of The Dave Gerhardt Show, Dave discusses five timeless marketing principles, recaps an Exit Five team trip, shares an update on his hip surgery recovery, and touches on company news including Dan's promotion to CEO. He als…
- How to be Irreplaceable in B2B Marketing (with Josh Lowman)
This episode features Josh Lowman and Dave Gerhardt discussing the nuances of category creation in B2B marketing. They cover the real goals of becoming irreplaceable, how customers form categories, and the four paths to category leadership.
- How to Make Your Product Positioning Impossible to Ignore with April Dunford (Founder, Ambient Strategy)
In this episode, April Dunford, founder of Ambient Strategy, shares insights from working with over 300 tech companies on product positioning. She discusses how to make products stand out, teach buyers what matters, and avoid common pitfal…
- How To Create Urgency, Build Pipeline, and Make Outbound Work (with Jen Allen-Knuth, Founder of DemandJen)
Jen Allen-Knuth explains how to build pipeline and create urgency in sales, particularly in the context of the "shiny object era". She discusses why deals stall, the impact of AI and numerous tools, and how messaging can inadvertently hind…
- Should You Invest in Community?
In episode 307, Dave Gerhardt is interviewed by Ali Orlando Wert on the Move the Needle podcast about community building. They discuss Exit Five's 80% growth, strategies for operating like a startup, the challenges and measurement of brand…
- What’s Working Right Now in B2B Marketing - Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor
Recorded live at Drive 2025, this episode features marketing leaders Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor discussing current effective B2B marketing strategies. Topics include pipeline-generating events, successful outboun…
- The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)
In this live session from Drive 2025, Brianna Doe explains the significance of influencer marketing in B2B, detailing how brands can adapt B2C tactics, establish effective creator programs, and measure genuine impact beyond vanity metrics.