The Dave Gerhardt Show (from Exit Five)
Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think
CMOs Megan Lueders, Ido Mart, and Kim Storin join Dave Gerhardt for a panel discussing the rapid changes in marketing, measuring impact in complex sales cycles, and the emotional nature of B2B marketing. They also cover attribution, paid media effectiveness, and sales enablement.