The Dave Gerhardt Show (from Exit Five)
ABM: What Ramp, Snowflake, and Hightouch are doing in 2026
Marketing leaders from Ramp, Snowflake, and Hightouch share insights on Account-Based Marketing (ABM) strategies for 2026. They cover account targeting, sales alignment, program building, measurement, personalization, and the use of data and AI for scaling ABM effectively.