The Dave Gerhardt Show (from Exit Five)
The 6 Types of Ownable Ideas (And How to Find Yours) with Katelyn Bourgoin, Founder of Unignorable
In this episode of The Dave Gerhardt Show, Katelyn Bourgoin explains the six types of ownable ideas and how businesses can find their central argument. The discussion covers why owning an idea is more important than ever for B2B marketers.