The Dave Gerhardt Show (from Exit Five)
How to Create a Category When You're Already the Market Leader (with Melton Littlepage, CMO at 1Password)
In episode 348, Dave Gerhardt interviews Melton Littlepage, CMO at 1Password. They discuss 1Password's strategy of creating a new category, Extended Access Management, instead of competing in existing ones. Littlepage shares tactics such as lightning strike events, analyst…