Voice Marketing with Emily Binder
Business & Finance
About
Your brand is building trust or burning it. Most don’t know which. Emily Binder defined voice marketing as a discipline before most brands knew they needed it. She distills 15+ years of experience — from leading acquisition for the Nasdaq-listed pioneer of VoIP to building the premier voice AI platform for financial services — into strategies that make brands impossible to ignore. She consults for technology companies, ETF issuers, and firms of every scale, guiding over $170 billion in AUM. She started this show because the advice she gives behind closed doors deserves a wider audience. Episodes average 10 minutes. She tells you what she sees and what to do about it. Why your brand is sending a message you didn’t intend. What it costs to underinvest in marketing. How to price what you’re worth. What it means to build a human presence when AI is producing everyone else’s content. Contrarian but practical. No sponsors. No guests pitching
Episodes
- Trailer
This trailer introduces Voice Marketing with Emily Binder, a podcast focused on how customers make decisions and build trust with brands. Host Emily Binder, with 15 years of experience in media and marketing, will explore these topics in t…
- Taste is the Moat: What AI Can't Replace in Marketing
This episode discusses the "2028 Global Intelligence Crisis" thought experiment, focusing on how AI could impact marketing and brand loyalty. It argues that human taste and discernment, developed over time and not promptable by AI, will re…
- LinkedIn Is the #2 Source AI Cites — Here's What That Means for You
LinkedIn is the second most cited source by AI search engines, following Reddit. AI search now accounts for 20-30% of all search interactions, with platforms like ChatGPT heavily referencing LinkedIn content. This episode covers five key p…
- The $3 Move That Beats Every Holiday Post
Emily Binder explains that standard holiday social media posts are ineffective for business growth. She highlights a nearly forgotten, inexpensive marketing tactic involving a handwritten birthday card that fosters genuine client relations…
- Your Audience Knows Your Content is AI (Here's Why) - Henna Pryor
Host Emily Binder speaks with Henna Pryor about the risks of using AI for personal brand content. They discuss "incongruence," where an AI-crafted online persona does not match the in-person presence, potentially eroding audience trust. Th…
- You Don't Need AI—You Need a POV. The 2026 Marketing Edge.
Most important thing for your brand and marketing as AI content comes in, especially the abundance of AI slop coming in 2026 to 2028. Do you sound like everyone else or do you have an opinion that sets you apart? Watch this episode on YouT…
- If You’re Not Making Video Clips, You’re Wasting Your Podcast
Download my guide: All You Need for a Video Podcast: Apps, Tools, Gear & Tips: stan.store/emilybinder Free trial of Riverside: emilybinder.com/riverside Watch this episode on YouTube Are you leveraging video the right way in your podcast o…
- How to Sell Your Expertise Without Discounts: Marketing the Value of Time
Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time…
- 3 Irresistible Video Ideas for Financial Advisors: How to Get Quality Views
These topics get views because of human nature. Unlock the power of authentic video marketing with three engaging personal finance attract quality views. Move beyond generic advice and create content that builds audience and trust. This ep…
- The New Individual-Business Fit: How Alignment Drives Success and Satisfaction (Personal Brand, Career)
Achieving alignment between personal strengths and business roles leads to effortless and natural success. I emphasize the importance of finding roles or building businesses that complement your natural gifts and values. Human Design and E…
- The Six Aspects of Personal Brand, Why You Need One, + LinkedIn Headshot Tips
Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opp…
- June Roundup: Bangers Only with Tom Lydon, 2 Time-Saving Apps, and Speaking Volume Tip
Personal Branding, Speaking Tips, and UX Insights. Medley / round-up of latest tips, guest episode, and apps I like. Chapters: (0:35) 1. Tip: Podcast speaking volume (1:28) 2. Bangers Only with Tom Lydon (3:00) Case study- UnPodcast - Beet…
- Millennials Making Over $200k Still Broke: Financial Advisor Messaging Tips (Modern Wealth)
More than 35% of Americans earning over $200,000 are living paycheck to paycheck. Watch clip on YouTube . Lifestyle creep is real. The popularity of shows like "Your Friends and Neighbors" or Netflix's "The Watcher" is no accident. Art imi…
- Social Isolation Trends and Non-AI Marketing in the Age of AI
Navigating AI, Social Isolation, and Human Connection in Modern Marketing A pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business l…
- How Chewy Creates Lifelong Customers for $30: Compassionate Marketing + Network Effect
Chewy's $30 Marketing Tactic: Building Lifelong Customer Loyalty. Watch on YouTube Chewy is internet-famous for their compassionate approach during the death of a pet. They offer full refunds on pet food and send flowers and a condolence c…
- How to Build an Audience When You Have Low Social Followers (Algorithm Advantage)
5 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage) Watch on YouTube Discover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic con…
- Why OpenAI's $14 Million Super Bowl Ad Was Human-Created
Human Creativity in AI-Powered Marketing: Insights from OpenAI’s Super Bowl Ad Watch this episode at youtube.com/emilybinder Discover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX…
- How to Give a Great Speech: Voice and Body Language Tips (Exec Coaching Session)
Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched,…
- My YouTube Video Got Demonetized. Don't Build Your Castle on Rented Land - Part 2 of 2
Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand? At the end of the day, just be a hu…
- TikTok Ban Marketing Lessons. Don't Build Your Castle on Rented Land - Part 1 of 2
TikTok stat: 92% of TikTok users take some type of action after watching a video and 37% of purchase something they discovered through the app. Reread that. You won't find numbers that high on any other platform. I unpack the January…
- ROI of Transparent Pricing + Marketing (Financial Advisors and AUM)
68% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This appli…
- Profitable for 4 Years: Three Founder Tips for Early Stage Startup Success
4.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you'r…
- Prevent Embarrassing Podcast Guest Outreach Emails: Tips and AI Prompt
Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending hundreds of poorly targeted messages with your name on them. Solution: I share strategic tips about protecting your personal b…
- "The Little Sins We Commit at Work" and $12,000 Coffee Story
Employee Monitoring and Trust: Management Tips, Marketing Takeaways I examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ articl…
- Going Out of Style? 'Verb-Your-Noun' Taglines. What You Can Learn from Famous Slogans
What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximi…
- Are MBAs Still Relevant? An Entrepreneur's Advice. (Unfiltered Voice Memo)
Business education is a business . "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the tak…
- Mentally Drained After Calls? My Voice + AI Note-Taking Tip (Google Gemini)
62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. He…
- A Guy Named "Money"
The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper ( watch part 1…
- Common Podcast Page Mistake + How to Brand Your Zoom Link: Vanity URL
I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on you…
- Market to One Person, Not a Crowd
Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic unce…
- Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG
Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage. Watch thi…
- Buffalo Marketing: How to Maximize Every Part of Your Content
Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native Ameri…
- "America's Sweethearts" Pay, Brand Equity, Early 20s Career Advice | Dallas Cowboys Cheerleaders
The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes ). W…
- Is the Discount Tire Logo Drunk? Brand Color Psychology
What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo th…
- Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!)
This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input . (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more…
- Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips
Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client. 54% of clients: "I changed financial advisors" in 2023. Why: weak comms. 47% of clients w/over $500,000 AUM wan…
- Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing
82% of consumers say they want to buy from brands with values that align with their own ( RetailBrew, 2022 ). I discuss what makes purpose-driven marketing work or fall flat. Topics: (00:00) Introduction to Purpose-Driven Marketing (1:22)…
- How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats
Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts…
- Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")
Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"? Watch on YouTube Show notes Join my YouTube channel- access perks Video episodes Timestam…
- Crazy Expectations? The Reality of Podcasting (Wild Leverage)
Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not…
- Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast)
Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers…
- How to Make Your Content Memorable | (Top 5 Rebroadcast)
Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or f…
- Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)
We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you…
- One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)
January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps: (0:0…
- Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast)
"The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get. January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded…
- Why Are We Such Bad Listeners? (Part 2 of 2)
Why are we such bad listeners, retaining only one-eighth of what we hear? Two reasons: (0:19) Reason # 1: Schools teach reading, not listening: Listening is a different activity from reading and requires different skills. Reading and liste…
- Listening: You Remember 1/8 of What's Said (Part 1 of 2)
We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half of what they'd heard immediately after someone finished talking. According to HBR , there are three types of l…
- How Long Should a Podcast Be? Half the Length You're Doing.
The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept.…
- Vocal fry is for TikTok girlies & Matthew McConaughey. (Guest: Allison Pons)
What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials, and Allison. (No shade to anyone - all in good fun here.) Is vocal fry bad for your vocal c…
- Navigating Client Expectations: Scope Creep & Karmic Contracts
Harmonious business relationships, let's go. Tips for consultants, advisors, and clients with a scope of work or retainer. Scope creep is when a project's scope grows past what was originally planned. The term usually references profession…