Common Podcast Page Mistake + How to Brand Your Zoom Link: Vanity URL

I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink . I'll share some practical tips for enhancing your podcast page to boost user engagement and highlight why it's so important to adopt an outsider's perspective when testing your site. Plus, I offer additional advice on aligning your site's navigation and branding with user expectations. Topics: (0:05) Common mistakes in podcasts and websites (0:23) Essential podcast page elements (good example: emilybinder.com/podcast ) (3:08) Importance of user experience (UX) (4:42) Optimizing podcast distribution (5:49) Recording tool recommendations ( Descript ) (6:20) Use 301 redirects for marketing. How to brand your Zoom URL (custom vanity URL) (6:40) Your website dot com slash zoom is a branding opportunity. Customize that link for free! (7:20) Plink universal podcast link - review and promo code: beetlemoment.com/plink My podcast tools: Record guests:  emilybinder.com/riverside Record solo, edit with AI:  emilybinder.com/descript Shop my gear:  beetlemoment.com/gear Hire me: Speaking:  emilybinder.com/speaking Coaching call:  emilybinder.com/call Book a Zoom drop-in on ThinkersOne:  thinkersone.com/emilybinder Connect: This podcast  |  My website  |  Beetle Moment Marketing  |  LinkedIn  |  X  |  Instagram  |  TikTok  |  YouTube  |  Email updates Hosted on Acast. See acast.com/privacy for more information.

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