You Don't Need AI—You Need a POV. The 2026 Marketing Edge.

Most important thing for your brand and marketing as AI content comes in, especially the abundance of AI slop coming in 2026 to 2028. Do you sound like everyone else or do you have an opinion that sets you apart? Watch this episode on YouTube or Spotify. Good marketing: You're not meant to be for everyone. You're for a certain audience. Analogy: you go to a nightclub and there's a strict ripped bouncer at the door. He's burly. He's a little scary. He'll cut your fake ID with a scissors right in front of you... People wait in line because they desire the specific experience inside. It's their favorite kind of music. They will wait to get in and pay more to get in. Your marketing paints a picture of what's in the club. Chapters: (01:28) The uncanny valley of AI content (02:50) Marketing succeeds when you have a point of view (03:17) Nightclub analogy (05:40) Brand is a promise (06:45 Offer: Podcast Surgery New Virtual Workshop: Podcast Surgery Details at emilybinder.com/call Book directly on Calendly Shop my podcast apps & gear (promo links): Record guests and create Magic Clips on Riverside:  emilybinder.com/riverside Record and edit like a Word Doc with AI on Descript:  emilybinder.com/descript My mic gear Video podcast gear list Everything: Amazon Storefront: amazon.com/shop/emilybinder Hire me: Business Advisory and Marketing Coaching:  emilybinder.com/call Connect: This podcast  |  My website  |  Beetle Moment Marketing  |  LinkedIn  |  X  |  Instagram  |  TikTok  |  YouTube  |  Email updates Hosted on Acast. See acast.com/privacy for more information.

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