How to Sell Your Expertise Without Discounts: Marketing the Value of Time

Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing: Video version: watch on YouTube here . Book a call with me:  emilybinder.com/call This episode discusses: -Critical difference between price and value -Time is the most valuable non-renewable resource you should be marketing -Challenges faced by small business owners, especially in marketing -Importance of leveraging video content marketing on platforms like YouTube -Necessity of authenticity in content creation -What's wrong with current perceptions of marketing ROI -insights into effective strategies for building trust and maximizing returns Chapters: (00:15) Pricing Challenges Faced by Small Businesses (00:56) The True Value of Time (01:39) Success Stories with UnPodcast Package (03:26) The Importance of Authentic Social Media Presence (04:05) The Role of AI in Content Creation (04:29) Trust and Authenticity in Marketing (05:11) The Shift in Media Landscape (08:01) The ROI of Content Marketing (10:55) Creating Effective Video Content (13:11) Practical Tips for Various Industries (14:05) Conclusion: Embracing Modern Marketing My podcast software (promo links): Record guests, create clips - Riverside:  emilybinder.com/riverside Record solo, edit with AI - Descript:  emilybinder.com/descript My mic gear list Video podcast gear list Hire me: Speaking:  emilybinder.com/speaking Advisory Calls:  emilybinder.com/call Connect: This podcast  |  My website  |  Beetle Moment Marketing  |  LinkedIn  |  X  |  Instagram  |  TikTok  |  YouTube  |  Email updates Hosted on Acast. See acast.com/privacy for more information.

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