Rain or Shine | Marketing & Entrepreneurship Podcast
Self-Improvement
About
Rain or Shine isn't just a cute motto you slap on a coffee mug. This is your new operating system. Rain or Shine has been my personal guiding phrase for over a decade, and it acknowledges that there are going to be rainy days.. For all of us, in all seasons. So instead of wallowing in them, why not plant some seeds. Splash in puddles. Know that the sunshine is on its way.Rain or shine also means,lacing up for that 6am run you promised yourself, even when it's pouring and your bed feels like a warm hug.It's hitting publish on that podcast episode, blog post, or business idea even when your inner critic is screaming "it's not perfect yet!"It’s about recalibrating our minds to see that the rainy days are part of life, they are a necessary balance to the sunny days, and to fear them or try to avoid them is just blindness to how the world works.If there’s one quick secret I can share with you before we begin, it’s that consistency beats perfection every …single… time. And the entr
Episodes
- 407 How Adam Morka Grew Trail Hub 170% Year-Over-Year Event Marketing, Digital Strategy & Brand Building in the Outdoor Recreation Industry
Quick Summary Adam Morka is the entrepreneur behind Trail Hub, a 142-acre events and recreation destination in Durham Region, Ontario built on the site of a former ski hill. In this episode, Adam breaks down how he drove 170% year-over-yea…
- 406 Pregnancy Q&A: Miscarriage, Announcing at 20 Weeks, and Postpartum as an Entrepreneur with Jodie Muir of Root and Bloom Therapy
Quick Summary: Kelsey sits down with Jodie, founder of Root and Bloom Therapy, for an honest, heartfelt pregnancy Q&A. They cover everything from why Kelsey waited 20 weeks to announce, to the emotional weight of miscarriage, the art of le…
- 405 Behind the Scenes of Our Biggest Event Ever: What Worked, What Flopped, and What's Next for Wave
Quick Summary Fresh off their biggest event yet — an 80-woman gathering that left attendees floating out of the venue — Kelsey and Em sit down for an honest, behind-the-scenes debrief. From what went wrong to what made it magical, they sha…
- 404 Why Marketing Feels Harder Than Ever for Small Business Owners in 2026
Quick Summary If marketing feels more confusing than ever, you’re not imagining it. In this episode, Kelsey breaks down why so many female entrepreneurs feel overwhelmed by modern marketing, what “scatterbrain marketing” is costing your bu…
- 403 We Sat in a Room Full of Badass Moms in Business. Here's What They Said
Quick Summary In this special crossover episode, Evie and Kelsey sit down for a candid debrief following their day at the This Mother Means Business event hosted by Laura Sinclair at The Pearl in Burlington. From conversations about shame…
- 402 The 25-Year Business Success Blueprint: How Julie Daniluk Built a Wellness Empire
Quick Summary Holistic nutritionist, bestselling author, and TV host Julie Daniluk sits down with Kelsey and Emily for a rare dual-podcast crossover interview. In this episode, Julie traces her journey from co-founding the Big Carrot Natur…
- 401 How Olympic Beach Volleyball Pioneer Margo Built a Career Without a Playbook
Quick Summary Margo is a Canadian Olympian who competed in the first-ever Olympic beach volleyball tournament at the 1996 Atlanta Games — and spent the years before that building the sport from the ground up with nothing but a group of pas…
- 400 Solo: How One Conference in 2019 Led to $100K in Contracts, a Business Partner, and a Sold-Out Event
Quick Summary: In this solo episode, host Kelsey takes listeners through the real, unscripted story of how one decision — buying a ticket to a conference in LA back in 2019 — set off a chain of events that led to a $70,000 contract, a $30,…
- 399 How to Train Your Voice for Confidence: Vocal Performance Coach Dr. Shannon Holmes on Presence, Nerves, and Authentic Speaking
Quick Summary Vocal performance coach and PhD, Dr. Shannon Holmes, joins Kelsey to reveal how your voice is constantly broadcasting signals about your confidence, credibility, and authority — whether you realize it or not. From the science…
- 398 Day in the Life of a Mama Entrepreneur: Time Blocking, Content Strategy & Staying Sane
Quick Summary: In this candid solo episode, Kelsey pulls back the curtain on what building a business as a stay-at-home mama actually looks like — not the highlight reel, but the real thing. Over three days, she shares her scheduling syste…
- 397 How to Build Habits That Stick: Accountability, Self-Compassion & Starting Over with Melanie Killens
Quick Summary Habits and accountability coach Melanie Killens joins host Kelsey for an honest conversation about hitting rock bottom in 2019, making a $10,000 investment in herself when she had nothing, and how micro habits — not motivatio…
- 396 This Mother Means BUSINESS! How to Build a Profitable Business as a Mama with Laura Sinclair
Quick Summary Laura Sinclair shares her journey from corporate marketing to gym ownership to building a thriving online business and community for ambitious mothers. This conversation dives deep into the realities of building a business wh…
- 395 Marketing in 2026: Why POSTING MORE & Leaning into the UNCOMFORTABLE are Non-Negotiable with Melissa Dlugolecki
Quick Summary Marketing expert Melissa Dlugolecki shares her unconventional journey from celery juice educator to seven-figure agency owner, revealing why volume and brand consistency are the only strategies that matter in 2025. She opens…
- 394 The Art of Redirection: How to Pivot When Your Business Plans Fall Apart
The Art of Redirection: When Things Fall Apart, You're Exactly Where You Need to Be Quick Summary What if your biggest setbacks are actually redirecting you toward your greatest opportunities? In this candid solo episode, Kelsey shares pow…
- 393 Tosca Reno (NYT Best Selling Cookbook Author!) on Discipline, Weight Loss, and Transformation
Tosca Reno (NYT Best Selling Cookbook Author!) on Discipline, Weight Loss, and TransformationQuick Summary New York Times bestselling author and fitness icon Tosca Reno shares her remarkable journey from 204 pounds at age 38 to magazine co…
- 392 How to Show Up Consistently as an Entrepreneur (Even When You Don't Feel Creative)
Riding the Waves: Why "Boring" Weeks Kill Your Business (And What to Do About It) Quick Summary In this candid solo episode recorded during a tight one-hour window, Kelsey reflects on eight years of podcasting and shares raw insights about…
- 391 From Real Estate to Reinvention: The Hospital Phone Call That Changed Everything w/ Brittany Anderson (Accountability Coach)
From Real Estate to Reinvention: Brittany Anderson on Accountability, Community, and Building a Life You Actually Want Quick Summary Brittany Anderson, founder of Momentum Collective and host of the Mom Sweat Sanity podcast, shares her jou…
- 390 She Works 2 Hours a Week and Her Business Still Grows—Here's How
Building a Business That Honors Your Energy: Emily Fraser's Journey from Burnout to Balance Quick Summary Emily Fraser returns to share how she built a thriving online business that generates consistent revenue while working only 1-2 hours…
- 389 STOP Hiding Behind PLANNING & PERFECTION! (Do This Instead!)
In this raw, candid solo episode recorded fresh off a full day of client calls and mastermind facilitation, the host makes a compelling case for why market research conversations are the most overlooked yet powerful strategy for business c…
- 388 Kelsey's In The HOT SEAT! Wasting 10 Hours a Week on Instagram? Here's What to Do Instead
Kelsey Reidl shares her unconventional journey from HR professional to wellness entrepreneur to full-stack marketing consultant. She breaks down her Three M's of Marketing framework, debunks common social media myths, and reveals why mitig…
- 387 From Accountant to Seven-Figure Exit: Building Systems, Scaling Smart, and Starting Over with Staci Millard
Quick Summary Staci Millard shares her journey from burned-out accountant to seven-figure business exit and back to entrepreneurship with Thrive Accounting. This conversation dives deep into the realities of scaling a service business, the…
- 386 How to Know If You Have a Business Opportunity (Not Just an Idea)
What does it take to leave a comfortable corporate career and build a food brand from scratch? Adam D'Eramo, co-founder of Awake Caffeinated Chocolate, made the leap from PepsiCo to entrepreneurship over a single lunch conversation with tw…
- 385 Building a Mental Performance Business: From Self-Doubt to Success with Cait Leavitt of Mind With Matter
Quick Summary Cait, founder of Mind With Matter, shares her journey from working in Australia to returning to Canada to launch her mental performance and sports psychology business. In this honest conversation, she opens up about overcomin…
- 384 Why I Disappeared for 2.5 Months (& FINALLY revealing a REBRAND after 350 episodes)
Quick Summary After a two-and-a-half-month hiatus, Kelsey returns to announce the podcast rebrand from "Visionary Life" to "Rain or Shine." This deeply personal episode explores the philosophy behind the new name, why consistency matters e…
- 383 Rebranding, Boundaries & Building a Business That Fits You
Seven and a half years. Over 300 interviews. Countless solo episodes. And now, it feels like the podcast is ready for its next chapter. In this episode, I share a preview of where the show is heading, why podcasting continues to feel like…
- 382 Why You Don’t Need a Perfect Plan to Succeed with Jennifer Van Barneveld (Coach JVB)
What does it really take to build strength not just in the gym but in life and business? This week we are sharing an episode where I sat down with Jennifer Van Barneveld (Coach JVB), owner of Strong Fitness Magazine and the powerhouse betw…
- 381 How to Stay Motivated When LITERALLY EVERYONE is on Vacation
Kelsey dives into how to stay inspired, productive, and consistent in your business even when it feels like the whole world has checked out for the last week of Summer Holidays! (But also, if you want to enjoy a dang holiday… please take i…
- 380 How to Bounce Back When Confidence and Motivation Take a Hit
In this episode, Kelsey dives into one of the most common struggles for entrepreneurs: feeling deflated, unmotivated, or directionless. She shares her personal experiences, mindset shifts, and actionable strategies to regain confidence, re…
- 379 The “52 Pick-Up” Method for Focused Growth & Why Simplicity Builds a Powerful Brand
In this solo episode, Kelsey pulls back the curtain on the structure, focus, and boundaries that help her show up consistently in life and business. She shares her personal goal-setting system, called “52 Pick-Up,” and explains how assigni…
- 378 The Truth About Tracking Your Numbers (And Why It’ll Actually Grow Your Business)
In this solo episode, Kelsey shares a powerful reminder that sometimes the most unsexy habits in business, like tracking your numbers, are actually the most transformative. Sparked from a candid conversation with her local barista, who cas…
- 377 Funnels, Personal Brands & ChatGPT Marketing!
In this episode, Kelsey breaks down the fundamentals of building a marketing funnel that converts. She shares practical strategies for consistent content creation, explores the evolving role of AI in search, and explains how small business…
- 376 Why Your Instagram Posts Just Got WAY More Powerful
In this solo episode, Kelsey is diving deep into a few big things that have been on her heart including a major Instagram update that no one seems to be talking about. Instagram just quietly changed the game by making your posts searchable…
- 375 The Career Detours That Led to a Business I Love
This week I am sitting down with the host of The Unexpected Career Podcast on her show where we talk about non-linear paths, redefining success and building a business and life that aligns with your values. From teaching fitness classes an…
- 374 The Truth About Publishing: Self vs Traditional, Writing Routines & Getting Your Book Out There with Michael Foglio, Founder of Foglio Publishing.
Have you ever dreamed of writing a book but felt overwhelmed by where to begin? In this episode, Kelsey sits down with Michael Foglio, founder of Foglio Publishing and creator of Memoir Co-Writer, to talk about all things books, publishing…
- 373 What Every Ambitious Woman Needs to Know about Fertility with Dr. Rachel Corradetti-Sargeant.
In this episode, Kelsey is joined by Dr. Rachel Corradetti-Sargeant to explore a topic that’s rarely discussed on the Visionary Life Podcast but incredibly important, fertility especially for high-achieving women balancing business and fam…
- 372 Feedback is a B!T&H (But Helps You Grow Like Nothing Else!)
In this episode,Kelsey dives into one of the hardest lessons in entrepreneurship: learning how to receive feedback, especially the kind that STINGS. She shares a personal story about getting tough feedback early in her career and how it ne…
- 371 | How to Make Your Business Findable Online (even if you’re starting small) with Daniela Furtado
In this episode, Kelsey sits down with digital marketing consultant Daniela Furtado, Founder of Findtable, a boutique agency that helps design and construction businesses grow their visibility online. Daniela shares practical and realistic…
- 370 | What’s Actually Working in My Business Right Now (+ Why I Chose to Double Down on 1:1 Coaching)
In this SOLO podcast episode, Kelsey pulls back the curtain on what’s actually working in her business right now and why she intentionally chose to double down on 1:1 coaching, even when the industry says that’s not the “Scalable” path. Sh…
- 369 I attended Alex Hormozi's Scaling Workshop in Las Vegas! Here’s what I learned...
I just got back from a whirlwind trip to Las Vegas where I attended the Acquistion.com Scaling Workshop presented by Alex Hormozi and his team. Definitely not the typical Las Vegas trip, that’s for sure! There was no gambling, no clubbing,…
- 368 How Almost 30 Grew Organically and What Saturn Return Revealed with Lindsay Simcik
What happens when the life you thought you were building no longer feels like it fits? What if the path that once felt exciting now feels... heavy? In this powerful episode, Lindsay Simcik, host of Almost 30 Podcast, joins Kelsey for a dee…
- 367 How a Coffee Bench Sparked a Movement with Nile Coffee Co-Founder Sandrine Somé
What happens when three friends sitting on a coffee shop bench during a pandemic decide to reimagine what a coffee brand can be? On this episode of the Visionary Life Podcast, Kelsey sits down with Sandrine Somé, Co-Founder of Nile Coffee,…
- 366 From Mountain Biking Meltdowns to Marketing Breakthroughs
In this episode, Kelsey opens up about a recent mountain biking experience that tested her physical endurance and mental toughness, offering valuable lessons on resilience, self-compassion, and embracing vulnerability during difficult mome…
- 365 | How Mint Cleaning became an OVERNIGHT SUCCESS!
In this episode, Kelsey chats with Robyn and Monika, the powerhouse besties and co-founders behind Mint Cleaning, a wildly successful natural cleaning product company born out of a tiny town in British Columbia. These two met at a mom grou…
- 364 | How Genuine Connections Built Her Business (and How They’ll Build Yours) with Kristina Bartold
In this episode, Kelsey chats with Kristina Bartold, an expert in building community and relationship capital. Kristina is the Co-founder of @thesocialsnippet & @highvibe.women as well as a social media expert, and podcast production + eve…
- 363 4 Business Lessons That Changed Everything for Me
In this episode, Kelsey is sharing four of the biggest business lessons she’s learned over the past 7+ years of running her personal brand and consulting agency. These aren’t just strategies, they’re mindset shifts that have shaped how she…
- 362 From Starting Over to Scaling Up with Ola Adeyemi
Welcome back to another episode of Visionary Life! Today we are chatting with the Founder of Ripples Consulting, Ola Adeyemi. Ola is one of those people who walks into a room and makes you feel like you’ve known her forever. An ex-manufact…
- 361 From a 90-page business plan to a buzzing community hub w/ Nate Lessnick, Founder of Flow State Bike Co
When Nate dreamed up Flow State Bike Co, it was never just about bikes. It was about belonging. He saw this gap in the local bike scene, no real hub for mountain bikers and gravel rides, to go meet, grab a coffee, talk trail conditions, an…
- 360 Escaping the Content Creation Rut! (Use the R.U.T. Technique)
Welcome back to another episode of the Visionary Life Podcast. Today we're talking about Social Media Content Creation... and more specfically, what to do when you get into one of those pesky content creation ruts. You know, those times wh…
- 359 Solo Q1 Update! Time Studies, Mindset Shifts, 3 Types of Businesses & More!
Welcome back to another episode of Visionary Life! It’s just me today, your host, and I’m sitting down to reflect on the wrap-up of Q1 and all the exciting opportunities (& challenges!) that come with a fresh season. Honestly, the rhythm o…
- 358 From Mom of 6 to Label Queen: Julie Cole Shares The Inside Scoop on Mabel's Labels Success
This week, we have an extraordinary conversation with Julie Cole, the co-founder of Mabel's Labels. Not familiar with Mabel's Labels? Mabel's Labels story begins in 2003 when four busy moms noticed a huge gap in the market for durable kids…