Rain or Shine | Marketing & Entrepreneurship Podcast
406 Pregnancy Q&A: Miscarriage, Announcing at 20 Weeks, and Postpartum as an Entrepreneur with Jodie Muir of Root and Bloom Therapy
Quick Summary: Kelsey sits down with Jodie, founder of Root and Bloom Therapy, for an honest, heartfelt pregnancy Q&A. They cover everything from why Kelsey waited 20 weeks to announce, to the emotional weight of miscarriage, the art of letting go when you're a type-A entrepreneur, and what intentional postpartum self-care really looks like the second time around. In This Episode: Why Kelsey waited until 20 weeks to announce her second pregnancy — and the business fears behind the decision The fear of losing clients when you announce a pregnancy as a self-employed entrepreneur Kelsey's miscarriage journey and the conception story she wasn't expecting The importance of "sitting in the pit" with someone rather than rushing past grief Why her second pregnancy has felt completely different from her first Preparing mentally and emotionally for birth and postpartum — with a toddler in the mix Navigating the relationship with her son Freddy during this major family transition Kelsey's worries this time vs. last time: what's changed and what hasn't Outsourcing and asking for help — finally Postpartum self-care rituals: the daily micro-moments that actually make a difference Key Takeaways: You don't owe anyone your news in real time. Holding sacred moments close — pregnancy, health, family milestones — is a boundary, not a secret. Processing privately first is a gift you give yourself. Surrendering control isn't weakness — it's wisdom. In fertility, in business, and in parenting, the outcomes we most want rarely come from forcing them. Grief deserves a witness, not a fixer. When someone is in the pit, what they often need most is someone willing to come sit in it with them — not offer a ladder too soon. Know your joy list before the fog sets in. Write down the five to ten micro-moments that fill your cup before postpartum arrives, because you won't remember them when you're in the thick of it. Values aren't static — and that's okay. Checking in weekly with what this season is asking of you is more sustainable than rigidly holding one set of priorities. Memorable Quotes: "It was never a secret — there are just parts of life so magical that you want to hold them tight to your heart for a little bit." — Kelsey "Sometimes what you need is for someone to come into the pit and sit in the pit with you — not try to make you feel better, just help you not feel so alone." — Jodie "Going back four months, I would not have chosen to process all of that by myself. It was a lot of unnecessary rumination." — Kelsey Resources Mentioned: Root and Bloom Therapy: rootandbloomtherapy.ca Root and Bloom on Instagram: @rootandbloomtherapyservices Kelsey’ Instagram: @KelseyReidl Kelsey’s Website: KelseyReidl.com Kelsey's newsletter: kelseyreidl.com/newsletter "Surviving Life with a Toddler" Workshop: End of June in Brantford (in partnership with Grant Kids Therapy) About the Guest: Jodie Muir is the founder of Root and Bloom Therapy, offering individual and couples therapy with specialized training in perinatal mental health — all things pregnancy, postpartum, and parenthood. She is passionate about helping people navigate the emotional complexity of expanding their families, and recently launched workshops in the Brantford area for parents of toddlers.