404 Why Marketing Feels Harder Than Ever for Small Business Owners in 2026

Quick Summary If marketing feels more confusing than ever, you’re not imagining it. In this episode, Kelsey breaks down why so many female entrepreneurs feel overwhelmed by modern marketing, what “scatterbrain marketing” is costing your business, and why community-based strategies are making a major comeback. She also shares how AI search is changing discoverability, why your digital footprint matters, and how to simplify your next growth season. In This Episode Why marketing feels harder in 2026 The trap of scatterbrain marketing Why old-school relationship marketing works again How to choose the right platform for your business Using 90-day marketing experiments Why your website + online presence still matter How ChatGPT is changing business visibility Finding the right keywords naturally Why community builders will win the future Key Takeaways More tactics do not equal more growth. Start with your goal before choosing platforms. Use 90-day tests instead of emotional overcommitment. AI rewards clear positioning and trust signals. Relationships are becoming your greatest marketing asset. Memorable Quotes “The future belongs to community builders.” “You do not need to do everything. You need to do the right things.” “People are tired of the information economy. They want the connection economy.” Resources Mentioned Kelsey’s Instagram: @kelseyreidl Kelsey’s Website: kelseyreidl.com ChatGPT Google Search Console Google Analytics LinkedIn Instagram About the Hosts Stacy Millard is a CPA, entrepreneur, and the founder of Thrive Accounting, a firm dedicated to helping entrepreneurs experience more joy and freedom in business through strategic financial guidance. After successfully scaling and selling her first accounting firm for seven figures, Stacy returned to entrepreneurship to build a values-aligned business focused exclusively on serving fellow business owners. She hosts the Small Business School podcast and is passionate about community, financial transparency, and helping entrepreneurs understand the real numbers that drive business success. Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

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