405 Behind the Scenes of Our Biggest Event Ever: What Worked, What Flopped, and What's Next for Wave

Quick Summary Fresh off their biggest event yet — an 80-woman gathering that left attendees floating out of the venue — Kelsey and Em sit down for an honest, behind-the-scenes debrief. From what went wrong to what made it magical, they share the real story of growing Wave Live Events with heart and intention. In This Episode How to resource yourself (and your household) in the week before a big event The mindset shift that kept them grounded when things went sideways The biggest level-ups from past events — including finally taking up space on their own stage Why their event feels different from every other women's networking event Funny behind-the-scenes moments: construction, agenda glitches, and rolling with it How their kids stuffed every swag bag — and what that means about building a business Post-event processing: the crash, the recovery, and the lessons carried forward What's coming next for Wave: micro events, new cities, and protecting the community's soul Key Takeaways Protect your energy before a big event — Have an honest conversation with your support system early. Ask for help before you desperately need it. Presence over perfection — The most valuable thing you bring to your event is your energetic presence, not a flawless run-of-show. Asking for help is a level-up, not a weakness — Delegating details lets you zoom out, see the big picture, and show up better. To teach women to take up space, you have to take up space yourself — Stop hiding behind other people's stages. Your community wants to hear from you. Heart-centered beats ego-forward every time — Five deep connections at an event are worth more than 45 business cards you'll never remember. Memorable Quotes "There is no perfect time for anything. You just have to do it." "If we're teaching other women to take up more space, we need to be taking up more space ourselves." "You leave some events feeling more disconnected than when you arrived — even in a room of a hundred people. We never want Wave to be that." Resources & References Mentioned Kelsey’s Instagram: @KelseyReidl Kelsey’s Website: KelseyReidl.com Emily's Instagram: @itsemilyelliot Wave for Women Instagram: @waveforwomen Wave Live Events — two signature events per year + upcoming micro/pop-up events Locations coming: Ontario towns, Ottawa, BC, Prince Edward County About Your Hosts Emily is a mindset coach and co-founder of Wave for Women, passionate about helping female entrepreneurs feel seen, confident, and connected. Kelsey brings an events background and a natural gift for gathering people, building rooms where women can go deep, do business together, and walk away transformed.

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