Do Good Work
Self-Improvement
About
Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul
Episodes
- How AI Will Evolve the 7 Parts of Your Consulting Business Model
This episode explores how Artificial Intelligence will reshape the seven core components of a consulting business model. It discusses leveraging AI to focus on client relationships and work nuances, covering topics from pricing and AI labs…
- What Happens When a College Makes Entrepreneurship Mandatory for 100% of Students with Jeffrey Meade
Jeffrey Meade, founding director of entrepreneurship at Paul Quinn College, details the "Every Quinnite is an Entrepreneur" program, requiring students to launch a revenue-generating business before graduating. The discussion covers the sh…
- Why Calling Your AI "Intelligent" Is a Leadership Mistake with Patrick Rooney, Founder of Leonis Strategy
Patrick Rooney explains that calling AI "intelligent" is a leadership mistake, as it conflates scripted tasks with personhood. The discussion covers LLMs as plausibility engines, the risks of anthropomorphism, and why leaders must retain o…
- The Friction With AI Adoption from CEOs Vantage Point with Jim Ristuccia with Vistage
Jim Ristuccia joins the podcast to discuss AI adoption friction from a CEO's perspective, detailing Vistage meeting dynamics, the gap in AI adoption between leadership and employees, and practical implementation strategies like AI champion…
- What Actually Happens to Your IP and Labor Costs When AI Gets Cheaper with Thadd Ruszkowski, CTO at Fuzati
Thadd Ruszkowski, CTO at Fuzati, joins the podcast to discuss the implications of decreasing AI production costs on intellectual property, labor, and overall value. The conversation covers managing AI agents, the resurgence of hardware, th…
- What AI Native Consulting Actually Looks Like: The 4 Stages
What AI Native Consulting Actually Looks Like: The 4 Stages 00:00 Why AI Native Matters 02:26 Four Stage Roadmap 03:10 Stage One Enhancement 06:39 Stage Two Augmentation 14:15 Stage Three Parallel Ops 18:43 Agentic Workflow Examples 24:17…
- Why Your Business Tensions Are a Competitive Advantage with MissingLogic Co-Founders Dr. Tracy & Michelle Troseth
In this episode, I sit down with Dr. Tracy Christopherson and Michelle Troseth —co-founders of Missing Logic and authors of Polarity Intelligence—to talk about a major pivot they made from serving healthcare leaders to serving entrepreneur…
- How AI Is Creating the 3rd Form Factor of Digital Products
Most conversations about AI in consulting stop at productivity. Doing the same thing faster. That's the wrong frame entirely. In this episode, I break down the three form factors for digital products: information products, software product…
- On Creating Net New Value
What happens when you stop thinking about AI as a replacement tool and start thinking about it as a value creation engine? In this episode, Raul shares the paradigm shift he taught his 4-year-old son about money and value creation, rebuts…
- Marketing Leadership from the .com Boom to the AI Revolution: A Conversation with John Schultz on what Clients Want Today (Hint It’s Not An Agency)
In this episode, Raul and John discuss why hiring an agency feels risky today—cost, quality, outcomes, and commoditized “SEO/PPC shop” buying—then explore a shift toward providing open-ended marketing leadership focused on strategy, positi…
- First Sight, Not First Shot: How a Navy SEAL is Using AI to Stop Shootings Before They Happen with JJ Parma
In this podcast episode, JJ discusses ZeroEyes, an AI weapons-detection software-as-a-service created in response to the Parkland shooting to make existing security cameras proactive rather than reactive. The platform works with current IP…
- Human Centered AI Workflows with Dirk Vander Noot
In this episode, I interviewed Dirk Vander Noot, founder of Tell Tale Ops, who runs thousands of automations monthly and helps small businesses use AI and automation without losing the human touch. He discussed what you can build with AI v…
- Your Offer Is Your Positioning: Selling in the Post Scope Era
Your Offer Is Your Positioning: Selling in the Post Scope Era Resources: Services Stack: https://dogoodwork.substack.com/p/the-service-stack-what-remains-when The New Value Quadrant https://dogoodwork.substack.com/p/the-new-value-quadrant-…
- The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era
The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era Read this on the newsletter: https://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price Services Stack https://dogoodwork.substack.com/p/the-se…
- The Service Stack: What Remains When Client Services Are Being Eaten by AI
AI's Impact on Client Services: What You Need to Know Read the newsletter: https://open.substack.com/pub/dogoodwork/p/the-service-stack-what-remains-when 00:00 Introduction: The AI Revolution in Client Services 00:33 Real-World Application…
- Human Purpose In the Age of Abundance with Andy Leonard
In this episode, I sit down with Andy Leonard, host of the Fulfillment Project podcast to discuss the essence of true fulfillment. We delve into Andy's mission to inspire individuals to find purpose beyond material success by integrating f…
- Harnessing Creativity: How Arts Fuel Purpose, Passion, and Profits with Diane Strand
In this insightful episode, I chat with Diane Strand, founder of JDS Production and co-founder of the nonprofit JDS Creative Academy. Diane shares her journey from working in Hollywood on popular shows like 'Friends' to focusing on empower…
- Metrics, Channeling Your Energy & The 5 Knobs You Orchestrate
In this episode, I discuss the core desire of business clients to feel in control and organized in their ventures and the importance of metrics in channeling focus and energy towards productive actions. I introduced the concept of 'buildin…
- Are You Consciously Ready For Your Next Stage Of Growth?
In this episode, let’s dive into the critical role of emotional intelligence and interior growth in achieving success in both business and personal life. We explore real-life examples from high-achieving individuals who have made transform…
- The Principles of Unlocking Major Gifts & Revenues With Jeff Schreifels
Join me in this insightful episode as we welcome Jeff Schreifels, founder and principal of Veritus Group, a leader in nonprofit fundraising strategies. Jeff shares his 38 years of experience and discusses how Veritus Group's open-source pr…
- How to Think About Post AI Adoption As We Build Today With Andrew DeBerry
In this episode, I engage in an insightful conversation with Andrew DeBerry, exploring the multifaceted domains of artificial intelligence (AI) and its future societal implications. The discussion delves into AI use cases, second and third…
- AI Policy Insights for Agencies with Robert Manigold
Join me as we welcome Robert Mangold, head of partnerships at Proof Positioning, on a mission to make primary research accessible to small businesses. In this episode, we discuss a captivating AI report that explores how service-based agen…
- Building Profitable Agencies, Financial Freedom & The Tricycle Lifestyle With Eli Rubel
In this episode, I sit down with Eli Rubel, CEO of Profit Lab, an organization specializing in finance, strategic planning, and bookkeeping services for agencies. Eli discusses his journey from chasing the dream of taking a company public…
- The Referable Client Experience With Stacey Brown Randall
In this episode, Raul welcomes Stacy Brown Randall, an author, speaker, podcast host, and expert in generating referrals without asking for them. They discuss her new book, 'The Referable Client Experience,' and the significance of client…
- The Alignment Advantage: From Marine Corps to CEO Clarity with Robert Heath Sr.
In this episode of the podcast, I welcome Robert Heath Sr., CEO of the Legacy Leadership Consulting Group, as he delves into empowering high-achieving professionals to overcome overwhelm and align their lives with purpose. Robert discusses…
- The Four Paths of Market Expansion (and How to Pick the Right One) with Anastassia Laskey
In this episode of the Do Good Work podcast, I welcome Ana, the founder and President of Ground Control Research. Ana shares her journey and expertise in helping brands and agencies replace assumptions with actionable insights to fuel mark…
- How to "Niche" Your Business For Resilience with Jason Brewer
Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down vers…
- Tranforming the Way Moms Thrive at Work with Reigna Bethencourt, Founder of Tenuto
In this episode, Raul interviews Regina Bethencourt, the visionary behind Tenuto Consulting and a marketing expert specializing in brand identity, website, and marketing strategies. Regina shares her journey from working in a traditional P…
- Acquiring & Transforming a Traditional Agency to a Modern Marketing Agency With Gledsley Müller
In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital…
- Building an AI Driven Consultancy With Cynthia and Rich Kerr, Founders of Wellpay AI
In this episode, Raul dives into the journey of Cynthia Abbott Kerr and Richard Kerr, the power couple behind Wellpay AI. Cynthia, a former corporate executive, shares how a trip to Japan and Rich's encouragement led her to start a busines…
- Why You're Underpaid for Your Services & How to Fix It
In this episode, Raul delves into why many professionals feel underpaid and reveal the true reason behind it—how you measure value. Discover the importance of changing perceptions and beliefs in your clients, strategies for auditing your v…
- Marketing Stopped Working? Try This
In this episode, Raul dives deep into a real-life conversation with a legendary entrepreneur struggling with a failing marketing funnel. Discover why starting from scratch is a mistake and learn how to effectively refresh your marketing ef…
- Expanding to a New Market or Service? Review These 3 First
In this episode, Raul explores three strategic lenses to help you navigate market expansion and innovation. Whether you're entering a new market, launching a new offering, or capturing market share during disruptions, these steps will guid…
- How to Implement AI With Your Team, Without Making Them Worry You're Looking to Replace them…
In this episode, Raul discusses the effective implementation of AI across your business ecosystem without causing fear or job insecurity among team members. Learn about the key business areas—sales and marketing, product fulfillment, and o…
- How To Go From Fixed Major Project to Ongoing Predictable Revenue
In this episode, Raul dives deep into the concept of predictability in revenue for service-based companies. Learn about the challenges of project-based work and how to transition towards recurring, predictable revenue streams. Discover tac…
- Outreach Always Works If You Have This
In this episode, Raul explores why cold outreach never fails when done with the right mindset. The key? Building meaningful relationships. Rather than focusing on volume and quick wins, the focus should be on understanding the needs of the…
- The Quality Of Your Inputs (That Determines Your Success) Depends On These 2 Factors
In this episode, Raul shares personal reflections gained from training for a half iron man, focusing on the importance of the quality of inputs in determining success. The discussion highlights two key factors: finding something you love a…
- Here’s Why Implementation Services Will Reign Supreme
Raul explores the misconceptions around AI taking over business functions and emphasizes the necessity of human involvement in the implementation process. He discusses practical approaches to applying AI for enhancing productivity and prof…
- How Leaders Can Instill an Owners Mentality In Their Teams with Daniel Ludevig
Leadership Coach Daniel Ludevig joins Raul Hernandez on the pod to discuss his unique journey from various industries to leadership coaching. Daniel elaborates on his approach to modern leadership, emphasizing the importance of instilling…
- How I Profitably Use AI in My Consulting Business
Raul Hernandez dives deep into how artificial intelligence can be leveraged for exponential growth in businesses. He discusses the importance of understanding frameworks, identifying appropriate applications of AI, and developing efficient…
- Get your Outreach to Breakthrough with Richard Mechaly
In this episode, Raul delves into the nuances of effective messaging strategies in the current marketplace. Join him as he discusses with Richard, an expert from Provoke Agency, about the shift from high-volume email blasts to strategic an…
- Overcome Your Biggest Operational Constraints with Leah Leaves
Feeling overwhelmed by your agency's operations? Join Raul Hernandez as he chats with Leah Leaves, founder and CEO of Alderaan Operations Solutions, about elevating your agency from a chaotic grind to a well-oiled machine. Discover how Lei…
- The 3 Constraints In Your Services Business Right Now & How to Solve Them
Raul Hernandez discusses the three major constraints affecting service businesses—lead generation and deal creation, operations, and leadership. He provides actionable insights and steps on how to address each of these aspects to ensure lo…
- Demystifying AI: Use Cases, Privacy & Recommendations With Varun Grover
Demystifying AI: Use Cases, Privacy & Recommendations With Varun Grover In this podcast episode, Varun Grover, a developer turned product marketing leader, shares his journey from coding to leading in the AI space. Varun, who runs a popula…
- Scaling Your Business with Your Spouse Without Relationship Ruin with Kyle and Ariel Tresch
Scaling Your Business with Your Spouse Without Relationship Ruin with Kyle and Ariel Tresch In this podcast episode, host Raul talks to Kyle and Ariel, a couple who juggle marriage and business together. They share their journey of overcom…
- AI & Automation for Your Workflows (Plus a Live Offer Creation Workshop) with Grant Hushek
In this episode, Grant Hushek, head of GrantBot Co., an automation consulting and no-code agency, joins the pod to discuss the power of no-code solutions. Grant explains how his firm helps founders and their teams save time by automating r…
- Mastering Performance Advertising with Hal Smith, Founder of H Street Digital
Mastering Performance Advertising with Hal Smith, Founder of H Street Digital In this podcast episode, the host welcomes Hal Smith, founder of H Street Digital, a performance advertising agency helping 8-figure DTC brands achieve over $1M…
- How to Sell to Business Model with Sara Murray
Join us in this episode as we talk to Sara Murray, a sales consultant, trainer, and speaker, who shares her insights on prospecting and business development. Sarah discusses her approach of adding value in every interaction, bridging the g…
- Transforming Agency Chaos into Clarity with Gray MacKenzie from Zenpilot
In this episode of the podcast, we welcome Gray Mackenzie, founder and CEO of Zenpilot, ClickUp's largest and highest rated solutions partner. Gray shares his journey of building Zenpilot and helping over 2,700 agencies streamline their op…
- How To Build A World-Class Network By Leading With Generosity With Ronen Olshansky
How To Build A World-Class Network By Leading With Generosity With Ronen Olshansky Join us as we welcome Ronan to the podcast to discuss his evolution from finance and tech to becoming a community-focused entrepreneur. In this episode, Ron…