Your Offer Is Your Positioning: Selling in the Post Scope Era
Your Offer Is Your Positioning: Selling in the Post Scope Era Resources: Services Stack: https://dogoodwork.substack.com/p/the-service-stack-what-remains-when The New Value Quadrant https://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price 00:00 Budgets Tighten Up 01:54 Entering Post Scope Era 03:51 Outcomes Over Deliverables 05:36 Scope Creep vs Partnership 06:41 Clients Buy Safety 09:33 Who Cares Positioning 11:17 Offers Communicate Value 15:46 De Risk The Journey 20:23 Underpricing Backfires 22:27 Return To Bespoke 24:06 Belief Is Differentiator