Influence Global
Business & Finance
About
Inside the minds of the leaders, founders and operators shaping business, culture and the creator economy — revealing how influence is built, trust is earned and attention is turned into revenue. Hosted by Gordon Glenister.
Episodes
- What Happens When AI Starts Spending Money?
This episode of the Influence Global Podcast discusses the implications of AI spending money on our behalf, covering topics like AI agents shopping, Buy Now Pay Later risks, evolving fraud, the future of digital payments and stablecoins, a…
- 300 Pieces Of Content, Only 10 Used, £1,000 For 19 Million Views | Ben Woollams
Ben Woollams, CEO of TrueRights, discusses the digital rights crisis in the creator economy with Gordon Glenister. They cover how brands overpay for unused content, creators are underpaid, usage rights, the Unilever case, and TikTok's AI t…
- S9 Ep21: Building Trust In The Creator Economy - Compliance, Certification And Safer Influencer Marketing Ft. Murphy Hopkins-Hubbard
Murphy Hopkins Hubbard, CEO of Stamp, explains to Gordon on Influence Global how her company provides certification and tools to help creators, brands, and agencies navigate influencer marketing more responsibly. The discussion covers crea…
- S9 Ep20: Doctor Creators Share Their Amazing Journey Ft. Dr. Lydie & Dr. Hazal
Drs. Lydie and Hazal share their entrepreneurial journey, detailing how they navigated medical school applications and studies to build a successful creator business. They discuss social media's impact, brand collaborations, property inves…
- S9 Ep19: Why Is Influencer Marketing So Big In Asia Ft. Sega Cheng
Host Gordon Glenister discusses influencer marketing in Asia with Sega Cheng, focusing on the evolution of the industry, the impact of AI on identifying creators and measuring success, and the value of authentic, long-term brand partnershi…
- S9 Ep18: How Influencer Creator Grew To An Audience Of Over 180k Ft. Charlie Hills
Charlie Hills shares his experience transitioning from a 9-to-5 job to full-time content creation, detailing how he grew an audience of over 180,000 followers on LinkedIn by focusing on authenticity and a clear point of view. The episode a…
- S9 Ep17: Creator-led Brands Will Be The Legacy Brands Of The Future Ft. Jennifer Powell
Host Gordon Glenister talks with Jennifer Powell, founder of Jennifer Powell Inc., about the rise of creator-led brands and licensing. Powell shares insights on managing creators, the commercial value of creators compared to models, and su…
- S9 Ep16: The Risks and Realities Of AI For Influencers Ft. Max Corbridge
Host Gordon Glenister talks with ethical hacker Max Corbridge about the increasing risks AI poses to influencers and creators. Corbridge explains AI-driven threats like voice cloning and deepfakes, and offers advice on protection.
- S9 Ep15: Using Thought Leader Ads On LinkedIn Ft. Kristian Downer
Host Gordon Glenister interviews Kristian Downer on Influence Global about leveraging LinkedIn thought leader ads for B2B marketing. They cover content that works, what to avoid, and how personal profiles can enhance paid campaigns to gene…
- S9 Ep14: Creator IQ Marketing Head Shares Insights On The Creator Economy Ft. Brit Starr
Brit Starr, Head of Marketing at CreatorIQ, joins Gordon Glenister on Influence Global to discuss the creator economy. They cover the changing role of influencers, authenticity, and how brands can navigate the digital landscape using influ…
- S9 Ep13: Why Creator Briefs And Contracts Are So Important Ft. Bunmi Jenfa
This episode features Bunmi Jenfa discussing the importance of contracts and legal protection in creator-brand relationships. She emphasizes treating creator work as a commercial service, outlines common contract mistakes, and details the…
- S9 Ep12: Gen Z Culture And The Future Of Social Influence Ft. ‘The Black Sparrow’ aka Anesu Malisa
Gordon Glenister hosts TikTok creator Anesu Malisa (The Black Sparrow) to discuss Gen Z culture, digital behavior, and the evolving landscape of social influence. The conversation highlights the importance of authenticity and platform unde…
- S9 Ep11: Building Your Personal Brand On LinkedIn - The Best Strategies Shared Ft. Fatima Khan aka LinkedIn Tea
Gordon interviews LinkedIn strategist Fatima Khan about building a personal brand on LinkedIn. They cover strategies like audience-first positioning, consistent posting, using hooks and storytelling, smart DM use, and setting realistic exp…
- S9 Ep10: Social Commerce Is The Future Ft. Dmitry Olerinskiy
Dmitry Olerinskiy, Digital Strategy Director at Decathlon, shares insights on the company's digital transformation, focusing on data-driven strategies, omni-channel integration, and fostering an innovative culture. He highlights that digit…
- S9 Ep9: How Carlsberg Britvic Uses TikTok Affiliates And Creators To Drive Sales Ft. Rohan Kotecha
Rohan Kotecha discusses how Carlsberg Britvic utilizes TikTok affiliates and creators to drive sales. The episode covers the company's adaptation to e-commerce trends, digital transformation strategies, influencer marketing, sustainability…
- S9 Ep8: How Dell Leverages Its Employees As Ambassadors Ft. Anita Verma
Anita Verma, Senior Advisor at Dell Technologies, discusses how organizations can leverage employees as brand ambassadors. The conversation highlights employee influence and thought leadership, drawing on Verma's extensive experience in le…
- S9 Ep7: Why IBM Leads The World In Employee Advocacy Ft. Nada Alkutbi
Nada Alkutbi, IBM's Global Social Media Strategy and Orchestration manager, shares insights on how IBM utilizes 200 employees to establish thought leadership. She details her experience leading social advocacy programs across diverse marke…
- S9 Ep6: Global Head Influencer Shares Campaign Successes With 6m Organic Reach Ft. Christophe Tavlaridis
Christophe Tavlaridis shares insights on social media and digital marketing strategies from his role as Global Social Media & Influence Marketing Manager at Groupe SEB. The discussion covers campaign successes, including achieving 6 millio…
- S9 Ep4: How To Get Paid As A Speaker All Over The World Ft. Orly Amor
On the Influence Global Podcast, speaker coach Orly Amor discusses how experts can earn an income worldwide by sharing their insights. With over 27 years of experience and multiple credentials, she helps professionals monetize their messag…
- S9 Ep3: How Merck Life Sciences Uses Chat GPT To Support Employee Influence Ft. Guillem Cardenal
Guillem Cardenal explains Merck Life Science's Social Selling initiative, which uses tools like LinkedIn Sales Navigator and Chat GPT to empower employees and enhance sales team effectiveness through social channels.
- S9 Ep5: Getting 1 Million Views On Your First Few TikToks - How Did He Do It Ft. Anthony Hui
Anthony Hui, a content creator and social media manager, shares his experience in creating content that connects with audiences. He has achieved over 3 million views on a TikTok video and offers insights into his creative and data-aware ap…
- S9 Ep2: The Changing Face Of Travel With Global Comms Leader Ft. Perla Bloom
Perla Bloom, Global Comms Leader at Expedia Group, shares insights on her career in marketing strategy, brand building, and creating connected experiences at the intersection of tech, creativity, and culture, particularly within the travel…
- S9 Ep1: How Workplace Giant Workday Uses Its Employees As Authentic Storytellers Ft. Stu Hazell
Stu Hazell, an award-winning leader in employer branding and recruitment marketing with 15 years of experience at companies including IBM and Workday, shares insights on how Workday utilizes its employees as storytellers.
- S8 Ep21: How Panasonic’s Toughbook Created An Employee Brand Ambassador Program Ft. Birgit Raes
Birgit Raes, a sales enablement specialist for Panasonic's Toughbook, discusses their targeted ambassador program. The initiative focused on 5 experts connecting with 25 key client accounts, successfully booking 22 meetings.
- S8 Ep20: How To Generate £40,000 With Less Than 100 YouTube Subscribers Ft. Matt Hughes
Matt Hughes discusses generating significant income from YouTube with a small subscriber base, emphasizing strategic video creation and production techniques. He shares insights gained from nearly a decade of teaching business owners how t…
- S8 Ep19: Is Search Dead? Leading Expert Says No Ft. Sam Dunning
Sam Dunning, founder of The Breaking B2B agency, shares insights on how B2B marketers can leverage search for better conversions. This episode is indexed from public RSS feeds.
- S8 Ep18: B2B Top LinkedIn Voice Marketers Perspective Ft. Archana Dhankar
Archana Dhankar, a B2B marketing expert and LinkedIn influencer, shares insights on her career, marketing transformation, and the implementation of AI in content creation. Her expertise includes navigating AI adoption for organizations.
- S8 Ep17: How To Turn One Viral Moment Into A Long-Term Career Ft. Ella D’Souza & Greta Quintini
Ella D’Souza and Greta Quintini, founders of Shalla agency, explain how they build lasting careers for social media talent, moving beyond single viral moments. Their agency has grown from five to over 50 clients, developing creators with f…
- S8 Ep16: Cannes Lions The Biggest Advertising Festival Ft. Ed Davidson
Ed Davidson, Chief Growth Officer for Cannes LIONS Festival, shares insights on expanding the festival's creator audience and the emerging connections between creativity, brands, entertainment, and technology. His role involves developing…
- S8 Ep15: Why Streaming Is The Future For Content Creators Ft. Bonnie Bruderer
Bonnie Bruderer, CEO of BINGE Networks, shares insights on streaming platforms as a key opportunity for content creators and filmmakers. She details her experience in licensing and distribution across major platforms, aiming to help creato…
- S8 Ep13: The Power of YouTube Ft. Matt Throne
Matt Throne, with over five years of full-time YouTube experience, shares his journey from collaborating with creators to launching Throne University, a program for online entrepreneurs focused on YouTube growth. He is reachable on LinkedI…
- S8 Ep14: Why More Creators Are Developing Their Own Brands Ft. Jennifer Glen
Creators are increasingly building their own businesses by developing brands and products, moving beyond platform-dependent revenue. Jennifer Glen, General Manager, Americas at Squad, discusses this trend and shares examples of successful…
- S8 Ep12: How Illustrator And Content Creator Catherine Kay Created A Great Ecommerce Brand
Catherine Kay, an illustrator since 2015, has developed her freelance business and built the ecommerce brand Katnipp. The brand, inspired by Kay's creativity, passion, and whimsy, operates from a studio in North East England.
- S8 Ep11: Trends In 2025 With Grin CEO Ryan Debenham And Agency Expert Scarlette Tidy
Ryan Debenham, President of GRIN, and Scarlette Tidy, founder of Sure Thing Consulting, discuss trends for 2025. Debenham previously worked in AI and data analytics, contributing to Qualtrics' acquisition by SAP, and served as CTO for Rout…
- S8 Ep10: How Desperados Used 70 Influencers With 30 Million Follower Reach Ft. Ligia Patrocinio
Ligia Patrocinio, global head of Desperados beer, details their campaign utilizing 70 influencers and a 30 million follower reach. The discussion covers connecting with audiences through music, specifically drums, and the campaign's potent…
- S8 Ep8: Why Keeping A Healthy Fitness And Diet Regime Is Essential For Creatives And Entrepreneurs Ft. Dan Corbett
This episode features Daniel Corbett, an experienced personal trainer and nutritionist, discussing the importance of a healthy fitness and diet regime for creatives and entrepreneurs. Corbett shares his expertise in nutrition, supplements,…
- S8 Ep9: The Real Impact Of The TikTok Ban - 170m Users Ft. Jonathan Futa
Jonathan Futa of Group RFZ joins Influence Global to discuss the ramifications of a potential TikTok ban. The conversation covers the impact on 170 million users, significant advertising and sales revenue losses, national security concerns…
- S8 Ep7: Why Immersive Events Are Storming Ft. Damian Norman
On Influence Global S8 Ep7, Damian Norman, Director of Immersive Events at ExCeL London, discusses why immersive events are becoming popular.
- S8 Ep6: Animaj Kids Entertainment Franchise Founder Has 270m Viewers Ft. Gregory Dray
Gregory Dray, Co-Founder of Animaj, details the company's strategy of identifying and federating independent kids' IPs to create multi-platform global franchises. Animaj, launched in May 2022, has raised €100 million and manages IPs like P…
- S8 Ep5: How Bloggers And Creators Can Monetise Their Content Ft. Jillian Leslie
Jillian Leslie, entrepreneur and host of The Blogger Genius Podcast, shares insights on how bloggers and creators can monetize their content. She co-founded MiloTree, a software company assisting creators in selling digital products.
- S8 Ep4: HypeAuditor CEO Talks About AI In The Creator Economy Ft. Alexander Frolov
Alexander Frolov, co-founder and CEO of HypeAuditor, discusses the role of AI in the creator economy and influencer marketing. The conversation references a study on influencer practices and concerns.
- S8 Ep3: Hospitality Entrepreneur Brings Entertainment To Your Home Ft. Antoine Melon
Antoine Melon, co-founder of HOMETAINMENT, shares his experience in hospitality and launching restaurants and hotels. He discusses his vision for HOMETAINMENT, which brings luxury hospitality experiences like chefs, bartenders, and enterta…
- S8 Ep2: How Does Wix Leverage B2B Influencers Ft. Sarah Adam
Sarah Adam, Head of Marketing Partnerships and Influencer Marketing at Wix, shares insights on leveraging B2B influencers, focusing on Wix Studio, the company's new web creation platform for agencies and enterprises.
- S8 Ep1: Social Commerce Is Worth A Staggering £16bn For Retail Brands Ft. Ed Wilson
Ed Wilson, Partnerships Manager at TikTok, discusses the UK social commerce sector
- S7 Ep21: Top Japanese Creative Director On Why Creativity Is So Important Ft. Yoshihiro Yagi
Yoshihiro Yagi, an executive director at Dentsu, shares insights on the importance of creativity and art in advertising campaigns. The discussion references the Grand Prix award-winning campaign, Pocky the Gift.
- S7 Ep20: Podcast Advertising Is Exploding Says Top CEO Ft. Edward Fuller
Edward Fuller, founder and CEO of influencer marketing agency Media Bodies, joins Influence Global to discuss the booming podcast advertising industry. The episode covers both performance and branding advantages, highlighting a statistic t…
- S7 Ep19: In Conversation With Rory Sutherland - "Inventors or Marketers?"
Gordon Glenister hosts Rory Sutherland for a live recording of Influence Global podcast, exploring whether creators of influential ad campaigns over the last 40 years were primarily marketers or inventors. The discussion, held at Home Grow…
- S7 Ep18: The Tinder of Influencer Marketing Ft. Sarah Saffari
This episode discusses the creation of long-term influencer marketing campaigns, contrasting them with short-term approaches. Guest Sarah Saffari, founder of InfluencerNexus, shares insights on matchmaking brands with influencers for B2C a…
- S7 Ep17: Personal Brand Is Your Marketing Strategy In An AI World Ft. Vladimer Botsvadze
This episode of Influence Global features Vladimer Botsvadze discussing personal branding in the context of an AI-driven world. Botsvadze, a recognized marketing and social media thought leader, shares insights on developing a personal bra…
- S7 Ep15: Building Your Personal Brand - Starts With A Great Image Ft. Kersten Luts
This episode of Influence Global features Kersten Luts, a professional portrait photographer and host of the Camera Shake Podcast. They discuss the significance of a personal photograph in conveying messages and the value of a stock photo…