S8 Ep10: How Desperados Used 70 Influencers With 30 Million Follower Reach Ft. Ligia Patrocinio
Ligia Patrocinio, global head of Desperados beer, details their campaign utilizing 70 influencers and a 30 million follower reach. The discussion covers connecting with audiences through music, specifically drums, and the campaign's potential as a blueprint for other Heineken…