Belly2Belly
Business & Finance
About
The Belly2Belly podcast is focusing on exploring in-person B2B marketing. Our goal is to help you get the most out of your marketing and to leverage all of your business development assets.Belly2Belly is brought to you by MEET (meetroi.com) a company that specializes in helping international companies exhibit at US trade shows.
Episodes
- Getting More Partners Off the Bench with Emily McLellan
Emily McLellan discusses common issues in partner ecosystems, specifically the low percentage of partners actively generating revenue. She addresses the reasons for these activation gaps, the dangers of unclear communication, and the signi…
- Reimagining Enterprise Partner Programs: Insights from Jason W. Gallo
This Belly2Belly episode features Bill Kenney in conversation with Jason W. Gallo from Cisco. They discuss the transformation of enterprise partner programs, driven by AI, SaaS, and customer expectations, with a focus on shifts toward valu…
- Partnerships for Native AI Companies with Chris Samila
In this episode of Belly2Belly, host Bill Kenney speaks with Chris Samila of Partnership Leaders about the evolving partnership ecosystems for native AI companies. They cover how these companies are building partner programs, the increasin…
- Partnering with AI Companies: Insights from David Winter
Bill Kenney speaks with David Winter of Orion Innovation about the evolving AI partnership landscape. They discuss the role of cloud ecosystems, potential developments in frontier AI partner programs by 2026, and considerations for system…
- Avoiding the Most Common U.S. Market Entry Mistakes with Cameron Heffernan
In this Belly2Belly episode, Bill Kenney interviews Cameron Heffernan about frequent errors companies make when entering the U.S. market. They cover the importance of go-to-market strategy, gaining initial traction, focused niche targeting…
- Building High-Impact Partner Marketing with HubSpot's Christi Williams
Partnership marketing requires more than co-branded campaigns. In this Belly2Belly episode, Bill Kenney talks with Christi Williams from HubSpot about defining a joint value proposition, aligning on shared KPIs, clarifying swim lanes, an…
- Activating Agency Partnerships with Tom Balanda
Agency partnerships require a different mindset than traditional tech partnerships. In this Belly2Belly episode, Bill Kenney talks with Tom Balanda from Simpli.fi about building trust with agencies, adopting a give-first mentality, and cre…
- Board-Level Readiness for U.S. Expansion With David Rose
U.S. expansion succeeds or fails at the board level. In this Belly2Belly episode, Bill Kenney talks with David Rose about why European venture-backed companies so often underestimate budgets, timelines, and go-to-market reality, and how US…
- Unlocking U.S. Incentives with Upsite’s Kajal Sanghrajka
In this Belly2Belly episode, Bill Kenney talks with Kajal Sanghrajka, Founder of Upsite, about the $90 billion U.S. incentives market and why so much of it goes unused. Kajal explains how incentives work at the federal, state, and local le…
- Activating Partnerships with Bongo’s Josh Kamrath
Most partner programs struggle with engagement. In this Belly2Belly episode, Bill Kenney talks with Josh Kamrath, CEO of Bongo, about how to turn more partners into top performers. Josh explains why only 20 percent of partners typically de…
- Scaling Smart with SeedLegals’ Anthony Rose
SeedLegals helps founders scale with smarter structures. In this Belly2Belly episode, Bill Kenney talks with Anthony Rose about balancing growth bets, evolving teams, and using the Safer to protect founder equity while giving investors imm…
- U.S. Go-to-Market Strategy with Greater Gain Group’s Dan Griffith
Success in the US requires more than ambition. In this Belly2Belly episode, Bill Kenney talks with Dan Griffith from Greater Gain Group about the sequencing and structure companies need to enter the US market with confidence. If you are pr…
- Building Trust in AI Content with Yana Lapitskaya of YAi Digital
AI-generated content is growing fast, but accuracy has become a real business risk. In this Belly2Belly episode, Bill Kenney talks with Yana Lapitskaya from YAi Digital about preventing AI hallucinations, protecting brand credibility, and…
- LinkedIn Growth With Jimmi Bradbury
LinkedIn can be your most reliable growth channel when you use it with intent. In this Belly2Belly episode, Bill Kenney talks with Jimmi Bradbury about building an audience, creating helpful content, and moving qualified contacts into an o…
- Navigating U.S. Market Entry with Nelson Mullins’ Manny Schoenhuber
In this Belly2Belly episode, Bill Kenney talks with Manny Schoenhuber of Nelson Mullins about what international companies need to know before launching in the U.S. .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.co…
- Expanding to the U.S. with Enterprise Ireland’s Marisa Mannion
In a recent Belly2Belly conversation, Bill Kenney sat down with Marisa Mannion from Enterprise Ireland to discuss how companies can prepare, what mistakes to avoid, and where founders should focus their energy to make U.S. expansion a succ…
- Breaking into the U.S. with Thomas Teger
In this Belly2Belly conversation, Bill Kenney speaks with Thomas Teger, founder of Konzeptt1, about how international companies can prepare for U.S. expansion. .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEE…
- Confidence and Guidance in U S Expansion with Neil Keenan
An Inside Look at Expanding to the U.S. - With Irish & U.S. Experts and Entrepreneurs 25 September 2025, 09:00 - 13:00, Dublin, Ireland Sign up for free here: https://mchattielaw.com/resources/Sept-Dublin-Event -- Neil Keenan, Neil.Keenan@…
- Expanding into the U S with Floor Bergshoeff from TABS
Join us for: Gateway To Growth: Expanding Your Business To The USA 29 September 2025, 5:00-7:30 pm, London, England Sign up for free here: https://lu.ma/uiu6nipe -- Floor Bergshoeff, floor@tabsinc.com TABS, https://www.tabsinc.com/ .. Feel…
- Hiring for U S Expansion with Adam Cruickshank
Adam Cruickshank, adam.cruickshank@vensure.com VensureHR, https://vensure.com/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/
- Fundraising and Expanding to the U.S. with Daniel Sawko
Join us for: Gateway To Growth: Expanding Your Business To The USA 29 September 2025, 5:00-7:30 pm, London, England Sign up for free here: https://lu.ma/uiu6nipe -- Daniel Sawko, daniel@shipshape.vc Shipshape.vc .. Feel free to contact us…
- Plan Ahead for U S Expansion: Insights from Christi Jackson
Join us for: Gateway To Growth: Expanding Your Business To The USA 29 September 2025, 5:00-7:30 pm, London, England Sign up for free here: https://lu.ma/uiu6nipe -- Christi Jackson, Christi.Jackson@lauradevine.com Laura Devine Immigration,…
- Foreign Exchange and International Banking Insights from Ben Kohler of BLK.FX
Ben Kohler, ben@blkfx.co.uk BLK.FX, https://www.blkfx.co.uk/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/
- Expanding Your Business to the U.S.A. w/ Russ Shaw fr Tech London Advocates & Global Tech Advocates
Join us for: Gateway To Growth: Expanding Your Business To The USA 29 September 2025, 5:00-7:30 pm, London, England Sign up for free here: https://lu.ma/uiu6nipe -- Russ Shaw, russ.shaw@globaltechadvocates.com Tech London Advocates, https:…
- Taxes and Tariffs: Forming Your U S Legal Entity with Sonia Kanjee from BRDG
Sonia Kanjee, sonia@brdg.us BRDG, https://www.brdg.us/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/
- Fundraising for International Expansion Insights from James Campbell of Walmer Group
James Campbell, jcampbell@walmergroup.com .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/
- Localization Isn’t Copy‑and‑Paste Navigating U S Expansion with Allyson Stewart‑Allen
Allyson Stewart‑Allen, allyson@intmarketingpartners.com International Marketing Partners, https://intmarketingpartners.com/ Her book "Working with Americans" - https://bit.ly/read-Working-with-Americans Discount code - WWA2025 for 20% off…
- The Power of Local Case Studies: A Key to Gaining Traction in U.S. Expansion
Elias Ek, elias@enspyre.com Enspyre, enspyre.com .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/
- Expanding Into the US Market Expert Advice from Taha Memon of Founder's Club International
Founder's Club International, https://foundersclubint.com/ Taha Memon, taha@foundersclubint.com .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/
- Unlocking Growth for Tech Companies Expanding into the US Market: Insights from Gemma Adair of Riada Consultancy
Riada Consultancy, https://riadaconsultancy.com/ Gemma Adair, gemma@riadaconsultancy.com .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/
- Your 1st US Hire with Keith Langbo and Guy Shipman from Kelaca
Kelaca, https://kelaca.com/ Keith Langbo, klangbo@kelaca.com Guy Shipman, gshipman@kelaca.com .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/
- Level Up Your Ability to Make High Value Connections at Events
Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/
- Site Selection Demystified with David Rose and USXP
David Rose, USXP David@usxp.co Site selection tool https://www.usxp.co/tools/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/ .. Feel free to contact us with any questions Bill Kenney,…
- Panel Prep Chat From Launch to Maturity How to Grow and Scale Tech Startups into the U S Market
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ See the "From Launch to Maturity How to Grow and Scale Tech Startups into the U S Market" panel discussion on Tuesday, 13 May at 2:00 PM -- Panelists: Zeynep…
- Building Community with Mark Birch, Community in a Box
Mark Birch mark@devbizops.co https://www.community-in-a-box.com/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/
- SelectUSA Investment Summit Preparation with Sophorn Cheang from Business Oregon
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- Sophorn Cheang, sophorn.cheang@biz.oregon.gov https://www.oregon.gov/biz/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET,…
- SelectUSA Investment Summit Preparation with Claire Gordon from California GO-BIZ
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- Claire Gordon, claire.gordon@gobiz.ca.gov gobiz.ca.gov .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, http://meetroi.com/
- SelectUSA Investment Summit Preparation with John Lynn from Quay Acceleration
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- John Lynn, JFL@quay.co https://www.quay.co/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, http://meetroi.com/
- SelectUSA Investment Summit Preparation with Daniel Sawko from Shipshape vc
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- Daniel Sawko, daniel@shipshape.vc https://www.shipshape.vc/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, http://meetro…
- SelectUSA Investment Summit Preparation with Jessica Reynolds from Maryland Department of Commerce
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- Jessica Reynolds, jessica.reynolds@maryland.gov https://business.maryland.gov/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com…
- SelectUSA Investment Summit Preparation with Khensani Mathebula and Jenny Stevens from Laura Divine Immigration
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- Khensani Mathebula, khensani.mathebula@lauradevine.com Jenny Stevens, jennifer.stevens@lauradevine.com https://www.lauradevine.com/ .. Feel free to contact…
- SelectUSA Investment Summit Preparation with Jeff Smith from Factum Global
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- Jeff Smith, jsmith@factumglobal.com https://factumglobal.com/ Panel discussion: From Launch to Maturity: How to Grow and Scale Tech Startups into the U.S.…
- SelectUSA Investment Summit Preparation with Jacob Willemsen from TABS
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- Jacob Willemsen, jacob@tabsinc.com https://www.tabsinc.com/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, http://meetro…
- SelectUSA Investment Summit Preparation with Jeevan Ramapriya from MOITI
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- Jeevan Ramapriya, jeevan.ramapriya@mass.gov https://www.mass.gov/orgs/massachusetts-office-of-international-trade-and-investment .. Feel free to contact us…
- SelectUSA Investment Summit Preparation with Zeynep Ilgaz from Cross Ocean Ventures
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- Zeynep Ilgaz, zeynep@crossoceanfund.com https://crossoceanfund.com/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, http:…
- SelectUSA Investment Summit Preparation with Dan Glazer from Wilson Sonsini
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- Dan Glazer, daniel.glazer@wsgr.com https://www.wsgr.com/en/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, http://meetro…
- SelectUSA Investment Summit Preparation with Davis Roccio from Lando & Anastasi
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- Davis Roccio, droccio@lalaw.com https://www.lalaw.com/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, http://meetroi.com/
- Building Connection and Community Through Trade Shows and Events
Casey Cheshire casey@ringmaster.com https://ringmaster.com/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/
- SelectUSA Investment Summit Preparation with Paul Zito from RGP Northwest Ohio
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- Paul Zito, zito@rgp.org https://rgp.org/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, http://meetroi.com/
- SelectUSA Investment Summit Preparation with Nicola Bain and Wade Maleck from CLA
SelectUSA Summit, 11-14 May 2024, Washington, DC https://www.selectusasummit.us/ -- Nicola Bain, nicola.bain@claconnect.com Wade Malec, Wade.Maleck@claconnect.com https://www.claconnect.com/en/ .. Feel free to contact us with any questions…