Building High-Impact Partner Marketing with HubSpot's Christi Williams
Partnership marketing requires more than co-branded campaigns. In this Belly2Belly episode, Bill Kenney talks with Christi Williams from HubSpot about defining a joint value proposition, aligning on shared KPIs, clarifying swim lanes, and building recurring partnership frameworks that drive measurable growth. Christi shares practical advice on verticalization, accountability, and avoiding the “one-and-done” trap in ecosystem marketing. Christi Williams https://www.linkedin.com/in/christikeating/ --- Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/