Activating Agency Partnerships with Tom Balanda
Agency partnerships require a different mindset than traditional tech partnerships. In this Belly2Belly episode, Bill Kenney talks with Tom Balanda from Simpli.fi about building trust with agencies, adopting a give-first mentality, and creating early momentum through communication and shared wins. Tom shares practical advice on activating agency partners, managing internal alignment, and driving real outcomes through relationship-led partnerships. Tom Balanda https://www.simpli.fi/ --- Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://meetroi.com/