Apptivate: App Marketing Explained
Business & Finance
About
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
Episodes
- Remerge and the evolution of app retargeting - Pan Katsukis (Remerge)
Remerge CEO and founder, Pan Katsukis, joins Patrick Eichmann for the first video edition of Apptivate. They discuss the evolution of mobile advertising, the origin story behind Remerge, and where the industry is heading next. The conversa…
- What mobile gaming learned from AI-driven creatives - Michal Bubernik (Pixel Federation)
Michal Bubernik, Head of Marketing at Pixel Federation, explains how AI has enabled the company to scale creative production from 10 assets per month to 700 variations. The discussion covers the impact of IDFA deprecation on mobile gaming…
- Remerge’s take on mobile marketing in 2026 - Patrick Eichmann & Taylor Lobdell (Remerge)
Apptivate hosts Patrick Eichmann and Taylor Lobdell from Remerge discuss the evolving mobile marketing landscape in 2026. Topics include the shift to probabilistic attribution, the role of AI, adapting to signal loss, simplifying retargeti…
- How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK)
Dieter Rappold of Context SDK explains to Apptivate how smartphone motion sensor data and on-device AI can enhance mobile marketing strategies by identifying optimal user engagement moments and improving monetization without compromising p…
- How to find the leaks in your app’s marketing funnel - Bani Malhotra
Bani Malhotra explains how to find revenue leaks in app marketing funnels, discussing the influence of recommendation systems, search behavior, and personalization on conversion rates. She also addresses the evolving role of product leader…
- Common LTV mistakes and how to avoid them - Artsiom Kazimirchyk (Campaignswell)
Artsiom Kazimirchyk, CEO of Campaignswell, joins Apptivate to discuss predictive LTV modeling and flaws in unit economics measurement. The episode covers issues in traditional LTV reporting, fragmented data, and the benefits of unified too…
- Dissecting app growth - Louis Tanguay (App Growth Summit)
Louis Tanguay, founder of App Growth Summit, returns to dissect why user retention is defining success for mobile in 2026. The conversation ranges from in-person event strategy to hands-on UX tactics, with practical lessons for product tea…
- How AI is reshaping trip discovery at booking.com – Jyoti Pannu (Booking.com)
Jyoti Pannu, Product Manager at Booking.com, shares how AI is transforming the way travelers discover, plan, and book their next adventure. From AI trip planners that surface new possibilities to the integration of GenAI and ChatGPT into t…
- The new era of rewarded traffic - Lenny Rabin (Brown Boots)
Lenny Rabin, founder of direct advertising group Brown Boots and their reward app platform GoKart, joins Taylor Lobdell to dissect the evolution of rewarded user acquisition, focusing on how direct publisher-advertiser relationships can so…
- Ask the experts - Top app marketing insights of 2025
This special ‘Best of 2025’ episode compiles standout insights from top mobile marketing leaders who joined Apptivate this year. Across five segments, the show digs into the realities of AI in ad production, growth lessons from global bran…
- From leisure to loyalty: How KashKick pays for downtime - Lisanne Vera (KashKick)
Lisanne Vera, VP of Growth at KashKick, joins Taylor Lobdell to talk about the incentives economy, a marketplace where leisure becomes an asset. From her early affiliate-marketing roots to leading growth at one of the fastest-growing rewar…
- Inside Q5 - How shopping apps fight for repeat buyers - Sue Azari (AppsFlyer)
It’s often said that for e-commerce brands, the holiday season is the 5th quarter of the year. Sue Azari, e-commerce industry lead at AppsFlyer, joins Taylor Lobdell for a tactical breakdown of how the smartest e-commerce apps move from Q4…
- Behavioral signals and the art of ethical targeting - James Dickens (Gamelight)
James Dickins, Team Lead of Technical Support at Gamelight, joins Taylor Lobdell to discuss how rewarded UA and behavioral targeting shape user acquisition in 2025’s privacy-first landscape. From the company’s laser-eyed cat mascot to the…
- Authenticity and performance in a privacy-first world – Shilpa Reddy
Shilpa Reddy, CMO of Down Under School of Yoga and former Marketing VP at Acorns, maps her journey from fintech to wellness and explains why the same principles drive both: make time-tested tools accessible, and build a community that keep…
- AI, segmentation, and deep links: How Babbel powers CRM – Alejandro Hernandez (Babbel)
Alejandro Hernandez, Senior CRM Notifications and Lifecycle Specialist at Babbel, explains how AI and human creativity intersect to drive retention in language learning. He shares how Babbel uses ecosystem segmentation, predictive models,…
- The power of community and why retention means growth – Advi Bishnoi (Social Plus)
Advi Bishnoi, Head of Consulting at Social Plus, argues that in 2025, retention has overtaken acquisition as the real growth engine for apps. From Ulta Beauty to Harley Davidson, Advi has helped brands turn community features into measurab…
- Behind the scenes of the App Growth Summit – Louis Tanguay (App Growth Summit)
Louis Tanguay, founder and managing director of App Growth Summit, traces his arc from music magazine founder to film marketer to architect of a global mobile industry community now marking its 100th event. Louis explains why mobile market…
- Exposing the myth of ‘perfect data’ with Piotr Prędkiewicz (FORMEL SKIN)
Piotr Prędkiewicz, Senior Marketing Analyst at FORMEL SKIN, exposes the myth of ‘perfect data’ and charts the future of privacy-centric analytics in mobile growth. With a career spanning fintech, dating and health tech, Piotr unpacks how t…
- Retention over reach – and what data says about loyalty – Seema Shah (Sensor Tower)
Seema Shah, VP of Research and Insights at Sensor Tower, dispenses with the industry’s fixation on superficial growth metrics. Her analysis exposes the fundamental asymmetry in e-commerce: scale without retention leads nowhere, and price w…
- The future of rewarded user acquisition – Moshe Even-Israel (Scrambly)
Moshe Even-Israel, Head of Business Development at Scrambly, unpacks the real stakes and shifting standards in the rewarded user acquisition ecosystem. From onboarding and fraud, to retention and data transparency, Moshe interrogates both…
- How an airline's app is turning loyalty into currency - Udhara de Silva (Singapore Airlines)
Udhara de Silva, who leads loyalty marketing for Singapore Airlines in Australia, walks through the launch and rapid growth of Kris+, the digital rewards app that enables members to earn and spend miles in restaurants and retail stores – a…
- AI in ad production - Hype, hurdles and human touch - Andre Kempe (Admiral Media)
Andre Kempe is the CEO of Admiral Media, a performance marketing agency based in Europe. He returns to Apptivate to discuss the role of AI in creative development for mobile app marketing campaigns. Find out what types of apps can leverage…
- Data and growth: Reaching new heights with Skyscanner - Daniel Lupu (Skyscanner)
Daniel Lupu is the Senior Marketing Manager at Skyscanner, a search engine for deals on flights, hotels, and car rentals serving 110 million users monthly. In this episode, Daniel shares lessons and results from the tests he’s run. He disc…
- Going the distance: Growth lessons from adidas Running - Luca Stefanutti (adidas Running)
In this episode, we chat with Luca Stefanutti, the Director of Growth at adidas Running, the fitness app formerly known as Runtastic. They touch on the app’s role within the larger brand, key performance metrics, implementing new insights…
- How Uber unified its marketing strategy - Liam Branaghan (Uber)
In this episode of our Apptivate podcast, we chat with Liam Branaghan, the Performance Marketing and Strategy Lead for Uber. Liam’s teams focus on driving growth for Uber Eats across EMEA, while supporting overall brand and business goals.…
- Facebook marketing restrictions and how to navigate them - Kevin Bell (Mochi Health)
There are a lot of data sensitivities when it comes to marketing in the healthcare and wellness space. This week on Apptivate, we speak with Kevin Bell, the Performance Marketing Lead at Mochi Health, about navigating Facebook’s recent cha…
- The evolution of rewarded UA networks - Yoni Nijboer (exmox)
In this episode of Remerge’s Apptivate podcast, we chat with Yoni Nijober, the Director of Partnerships at exmox, a platform that helps mobile gaming companies scale their user base through engagement-driven, rewarded user acquisition. You…
- Building a successful mobile entertainment company - Joshua Javaheri (Lucky Day)
Joshua Javaheri is the CEO and founder of Lucky Day, the mobile entertainment company behind games like Bingo Stars, Solitaire Royale, and Blackjack Royale. In this episode, Joshua shares his story and the strategies behind Lucky Day’s suc…
- Secrets to successful mobile game launches - Aaron Diaz (2K)
Aaron Diaz is the Manager of Mobile User Acquisition at 2K, the American video game publisher behind NBA 2K, Borderlands 2, and other popular role-playing, sports, and strategy games. In this episode, Taylor quizzes Aaron on his keys to UA…
- Counsel from a mobile marketing expert - Mick Rigby (Yodel Mobile)
As the founder and CEO of Yodel Mobile, an international app marketing agency based in London, Mick Rigby brings over 20 years of experience in the industry. In this episode, Mick shares his insights on the evolution of mobile marketing an…
- Apptivate Live: Building a winning UA framework - Oğuz Ayar (Voodoo), Pan Katsukis (Remerge)
Remerge presents Apptivate Live – a podcast filmed on stage at the recent App Promotion Summit in Berlin. This episode features Pan Katsukis, the CEO & co-founder of Remerge, and guest, Oğuz Ayar, who leads growth and user acquisition for…
- Special edition: App advertising trends across the globe - Patrick Eichmann, Maria Latif, Hide Cho, Kate Taganova (Remerge)
In this special 200th edition of our Apptivate Podcast, co-host Patrick Eichmann interviews three of Remerge’s regional directors in an insightful discussion about app advertising trends across EMEA, Japan & Korea, and INSEA. You’ll learn…
- AI-generated ads and the future of creative production - John Gargiulo (Ready Set, Sleepless, Airpost)
Questions John answered in this episode: If you were a marketing manager focused on creatives at an e-commerce brand, how would you get started using AI to produce ads? How do you think creative teams are evolving now that AI is here? Will…
- App marketing with data-based storytelling - Drew Hampton (Varo Bank)
Questions Drew answered in this episode: How do you go about data analysis and storytelling? Are there data points or topics you like to dig into that are often overlooked? Sometimes the results of internal models don’t match. What do you…
- Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone)
Questions Josh answered in this episode: How big is the mergers & acquisitions marketplace for mobile apps? What advice do you have for app developers at an inflection point with their business where they’re not meeting their goals? What c…
- The door to more: DoorDash’s advertising journey - Toby Espinosa (DoorDash)
Questions Toby answered in this episode: Can you tell me about a significant but small win from your early days as a launcher? When did the advertising component of DoorDash’s business begin? What role did you play in DoorDash’s transition…
- Early growth marketing tactics to maximize ROI - Kevin Kawai (NewsBreak)
With so many factors to consider when bringing an app product to market, where should growth marketers focus their time and attention to maximize return on investment? To answer this question, Remerge host Taylor Lobdell interviews Kevin K…
- Apptivate Live: App Growth Summit in SF - Toby Espinosa (DoorDash) & Pan Katsukis (Remerge)
In this live edition of the Apptivate podcast, Remerge CEO and co-founder, Pan Katsukis, interviews the Vice President of DoorDash Ads, Toby Espinosa, about the company’s advertising journey – live on stage at the App Growth Summit in San…
- Finding Your App’s North Star for Growth - Michelle Murcia (Storybeat)
How do you know you’re on the best path to growing your app? Michelle Murcia, the Head of Growth at Storybeat (a comprehensive image-editing app for social content), unpacks this question for mobile marketers. Michelle discusses the stages…
- CTV and the next frontier in app growth marketing - Peter Hamilton (Roku)
Could streaming be the next big channel for mobile marketers? Peter Hamilton, Head of Ad Innovation at Roku believes it will be. In this episode, he chats with Taylor about how action ads work on Roku – where viewers can place orders or do…
- Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)
When Alex Song had to fold a business due to the signal loss from the post-iOS 14 changes in digital marketing post-iOS 14, he set out to solve this problem. In this episode, Taylor interviews Alex about that solution – an AI-powered data…
- Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point)
Getting mobile games in front of new users on Google, Meta, and other large advertising networks has become increasingly challenging, with more competition than ever before and the high-cost impact of seasonality. In this episode, Sylvain…
- Inside DraftKings: Mobile ad attribution - Richard Eiseman (DraftKings)
Richard Eiseman is the Marketing Tech Operations Specialist at DraftKings, one of the world’s biggest fantasy sports betting companies. Richard focuses on ad tech operations including, tracking, attribution, and driving DraftKings’s privac…
- From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer)
Questions Roy answered in this episode: What is AppsFlyer and what do you do for them? Can you define ATT for our listeners? How can mobile marketers increase user opt-in rates? Why do you think opt-in rates are increasing? What have you s…
- The science behind media mix optimization - Paul Kovalski (Self Financial)
What is media mix optimization and how do you do it well? Find out as Remerge host Patrick Eichmann chats with an expert on the subject. Paul Kovalski leads growth marketing for Self Financial, a fintech company with a mission to help peop…
- Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi)
In this episode, we speak to Diego Salazar, the Paid Media Lead, and Daniela ‘Dani’ Aschentrupp, the Ad Ops & Acquisitions Lead, at DiDi, one of the world’s biggest mobility and food delivery apps. Get a full-funnel perspective with best p…
- Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar)
Apptivate’s newest host, Taylor Lobdell, interviews Thomas Kriebernegg, the co-founder of App Radar, an App Store Optimization (ASO) platform. They talk about how mobile marketers can use generative AI to reduce production time, improve th…
- Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular)
This week, we bring you an episode from Singular’s Growth Masterminds Podcast about what targeting and retargeting will look like for mobile marketers on the Android Privacy Sandbox, featuring Luckey Harpley (Remerge’s Principal Product Ma…
- Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)
How will mobile demand-side platforms (DSPs) and supply-side platforms (SSPs) bid on and sell ad placements via Google’s Privacy Sandbox for Android? Find out as Remerge’s CEO and Co-founder, Pan Katsukis, interviews Verve Group’s Head of…
- Building Your In-App Community - Amadeus Norén (Amity)
Amadeus Norén is the Director of Product Marketing at Amity. Amity’s platform provides customizable SDKs for every social feature imaginable so that app-based businesses can launch, grow, and monetize their in-app social community. In this…