App marketing with data-based storytelling - Drew Hampton (Varo Bank)

Questions Drew answered in this episode: How do you go about data analysis and storytelling? Are there data points or topics you like to dig into that are often overlooked? Sometimes the results of internal models don’t match. What do you do when there are inconsistencies? What advice would you give to new managers? Timestamp: 1:30 Drew’s background 4:57 What is Varo Bank? 7:00 Pivot tables for storytelling 8:28 How to present your story 12:30 Choosing the right segments to focus on 18:12 When data is inconsistent 22:16 Drew’s approach to leadership Quotes: (14:33-14:44) “The value of retrospectives is you run a whole campaign and then you break apart everything to find out what the clear wins are.” (22:22-22:26) “Leadership is a privilege – not a right. Employees are your greatest resource.” Mentioned in this episode: Drew Hampton’s LinkedIn Varo Bank

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