You Don’t Have a Customer: Zac Stucki on the ‘Wallet on Legs’ Mistake Killing Growth
Zac Stucki, founder of IgnitionPoint Strategies, joins this episode of YES, BRAND to discuss a fundamental flaw in how businesses view their customers, which he terms the 'wallet on legs' mistake. He presents a three-part customer ecosystem: the payer, the decider, and the user…