YES, BRAND with Hersh Rephun
Business & Finance
About
YES, BRAND is a live - and lively - conversation about what happens right before an idea starts to spread. Not after it’s built. Not once it’s polished. Right at the point where it’s still being understood, misread, or shaped in real time. Each episode engages with founders, operators, creatives, and public thinkers who are actively putting something into motion — and looks at how it’s actually landing. Because the difference between traction and friction usually isn’t the idea. It’s what people think it is. Hosted by Hersh Rephun, Chief Coherence Officer, working at the point where perception gets set.
Episodes
- You Don’t Have a Customer: Zac Stucki on the ‘Wallet on Legs’ Mistake Killing Growth
Zac Stucki, founder of IgnitionPoint Strategies, joins this episode of YES, BRAND to discuss a fundamental flaw in how businesses view their customers, which he terms the 'wallet on legs' mistake. He presents a three-part customer ecosyste…
- Stop Wearing Every Hat: Kirsten Graham on VAs, Visibility, and Actually Making Money
Kirsten Graham, a business strategist, joins Hersh Rephun on YES, BRAND to discuss how entrepreneurs can achieve growth without burnout. She shares insights on leveraging virtual assistants, strategic marketing, and addressing mindset bloc…
- Christian Hansen: Why People Don’t Choose You (And How to Change That)
In this episode, Christian Hansen and Hersh Rephun discuss why people don't get chosen and how to change that. They explore the role of perception, language, and relatability in influence, and how to reframe conversations to resonate with…
- Lori Asbury: Why Most Businesses Don’t Need a CMO… They Need This Instead
Lori Asbury, founder of CMO Co, joins Hersh Rephun on YES, BRAND to discuss building a marketing agency and the fractional CMO model. They explore her transition from corporate leadership to entrepreneurship and how CMO Co provides high-le…
- Aaron Ryan on Writing 40 Books, Sci-Fi Storytelling, and Why Creativity Beats Validation
Aaron Ryan, an author, joins Hersh Rephun on YES, BRAND to discuss his prolific career, storytelling, and creative process. He shares insights on developing ideas, balancing imagination with human truth, and the connection between faith an…
- From Military Orders to Personal Freedom: Rewriting the Rules of Work with Rob Harrison
Rob Harrison, a British military veteran and sales entrepreneur, discusses his transition from military service to building a new life and career. He shares insights on overcoming challenges of reintegration into civilian life and finding…
- The Story Oracle: Amanda Johnson's Turning Pain Into Power Through Narrative
In this episode, Hersh Rephun and Amanda Johnson, also known as the "Story Oracle," discuss the transformative power of storytelling in personal branding, healing, and human connection. They explore how people can reclaim hidden parts of t…
- Don’t Burn It Down: Anna VanAgtmael and How to Pivot Without Losing Everything
On this episode of YES, BRAND, Hersh Rephun interviews Anna VanAgtmael, founder of Wandering Roots. They discuss how Anna transitioned from a career in molecular diagnostics to building a successful adventure retreat company for women.
- Smart Founders Still Get Stuck. Vladimir Baronov Tells Us Why
Vladimir Baronov, an executive coach and founder, joins Hersh Rephun on YES, BRAND to discuss why founders face challenges. He shares insights on overcoming hurdles in business and technical strategy, execution, and decision-making.
- Outthink, Don’t Outspend: The Brand Shift Code with Ron Netanel
Ron Netanel and Hersh Rephun discuss the Brand Shift Code, focusing on transitioning from small business tactics to big brand strategies. They explore differentiating branding, marketing, and advertising, brand humanization, and achieving…
- Your Business Isn’t Broken. Your Processes Are: Errol Allen
Errol Allen, a process and systems expert, is featured on YES, BRAND with Hersh Rephun. They discuss how businesses often have broken processes rather than being broken themselves, and the importance of clarity and structure. Allen shares…
- People Power Over Position Power with Leanne Hobson
In this episode of YES, BRAND, Leanne Hobson joins Hersh Rephun to discuss the difference between "position power" and "people power," and how relationship building contributes to a lasting brand. They also cover networking, turning expert…
- Sisters in Business: The Story of AC Creative Collective
Amoura and Avery Carter, founders of AC Creative Collective, are featured in this episode. They discuss their journey of building a business and brand together, emphasizing the roles of strategy, creative execution, and community.
- Not Just Dogs, But Defenders: Graham Bloem on Elite Protection Training, Trust, and the Perfect Match
Graham Bloem, founder of Specialty Dog Training, discusses elite protection dog training, focusing on trust and matching dogs to families. He explains the process of training dogs to be protection partners and offers insights into building…
- From Hurricane Katrina to 1M Guests a Year: Ron Ladner and The Shaggy’s Story
Ron Ladner, founder of Shaggy's, discusses building his restaurant business after Hurricane Katrina. He explains how his focus on community and making people feel valued led to the company's growth to five locations and over one million gu…
- From Crisis to Calling: Dawn Norby is Building Purpose Through Budding Botanicals
Dawn Norby discusses her journey from personal crises to founding Budding Botanicals. She shares how her son's health battles and her own fight with cancer inspired her to create a natural wellness brand focused on relief, education, and p…
- Christian Ray Flores: The Xponential Life Well Lived
Christian Ray Flores has lived many lives, from refugee and pop superstar to high-performance coach, entrepreneur, and media founder. He shares how resilience, purpose, and disciplined habits shaped his path.
- Burnout to Bold: Nadja Fromm on Ditching the 9-to-5 and Building a Freedom Business
Nadja Fromm, a Corporate Breakup Coach and Startup Strategist, joins Hersh Rephun on the YES, BRAND Podcast. They discuss leaving a 9-to-5 job to build a business that aligns with personal values and lifestyle.
- Curtis McCullom: Reprogram the Blind Spots. Reclaim the Power.
In this episode of the YES, BRAND Podcast, Hersh Rephun sits down with Curtis McCullom, a mindset strategist. They discuss identifying and reprogramming subconscious patterns that may be limiting income, confidence, and impact.
- Eric Malka's Journey: From Idea to Exit in Luxury Branding
In this episode, Eric Malka shares his experiences in luxury brand building, including scaling, acquisition, and brand stewardship. He discusses his work with The Art of Shaving and Strategic Brand Investments.
- Deep Curiosity and Expanding Hearts: Conversations with T Keaton-Woods
On the YES, BRAND podcast, Hersh Rephun speaks with T Keaton-Woods about her work as a "soul personal trainer" for artists, creatives, and entrepreneurs. They discuss refining one's core programming, the role of artists, and the power of s…
- Mastering Sales with Soul: Dr. Nancy Zare
In this episode, Dr. Nancy Zare and Hersh Rephun discuss how to master sales by focusing on connection, trust, and alignment. They explore an approach to sales that allows leaders to attract new business without feeling "sales-y."
- The Comeback Coach: Empowering Women Over 40 with Rachel Gaddis
Rachel Gaddis, "The Comeback Coach," shares her journey of career reinvention in her 50s after an ADHD diagnosis and breast cancer, now helping women over 40 navigate similar changes. She discusses the process of navigating reinvention and…
- The Power of Emotional Branding with Gabriel De La Rosa
Gabriel de la Rosa, a principal at Intelligent Relations, discusses emotional branding and communication. He shares insights on combining rational, emotional, and aesthetic elements in branding and the importance of personal branding for c…
- Let Me Introduce You to Superconnector Mike Adams of Introstars!
This episode features Hersh Rephun's conversation with Mike Adams, a serial networker and introducer. Mike Adams discusses Introstars, a platform designed to track and reward high-value, in-person introductions. Learn about Introstars' fea…
- Framing Life in its Best Light with Director/Photographer Stewart Cohen
Stewart Cohen, a director and photographer, is featured. He discusses his work with SC Pictures and his media licensing ventures, including SuperStock and its recent acquisitions of All Canada Photos, Classic Stock, View Pictures, and Dani…
- Sales Insights with Simon Stillwell: Humility, Humor and Confidence
Simon Stillwell, an executive leader and board member, specializes in sales strategy, management, and international business expansion. He discusses his experience guiding organizations through acquisitions and unifying diverse teams.
- Morgan DeNicola: On Trust, Diplomacy, and Global Change
Morgan DeNicola, Executive Director of the DeNicola Family Foundation, discusses her work in global change and diplomacy. She leads congressional delegations and launched the Cosmo Cares Mobile Healthcare Van.
- The Essence of Experience: James Corwin's Artistic Journey
James Corwin, a wildlife artist and gallery owner, shares his experiences in building a successful art brand through innovative online marketing. He discusses his creative passion for painting wildlife and the entrepreneurial journey of gr…
- Raising a Glass to Change: The Mission of Avallen Solutions with Tim Etherington-Judge
Tim Etherington-Judge, co-founder of Avallen and Healthy Hospo, discusses his work in environmental protection and hospitality worker well-being. He shares insights on sustainability and self-care, drawing from his experiences including a…
- Breast Cancer Awareness Month: Jenn Greenhut's Story of Survival and Self-Discovery
Jenn Greenhut, a stage IV breast cancer survivor, discusses her journey of survival and self-discovery. She shares her "Pinch Me" method, which reframes challenges as opportunities for growth.
- Taming Your Money Monster with Doug Lynam
Doug Lynam, author of "Taming Your Money Monster: Nine Paths To Money Mastery With The Enneagram," shares his journey from a Marine to a Benedictine monk and then to a financial expert. He discusses aligning money with values and purpose,…
- In Tune with Life: Greg Kuehn on Music, Legacy, and Creativity
Greg Kuehn joins Hersh Rephun to discuss his extensive career in music, including scoring for film and television, and his work producing albums for various artists. He shares insights into his creative process and experiences in the music…
- Building Bridges: Dr. Lola Adeyemo on Community and Inclusion
Dr. Lola Adeyemo, CEO of EQImindset, joins Hersh Rephun to discuss community and inclusion. She shares her expertise in transforming organizations through strategic ERG implementation and inclusive leadership development.
- Bill Protzmann is Changing Lives - with Musimorphic
Bill Protzmann, founder of Music Care Inc., discusses his work with Musimorphic, which focuses on using music for self-care and enhancing mental, emotional, physical, and spiritual well-being. He has over 30 years of experience teaching va…
- Lindsay Tjepkema: The Most Human Brands Win
Lindsay Tjepkema, a three-time founder and B2B marketing leader, is featured. She founded Casted, a podcast and video marketing platform for B2B brands, and now leads Human Brands Win, assisting founders in building authentic brands.
- Building a Legacy: Linda Rawson's Impact on Women-Owned Businesses
Linda Rawson, a technology entrepreneur and author, shares her journey in technology and business. She discusses securing federal government contracts and her passion for empowering women entrepreneurs.
- Manifesting Meaning: Steve Biegel on Getting Brands to Think, Say, and Do
Steve Biegel discusses brand-consumer relationships and conscious-driven marketing, drawing on his advertising experience. He also shares insights on building brands in a value-driven world.
- Business Insights with Abhishek Singh: A Journey through Crypto and AI
This episode features Abhishek Singh, who shares his journey through various business ventures, highlighting his experiences in the crypto and AI sectors. He discusses the creation and growth of platforms such as AcknoLedger, Voice of Cryp…
- Navigating Modern Marketing with Arias WebsterBerry
Arias WebsterBerry discusses modern marketing, automation, and growing online presence. He shares his experience as a digital marketing strategist and author of Content Cannon.
- Tales from the HR Vault: Daniel Friker Unplugged
Daniel Friker, an accomplished executive, discusses his experience in driving transformational leadership and strategic growth across multiple industries. He highlights his achievements in increasing market share and revenue, as well as im…
- Mark Rampolla is Still (Coco)Nuts: Igniting Categories and Reclaiming Brands
Mark Rampolla, founder of ZICO Coconut Water, discusses his entrepreneurial journey including the creation, sale to Coca-Cola, and repurchase of ZICO. He also touches on his investment work in the plant-based food movement and consumer goo…
- Empowering Through Alignment: Marla Ballard's Journey with YU2SHINE
Marla Ballard, CEO of YU2SHINE and Unconquerable mE Program Director, discusses her 30 years of business and leadership experience, highlighting her dedication to empowering individuals to achieve their highest potential through quantum pe…
- From Bicycle Tours to Keynote Stages: Unveiling Strategic Pete
Peter Murphy Lewis, founder of StrategicPete.com, is a fractional Chief Marketing Officer. He specializes in translating complex marketing data into clear, actionable strategies, driving revenue and growth across diverse sectors.
- Fairy Dust and Future-Proofing with Toni McLelland
Toni McLelland, an RSA Fellow and founder of The Compassionate Organisation Framework, shares insights on future-proofing businesses. She navigates C Suite and board members through business challenges and change management, focusing on su…
- From Archetypes to Outlaws: Amy Zander's Branding Journey
Amy Zander, founder of Zeedia Media, shares her experience in branding. She discusses the importance of brand archetypes and creating a powerful yet simple brand with a single emotional connection.
- From Corporate-to-Creative: Renée Besson Voices Her Preference
Renée Besson shares her journey of transitioning from a corporate accounting career to entrepreneurship and then to a voice-over actor, working with brands such as Crisco and Greenpeace.
- Marketing Marvel: Jake Setterlun's Bumpy Road of Growth and Innovation
Jake Setterlun, a 28-year-old entrepreneur, started his business journey at 19. He has experienced both successes and setbacks, including scaling to million-dollar months, losing it all, and rebuilding. His businesses have been featured in…
- "Entrepreneurial Insights: Changing Music Education with Patrick Boylan
Patrick Boylan, co-founder of MuseFlow, discusses the company's music education platform. MuseFlow focuses on sight reading to help students learn music efficiently and enjoyably. Boylan shares insights on EdTech and learning.
- Revolutionizing Finance: Robert Roose on Blockchain and Global Opportunities
Robert Roose, a crypto early adopter, discusses his mission to democratize finance through blockchain. He is developing a protocol to overcome blockchain incompatibilities and facilitate Web3 adoption, enabling any-to-any token transaction…