Data-Driven Stories: Unlocking Value Through Storytelling

Data-Driven Stories: Unlocking Value Through Marketing and Storytelling - Thought Leadership Welcome to ValuationPodcast.com, a podcast and video series about all things related to business and valuation. My name is Melissa Gragg, and I'm on a Financial Mediator and Business Valuation Expert located in st. louis. Today, I'm speaking with Austin LaRoche, located in Los Angeles, California. Austin is the CEO of Global full-service marketing agency ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework for B2B growth. Today's episode is all about content creation, thought leadership, marketing niches, and data storytelling. Topics addressed: Purpose of Content Authority & Thought Leadership Marketing towards a Need Marketing to a Demographic Build Communities Specific questions asked: Historically, how have people perceived numbers and data in a business setting? What are effective methods for communicating complex calculations? How does data storytelling enhance a company’s perceived value? What tools do you recommend for building effective data stories? Connect with Austin: www.atakinteractive.com www.linkedin.com/in/austinlaroche/ www.youtube.com/@UCApP-PQ_tLkS6-76-xgwQIg Melissa Gragg CVA, MAFF, CDFA Expert testimony for financial and valuation issues Bridge Valuation Partners, LLC melissa@bridgevaluation.com http://www.BridgeValuation.com http://www.ValuationPodcast.com http://www.MediatorPodcast.com https://www.valuationmediation.com https://www.thedivorceallies.com/ Cell: (314) 541-8163 valuation,business valuation,business evaluation,business valuation expert,business evaluation expert,b2b marketing,b2b marketing strategy,marketing analytics expert,business thought leadership,valuation thought leadership,marketing firm los angeles,marketing firm la,los angeles marketing firm,business valuation missouri,business evaluation st louis,data storytelling,online marketing firm,online business valuation,online business valuator Support the show

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