Use Trends To Give Your Business a Personality & Stand Out

In this episode of To The Point Home Services Podcast , we sit down with Derek Cormier , owner of Climate Experts in Melbourne, Florida, to unpack how contractors can use social media to grow their business, recruit talent, and showcase company culture. Derek shares his unique journey from police officer to contractor , how he built a thriving HVAC, plumbing, and electrical company, and why leaning into humor and personality on platforms like TikTok and Instagram has been a game changer. We cover: Why brand awareness over chasing leads on social media How Derek’s team cut recruiting costs by 60% thanks to TikTok The role of entertainment vs. education in creating engaging content Tips for smaller contractors who don’t feel “funny” or “creative” enough. The importance of authenticity over polished production Getting your employees involved (and why you should embarrass yourself first!) Whether you’re just starting out or looking to refine your marketing, Derek’s strategies prove you don’t need a Hollywood production budget to crush it on social. ⏱️ Timecodes 00:00 – Intro & Pantheon shoutouts 01:45 – Meet Derek Cormier (Climate Experts, Melbourne, FL) 05:00 – From police officer to contractor 10:00 – The Gary Vee inspiration to post every day 18:00 – Adding service lines the smart way 24:00 – Why social media is the new TV 28:00 – Long-term brand awareness - chasing KPIs 34:00 – In-house vs. outsourced marketing 37:00 – Practical tips for contractors starting out 42:00 – Employee participation & culture videos 46:00 – Derek’s favorite viral-style campaigns 52:00 – Wrapping up: authenticity & consistency 🔗 Resources & Links Learn more about Climate Experts: https://www.climateexpertsac.com/ Follow Climate Experts on TikTok & Instagram for inspiration Connect with To The Point Home Services Podcast Thank you to our Sponsors! Rilla: https://www.rilla.com/tothepoint Chiirp: https://chiirp.com/ Contractor Commerce: https://www.contractorcommerce.com/ryno/ Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint Avoca.ai : https://avoca.ai/r/tothepoint 👍 If you enjoyed this episode, don’t forget to subscribe , comment , and share with a fellow contractor who could use some fresh marketing ideas! #HVAC #HomeServices #SocialMediaMarketing

Listen