Turning Pain & Addiction Into a $17M Multi-Trade Growth Engine

Thank you to our Sponsors! Basic Capital: https://basiccapital.com/tothepoint Chiirp: https://chiirp.com/ Contractor Commerce: https://www.contractorcommerce.com/ryno/ Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint Avoca.ai: https://avoca.ai/r/tothepoint In this powerful and deeply honest episode of To The Point Home Services , we sit down with Will Staton , owner of Staton Heating, Cooling & Plumbing , to unpack his journey from personal loss and addiction to building a $17M+ residential home services company with sights set on $23–$24M. Will shares the real story behind cutting new construction, jumping headfirst into service, adding HVAC without experience, and learning business fundamentals the hard way. This episode goes far beyond tactics, it’s about ownership, leadership, perspective, and resilience . If you’re a trades business owner, second-generation operator, or anyone navigating growth through chaos, this episode will hit home. 🔑 Key Topics & Takeaways Growing up in a second-generation trades business Losing a parent young and how it shaped leadership and work ethic Addiction, recovery, and extreme ownership Cutting new construction and transitioning to service Adding HVAC and surviving early operational disasters ServiceTitan lessons, pricing mistakes, and KPI reality checks Why leadership buy-in matters more than tactics Hiring for standards, accountability, and culture Rebuilding operations the right way What Will would do differently—and what he wouldn’t change ⏱️ Episode Timecodes 00:00 – New year mindset & intro 01:30 – Who is Will Staton & overview of the business 04:10 – Getting into the trades & second-generation roots 08:55 – Losing his mother at 13 and early life impact 11:55 – Addiction, recovery, and rebuilding identity 15:20 – Lessons from addiction that translate to business 19:00 – Extreme ownership & leadership perspective 25:00 – Leaving new construction behind 26:30 – Adding HVAC during COVID 28:30 – ServiceTitan, marketing mistakes & cash flow pain 31:15 – Why HVAC almost broke the business 34:10 – Leadership failures & rebuilding the team 36:50 – Hiring differently & resetting expectations 38:30 – KPIs, pricing, accountability & culture 40:00 – What it really takes to scale sustainably 🔗 Resources & Mentions Staton Heating, Cooling & Plumbing ServiceTitan - https://www.servicetitan.com/ EOS (Entrepreneurial Operating System) - https://www.eosworldwide.com/ Extreme Ownership – Jocko Willink Terry Nichols HVAC Training - https://www.praxiss10.com/ 📢 Call to Action If this episode brought value to you: 👍 Like this video 💬 Comment with your biggest takeaway 🔔 Subscribe for weekly conversations with real operators in the trades 🔁 Share this episode with another business owner who needs to hear it Your support helps us keep bringing real, unfiltered conversations to the home services industry.

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