From $600K to $10M in a Town of 10,000

Thank you to our Sponsors! Basic Capital: http://basiccapital.com/tothepoint Chiirp: https://chiirp.com/ Contractor Commerce: https://www.contractorcommerce.com/ryno/ Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint Avoca.ai: https://avoca.ai/r/tothepoint In this episode of To The Point , Chris sits down with Alyssa Rogers , Vice President of Rogers Heating & Cooling , to talk about explosive growth in a tiny market, navigating doubters, scaling to multiple locations, and the bold vision of building a $100M home services company out of South Boston, Virginia (population Alyssa shares how she and her husband Joey took the business from $600K to $10M , why they turned down a life-changing private equity offer, how they opened their second location, and the real sacrifices behind building a generational company including selling their dream home and living above their office. If you’ve ever questioned your market size, your potential, or whether big goals are possible for small-town companies… this episode will change your mindset. 🔑 Key Points Covered How Rogers Heating & Cooling scaled from $600K → $10M in a rural market The vision behind their $100M BHAG and what sparked it Why Alyssa and Joey walked away from a multi-million-dollar acquisition deal Their plan to expand into new markets across VA & NC How they turned a service technician into a branch manager Grassroots community strategies that drove growth before digital marketing The realities, sacrifices, and mindset of building a legacy business What it’s like running a company—and a marriage—as visionary & integrator ⏱️ Timecodes 00:00 – Intro & Chris roasting Chad 00:24 – Meet Alyssa: VP of Rogers Heating & Cooling 01:00 – How their story started and early challenges 03:00 – Grassroots marketing + building community equity 05:12 – Taking over a 1996 family business 06:12 – Revenue at takeover: $600K → scaling years 10:00 – When the vision changed 15:00 – Attending 10X GrowthCon & expanding their thinking 17:00 – The $100M goal revealed 20:00 – Turning down the private equity offer 24:00 – Sacrifices: selling the dream home + living above the office 32:00 – Regional expansion strategy & new markets 38:00 – Leadership development + grooming future branch managers 41:00 – Lessons from launching their 2nd location 45:00 – Community involvement & why consistency matters 50:00 – Alyssa’s mindset: stepping into who she’s becoming 55:00 – Final thoughts & motivation 🔗 Resources Mentioned Rogers Heating & Cooling Website: https://www.callrogers.com Podcast “Hello Hello”: Search on YouTube or your favorite podcast app 📢 Call to Action If you found value in this episode, hit that LIKE button , drop a comment , and subscribe for more real conversations with the leaders shaping home services. Share this episode with someone chasing big goals, they need to hear this one.

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