The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong
In episode 219, Desirée Adams addresses branding issues faced by wedding planners. She discusses how common mistakes in aesthetics and the use of terms like "luxury" can hinder planners from attracting their desired clientele, and offers alternative approaches.