The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
Business & Finance
About
With over 300k downloads and 150+ episodes as the host of Ask the Planner, Desirée Adams now brings you The Planner’s Edit —the essential podcast for wedding planners and event pros looking to elevate and scale their businesses. Each week, join Desirée and guest experts for candid conversations, actionable strategies, and behind-the-scenes insights into marketing, systems, client experience, and the realities of building a successful and profitable event business. Whether you’re a seasoned planner or just starting, you’ll find honest advice and inspiration to help you grow, elevate, and create lasting impact in the wedding industry. New episodes are released on Mondays. Explore past episodes, submit questions, or learn more at desireeadams.co. Follow along on Instagram @PlannersEdit.
Episodes
- 224 | Lead Magnets, Blogging, and Email Marketing for Planners
This episode of The Planner's Edit features Desirée Adams discussing the underutilized marketing channel of email for wedding planners. It covers strategies for building an email list that leads to bookings, including lead magnets and blog…
- 223 | Content Creation—Hiring, Repurposing, & Social Media Trends
This episode of The Planner's Edit focuses on strategic content creation for wedding planners. Host Desirée Adams addresses when to hire for content, effective repurposing strategies, and social media trends pertinent to high-end planners…
- 222 | The Myth of “Doing It All Yourself” (and the branding mistakes that come with it)
In this episode, Desirée Adams addresses the common misconception that doing everything yourself is a strength for wedding planners. She explains how this 'solopreneur trap' can lead to damaging branding mistakes and hinder business growth.
- 221 | Building and Using Standard Operating Procedures in Your Wedding Business
Episode 221 of The Planner's Edit discusses the importance of Standard Operating Procedures (SOPs) for wedding businesses. Host Desirée Adams covers how to build, implement, and utilize SOPs for training, delegation, and business scaling,…
- 220 | My 5 Favorites Systems & Tools for Wedding Inquiry Management
Desirée Adams discusses five systems and tools used at Verve Event Co. to manage wedding inquiries, detailing the process from the initial client form to the sales call.
- 219 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong
In episode 219, Desirée Adams addresses branding issues faced by wedding planners. She discusses how common mistakes in aesthetics and the use of terms like "luxury" can hinder planners from attracting their desired clientele, and offers a…
- 218 | The Hidden Costs of Rebranding Your Business (What Nobody Told Me Before I Did It)
Desirée Adams discusses the extensive time commitment and unexpected expenses involved in rebranding a wedding planning business, drawing from her personal experience over nearly a year.
- 217 | Wedding Branding: Words, Imagery, & Positioning for High-End Clients
In episode 217, Desirée Adams discusses the three key elements of high-end wedding branding: language, imagery, and market positioning. The episode is aimed at experienced professionals seeking to ensure their outward presentation matches…
- 216 | Post-Engagement Season Marketing for Wedding Planners
In episode 216, Desirée Adams discusses post-engagement season marketing strategies for wedding planners. The episode covers shifting from inspiration to education, discussing process effectively, and using content to build trust with coup…
- 215 | The Role of Short-Form Content in Your Wedding Planner Marketing Plan
In this episode, Desirée Adams explains how wedding planners can strategically use short-form content within a broader marketing plan to build trust, nurture relationships, and maintain visibility, rather than solely relying on trends. She…
- 214 | How to Market a Wedding Planning Business with Long-Form Content
Desirée Adams explains on The Planner's Edit how wedding planners can attract luxury clients by marketing with long-form content. She discusses how blogging, podcasting, and email build trust over time and help clients find planners throug…
- 213 | Subtle Marketing Signals That Attract the Right Clients
This episode of The Planner's Edit explores how subtle marketing signals, beyond overt posting, influence client attraction. Host Desirée Adams explains how elements like pricing, inquiry forms, and tone communicate leadership and position…
- 212 | The Hidden Risks of Destination Weddings (And How Planners Manage Them)
In this episode of The Planner's Edit, Desirée Adams details the hidden risks associated with destination weddings, beyond logistical complexities. She highlights how professional planners act as risk managers, ensuring emotional safety, p…
- 211 | Are You Keeping Yourself from Attracting Full-Service Clients?
Wedding planners often struggle to attract full-service clients due to a lack of clarity, not confidence. Desirée Adams explains how structure, positioning, and messaging can hinder or help in attracting the right clients, even when the sk…
- 210 | What No One Tells You About Becoming a Full-Service Planner
This episode of The Planner's Edit explores the realities of becoming a full-service wedding planner, detailing the changes in leadership, decision-making, and emotional responsibilities beyond just offering larger packages.
- 209 | How to Know If You’re Ready to Become a Full-Service Planner
Desirée Adams on The Planner's Edit explains how to determine readiness for full-service wedding planning. The episode emphasizes structure, positioning, and leadership, identifying signs like problem-solving beyond scope and feeling under…
- 208 | Investments in My Business I Made Early That Paid Off (and the Ones That Didn’t)
In this episode of The Planner's Edit, Desirée Adams reviews early business investments, highlighting those that accelerated her wedding planning business growth and sharing cautionary tales about others. She offers insights to help planne…
- 207 | Things I Wish I Had Done Sooner in My Planning Business
In episode 207 of The Planner's Edit, Desirée Adams shares decisions she regrets not making sooner in her wedding planning business, explaining how these foundational moves could have accelerated growth and saved time, energy, and stress.
- 206 | If I Were Starting My Planning Business in 2026, Here’s Exactly What I’d Do
In episode 206, Desirée Adams shares her strategic plan for launching a wedding planning business in 2026. She covers essential steps such as creating a business plan, finding mentors, building community, and implementing systems for smoot…
- 205 | Outdated Wedding Trends that Need to Die in 2026
In episode 205 of The Planner's Edit, Desirée Adams identifies outdated wedding trends and discusses how planners can guide clients toward more personal and intentional choices. The episode covers strategies for redirecting clients from tr…
- 204 | Beyond the Wedding World: Where to Find Fresh Inspiration for 2026 and Beyond
Desirée Adams discusses how external fields like architecture and interior design inspire future wedding trends. The episode covers translating cross-industry shifts for clients and designing resonant experiences, touching on originality,…
- 203 | The 2026 Wedding Trends Shaping the Future of Planning and Design
Desirée Adams rebrands Ask the Planner to The Planner's Edit and explores 2026 wedding trends such as personalized guest experiences, multi-day celebrations, and mindful design. Adams predicts chartreuse as the Color of the Year 2026.
- 202 | The Best Time and Money-Saving Tools for Wedding Planners and Couples
In this episode of The Planner's Edit, Desirée Adams discusses the tools and technology that support her wedding planning business. She shares insights on platforms and systems for efficient planning and enhancing the client experience, of…
- 201 | Wedding Timeline Tips to Plan a Seamless Day (With Real Examples)
Episode 201 of The Planner's Edit focuses on creating effective wedding day timelines. Desirée Adams explains how a well-crafted schedule can prevent chaos and lead to a smoother celebration, offering real-world examples and advice for cus…
- 200 | Don’t Overlook These 5 Mistakes When Booking Your Wedding Venue
Desirée Adams discusses five frequent errors couples make when selecting a wedding venue. She explains how these mistakes can lead to stress and budget problems, and offers guidance on how to book a venue confidently. The episode is part o…
- 199 | A Guide to Wedding PR and Building Visibility for Your Brand with Harmony Walton
This episode features Harmony Walton, founder of The Bridal Bar, discussing public relations and brand visibility in the wedding industry. It covers strategies for wedding professionals seeking media features and brand growth.
- 198 | Designing Colorful Weddings Full of Personality and Bold Design with Jove Meyer
In episode 198, host Desirée Adams talks with wedding designer Jove Meyer about using bold, joyful color and personality in wedding design. They discuss embracing color intentionally and creating authentic celebrations.
- 197 | Your Ultimate Wedding Flower Guide: How to Choose Your Wedding Flowers with Confidence
Episode 197 revisits how to choose wedding flowers. It offers tips on selecting a floral style, balancing budget and beauty, and creating personal touches to ensure a cohesive and stunning floral design.
- 196 | Wedding Planner Fees: What’s the Difference Between Percentage Pricing and Flat Fee Models?
Episode 196 of The Planner's Edit discusses wedding planner fees, comparing percentage-based and flat-fee pricing structures. The episode explains the meaning of each model, their ideal applications, and factors for choosing the right pric…
- 195 | What’s In, What’s Out: 2025 Wedding Trends From Both Sides of the Atlantic with Rachel Urban
Desirée Adams and Rachel Urban discuss 2025 wedding trends from both European and US perspectives. Topics include differentiating planners and designers, distinguishing luxury and ultra-luxury weddings, and adapting to economic influences…
- 194 | 5 Overlooked Wedding Essentials Every Couple Forgets To Plan For
Desirée Adams discusses five wedding day essentials that couples often overlook, such as cash tips for vendors, extra money for welcome bag deliveries, and unbudgeted travel costs. These details can surprise couples, and this episode aims…
- 193 | Lovely by Design: The New Rules of Wedding Dress Shopping with Erica Smith
In episode 193 of The Planner's Edit, host Desirée Adams and Erica Smith of Lovely Bride NYC discuss the modern wedding dress shopping experience. They cover important aspects such as timelines, fittings, budgets, and managing expectations.
- 192 | Marriage Licenses, Name Changes, and Wedding Paperwork: What You Need to Know
This episode of The Planner's Edit covers crucial post-wedding paperwork, such as obtaining a marriage license, navigating name changes, updating accounts, and securing insurance for rings and the event. It serves as a checklist for couple…
- 191 | The State of Weddings in 2025 with Brittny Drye: Inclusivity, Trends, and Gen Z
In episode 191, Brittny Drye of Love Inc. joins Desirée Adams to discuss wedding inclusivity beyond language, focusing on representation and respect. The conversation covers practical tips for inclusive celebrations, Gen Z's influence on w…
- 190 | Wedding Planner vs. Venue Coordinator: What’s the Real Difference?
Episode 190 of The Planner's Edit discusses the difference between a wedding planner and a venue coordinator. This distinction is often a source of confusion for couples planning their wedding.
- 189 | The Ultimate Guide to Wedding and Jewelry Insurance: Protect Your Big Day
This episode of The Planner's Edit features Dustin Lemick from BriteCo discussing wedding and event insurance. The conversation covers how insurance protects against unexpected issues, providing peace of mind for planners and safeguarding…
- 188 | What’s Trending: Engagement Ring & Wedding Band Styles for 2025
Episode 188 of The Planner's Edit discusses evolving styles in engagement rings and wedding bands for 2025. The episode emphasizes that rings should reflect the uniqueness of a relationship, considering both their sparkle and the sentiment…
- 187 | 9 Hidden Red Flags to Avoid When Choosing Your Wedding Venue
Episode 187 discusses nine hidden red flags to avoid when selecting a wedding venue. It covers potential problems such as hidden fees, slow communication, and unclear contracts, aiming to help couples find a venue that simplifies, rather t…
- 186 | Planning a Destination Wedding? Here's What You Need to Know
Episode 186 of The Planner's Edit discusses the complexities of planning a destination wedding, covering travel logistics, guest comfort, and legal requirements for celebrations in locations like the Amalfi Coast, Caribbean, or French coun…
- 185 | Cocktail-style Receptions: What You Need to Know Before Skipping the Sit-down Dinner
This episode discusses cocktail-style wedding receptions, outlining their chic and modern appeal. It covers essential planning considerations, including guest comfort and food service logistics, to help determine if this format suits a wed…
- 184 | What is This Feeling? Steal These Genius Tips from Broadway's Biggest Hits
Episode 184 compares wedding planning to Broadway shows, highlighting the extensive preparation, team coordination, and management of moving parts required for a flawless execution. It draws parallels between theatrical productions and the…
- 183 | Your Ultimate Guide to Choosing Your Wedding Flowers
This episode of The Planner's Edit focuses on selecting wedding flowers. It covers must-have arrangements and offers expert advice for maximizing floral budgets, aiming to help couples navigate the floral design process.
- 182 | Stamp, Seal, Deliver: The Surprising Wedding Invitation Details Most Couples Overlook with Cotton & Bow
This episode discusses the significance of wedding invitations, offering guidance on navigating postal challenges, postage requirements, and selecting the right mailing methods. It also touches on international mailing, creative design ele…
- 181 | Super Bowl Strategies for Wedding Planning Success: Building a Winning Team for the Big Day
Episode 181 draws parallels between Super Bowl strategies and wedding planning, emphasizing the importance of preparation, teamwork, and adaptability for a successful event. It offers insights for wedding professionals and couples alike.
- 180 | The Art of Writing Meaningful Wedding Vows and Speeches - Do’s and Dont’s from a Professional Speechwriter with Brian Franklin
This episode features speechwriter Brian Franklin discussing the creation and delivery of wedding vows and speeches. Topics include common mistakes, the importance of conciseness, emotional impact, guidelines for reception speeches, and pr…
- 179 | Don’t Book the Wrong Wedding Venue! 5 Mistakes Couples Always Make
Episode 179 of The Planner's Edit discusses five common mistakes couples make when selecting a wedding venue. It covers the importance of consulting VIPs, understanding seasonal impacts, hiring a planner, defining the wedding vision, and c…
- 178 | Should I Get a Prenup? Everything You Didn’t Know You Needed To Ask with Julia Rodgers of Hello Prenup
This episode of The Planner's Edit discusses prenuptial agreements with Julia Rodgers of Hello Prenup, covering their importance, common misconceptions, legal aspects, and the role of communication in the process.
- 177 | Why Rebranding Was the Best Decision for our Business (+ Tips for How to Prepare for a Rebrand)
In episode 177, Desirée Adams shares the reasons behind her business's recent rebrand, detailing the steps involved and lessons learned. The episode offers insights and preparation tips for rebranding, valuable for wedding planners, creati…
- 176 | 25 Years of Celebrity Weddings: The Secrets to Stunning Wedding Photography with Gigi de Manio
In episode 176, Gigi de Manio shares insights on wedding photography, including collaborating with planners, handling family dynamics, managing timelines, and the unique aspects of high-profile and celebrity events. The discussion also tou…
- 175 | You've Booked Your Vendors, Now What? A Step-by-Step Checklist For What's Next
Episode 175 of The Planner's Edit addresses the tasks following the booking of main wedding vendors. While it's a significant accomplishment, the episode emphasizes that numerous small details still require attention before the wedding day…