The FMCG Marketing Daily

The FMCG Marketing Daily — May 10, 2026

This episode of The FMCG Marketing Daily, hosted by Marco and Klara, offers an 8-minute briefing on the fast-moving consumer goods industry. It highlights the fact that Coca-Cola has never patented its "Merchandise 7X" formula, relying instead on trade secret protection for 137…

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