The FMCG Marketing Daily

About

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.

Episodes

• The FMCG Marketing Daily — May 11, 2026 2026-05-11

  This episode of The FMCG Marketing Daily discusses platforms, players, and profits driving fast-moving consumer goods. It also highlights Costco's marketing strategy regarding its rotisserie chicken pricing.

• The FMCG Marketing Daily — May 10, 2026 2026-05-10

  This episode of The FMCG Marketing Daily, hosted by Marco and Klara, offers an 8-minute briefing on the fast-moving consumer goods industry. It highlights the fact that Coca-Cola has never patented its "Merchandise 7X" formula, relying ins…

• The FMCG Marketing Daily — May 09, 2026 2026-05-09

  The FMCG Marketing Daily provides an 8-minute briefing on the fast-moving consumer goods industry. Today's episode includes a fact about Frito-Lay's chip bag design, which uses a specific air-to-product ratio for preservation and transport…

• The FMCG Marketing Daily — May 08, 2026 2026-05-08

  The FMCG Marketing Daily for May 08, 2026, hosted by Marco and Klara, covers platforms, players, and profits in the sector. The episode highlights Carmex's strategy of using mildly irritating ingredients to foster reapplication and build b…

• The FMCG Marketing Daily — May 07, 2026 2026-05-07

  The FMCG Marketing Daily for May 07, 2026, hosted by Marco and Klara, covers platforms, players, and profits in the FMCG sector. It highlights Lindt's successful trademark of its gold foil wrapping for chocolate bunnies.

• The FMCG Marketing Daily — May 06, 2026 2026-05-06

  This episode of The FMCG Marketing Daily covers platforms, players, and profits in the fast-moving consumer goods sector. It includes a historical marketing anecdote about Listerine, highlighting its transition from antiseptic to mouthwash…

• The FMCG Marketing Daily — May 05, 2026 2026-05-05

  The FMCG Marketing Daily's May 05, 2026 episode covers platforms, players, and profits in the sector. It includes a fun fact about Trader Joe's strategy of using small store sizes to limit SKUs, which increases sales per square foot.

• The FMCG Marketing Daily — May 04, 2026 2026-05-04

  The FMCG Marketing Daily covers platforms, players, and profits in the fast-moving consumer goods sector. A fun fact highlights how Coca-Cola uses data from Freestyle machines to inform new product development, such as the launch of Cherry…

• The FMCG Marketing Daily — May 03, 2026 2026-05-03

  The FMCG Marketing Daily covers platforms, players, and profits in the fast-moving consumer goods sector. This episode highlights Costco's rotisserie chicken, a loss leader designed to drive foot traffic and increase overall member spendin…

• The FMCG Marketing Daily — May 02, 2026 2026-05-02

  The FMCG Marketing Daily for May 02, 2026, hosted by Marco and Klara, provides an 8-minute briefing on the FMCG industry. It includes a fact about Costco's strategy of selling rotisserie chicken below cost to drive traffic, supported by th…

• The FMCG Marketing Daily — May 01, 2026 2026-05-01

  The FMCG Marketing Daily provides an 8-minute briefing on the fast-moving consumer goods industry, hosted by Marco and Klara. Today's episode includes a fun fact about Colgate's 1982 frozen dinner line, Colgate Kitchen Entrees, and its lin…

• The FMCG Marketing Daily — April 30, 2026 2026-04-30

  The FMCG Marketing Daily for April 30, 2026, hosted by Marco and Klara, covers platforms, players, and profits in the sector. It highlights Frito-Lay's innovative use of portable shelving systems in delivery trucks, creating a 'store-withi…

• The FMCG Marketing Daily — April 29, 2026 2026-04-29

  This episode of The FMCG Marketing Daily on April 29, 2026, provides an 8-minute briefing on the fast-moving consumer goods sector. It is hosted by Marco and Klara and includes a fun fact about Coca-Cola's iconic contour bottle design.

• The FMCG Marketing Daily — April 28, 2026 2026-04-28

  The FMCG Marketing Daily on April 28, 2026, provides an 8-minute briefing on the fast-moving consumer goods industry. Today's fun fact highlights Nestlé's KitKat success in Japan, with over 300 unique flavors driven by a linguistic connect…

• The FMCG Marketing Daily — April 27, 2026 2026-04-27

  The FMCG Marketing Daily for April 27, 2026, hosted by Marco and Klara, provides an 8-minute briefing on the fast-moving consumer goods industry. Today's episode includes a fact about Frito-Lay's independent contractor delivery system, kno…

• The FMCG Marketing Daily — April 26, 2026 2026-04-26

  The FMCG Marketing Daily's April 26, 2026 episode covers platforms, players, and profits in the fast-moving consumer goods sector. A fun fact reveals Frito-Lay's strategy of inconsistent seasoning on Doritos to enhance consumer engagement.

• The FMCG Marketing Daily — April 25, 2026 2026-04-25

  The FMCG Marketing Daily for April 25, 2026, hosted by Marco and Klara, provides an 8-minute briefing on the fast-moving consumer goods sector. A fun fact highlights Frito-Lay's research showing horizontal chip bag placement increased sale…

• The FMCG Marketing Daily — April 24, 2026 2026-04-24

  This episode of The FMCG Marketing Daily for April 24, 2026, features hosts Marco and Klara discussing the platforms, players, and profits in the fast-moving consumer goods sector. It includes a fun fact about the original anti-aphrodisiac…

• The FMCG Marketing Daily — April 23, 2026 2026-04-23

  The FMCG Marketing Daily on April 23, 2026, hosted by Marco and Klara, provides an 8-minute briefing on the fast-moving consumer goods sector. Today's episode includes a fact about Frito-Lay's intentional bag inflation to prevent breakage.

• The FMCG Marketing Daily — April 22, 2026 2026-04-22

  The FMCG Marketing Daily for April 22, 2026, covers platforms, players, and profits in the sector. It highlights Costco's loss leader strategy with its rotisserie chicken, which costs the company $40 million annually but maintains member t…

• The FMCG Marketing Daily — April 21, 2026 2026-04-21

  This episode of The FMCG Marketing Daily covers platforms, players, and profits in the fast-moving consumer goods sector. It includes a detailed look at Costco's long-standing $4.99 rotisserie chicken price and the company's vertical integ…

• The FMCG Marketing Daily — April 20, 2026 2026-04-20

  The FMCG Marketing Daily on April 20, 2026, provides an 8-minute briefing on the fast-moving consumer goods industry. It includes a fun fact about Costco's rotisserie chicken, which reportedly loses the company $40 million annually but dri…

• The FMCG Marketing Daily — April 19, 2026 2026-04-19

  This episode of The FMCG Marketing Daily on April 19, 2026, provides an 8-minute briefing on the fast-moving consumer goods industry. It includes a detailed look at Costco's loss leader strategy for its rotisserie chicken, which has remain…