Marketing And Why It Matters For Medical Affairs
In this podcast, lead by members of the MAPS Business Knowledge Domain, our experts will: Recognize marketing terminology and implications for Medical Affairs activities Identify the relevance of market analysis for business decision-making Define the importance of competitor analysis and forecasting in marketing and sales Recall the value of cross-functional perspectives in decision-making Outline the consequences of non-compliance in pharmaceutical activities Provide a perspective on how Medical Affairs can bring value to marketing and sales organizations