The "Elevate" by MAPS Podcast
Health, Fitness & Longevity
About
This is the "Elevate" podcast by the Medical Affairs Professional Society (MAPS). MAPS is the premier non-profit global Medical Affairs organization FOR Medical Affairs professionals BY Medical Affairs professionals across all different levels of experience/specialty. Together with over 15,000+ Medical Affairs members from 280+ companies globally, MAPS is transforming the Medical Affairs profession to increase its value to patients, HCPs, industry and society. JOIN THE MOVEMENT!
Episodes
- Leading in Times of Change: Part 3
In the final part of a 3-part series, MAPS Leadership and Management Domain experts conclude their discussion on understanding change. The episode explores the impact of change on teams and how leaders can guide them, aiming to help Medica…
- Lawsuits, Black Boxes & Hallucinations: Navigating the Complexity of Copyright & AI
Medical affairs teams are implementing AI tools to take advantage of the transformative efficiencies they bring, and successful AI adoption requires responsible AI governance, including managing copyright risk. In this podcast, Lauren Tull…
- Leading in Times of Change: Part 2
In Part 2 of this 3-part series, experts from the MAPS Leadership and Management Domain continue this discussion on understanding change. How does it impact our teams, and how can our leaders guide their teams through change? Through this…
- Turning Vision Into Value: Medical Affairs Impact in Practice
Building and demonstrating medical impact is becoming a central priority for organizations seeking to deliver meaningful outcomes for patients, healthcare systems, and society. But what does it take to design, implement, and sustain an eff…
- Reinventing MLR: What Happens When AI Joins the Review Room?
As Medical Affairs teams face rising content volumes, tighter timelines, and increasing complexity, many leaders are asking the same question: Can AI meaningfully improve the MLR review process—and if so, where do we start? In this practic…
- Meaningful DOL Partnerships to Counter Global Misinformation
Health misinformation is a critical threat to global public health. It erodes confidence in vaccines and medicines, fuels pandemic denialism, promotes unproven treatments, and undermines public health efforts. Medical Affairs sits at the c…
- The Value of Medical Affairs: A CEO's Perspective
On today's MAPS "Elevate" episode, we'll deep dive into how Medical Affairs professionals can strengthen their business knowledge, expand their influence across organizations, and position themselves for executive leadership. Through perso…
- From Content to Conversation: An External AI Use Case in Medical Affairs
Learning Objectives: After listening to this episode, the audience will be able to: Describe how a Medical Affairs organization prioritized and implemented AI use cases to address HCP needs through faster, more intuitive, conversational en…
- Building a Global Medical Information Network
How can Medical Affairs Professionals connect teams, harmonize processes, and enable consistent, high-quality scientific communications? In today's podcast episode, experts from our Medical Information FAWG explore what it really means to…
- The Role of Medical Affairs in Redefining Patient Engagement in Clinical Development
For years, patient involvement in drug development was limited to trial participation and post-approval education. But things are evolving. Patients today aren’t just participants—they actively co-build the healthcare ecosystem. In today's…
- Creating a culture of innovation: Episode 2
In the first episode of our series on innovation in Medical Affairs, we focused on the mindset that allows ideas to flourish and on why innovation matters at all. So where do we go from here... How do we move from ideas to implementation?…
- Creating A Culture Of Innovation: Episode 1
Medical Affairs is evolving faster than ever. It demands not only execution, but imagination. In fact, innovation in Medical Affairs isn't just needed. It's already happening, and we have the responsibility to guide it with intention. In t…
- Top 10 Publications of 2025
Join us for a fun look back at the top publications of 2025 — and info your publications team can use to find success beyond only impact factor and citations in 2026.
- Marketing And Why It Matters For Medical Affairs
In this podcast, lead by members of the MAPS Business Knowledge Domain, our experts will: Recognize marketing terminology and implications for Medical Affairs activities Identify the relevance of market analysis for business decision-makin…
- Navigating The Storm Episode 2: Building the Crisis Management Team (CMT)
This three-part podcast explores how Medical Affairs leaders can navigate and lead through disruption with clarity, structure, and resilience. We explore how to construct and lead an agile, cross-functional crisis team. From defining roles…
- Leading in Times of Change: Part 1
In Part 1 of this 3-part series, experts from the MAPS Leadership and Management Domain discuss understanding change. How does it impact our teams, and how can our leaders guide their teams through change? Through this episode, leaders and…
- Leadership: Tips on Leading an Intergenerational Med Affairs Workforce
As Medical Affairs leaders, we are tasked with optimizing MA operations and talent through an increasingly multi-generational workforce. Several authors have addressed this issue. This podcast will discuss some of the common issues we are…
- New Era of Leadership
In today’s rapidly evolving healthcare landscape, leadership in the pharmaceutical industry is entering a new era—one defined by innovation, agility, and purpose-driven impact. This transformation is especially visible in Medical Affairs,…
- Piloting GenAI in Medical Information: Lessons from the Front Lines
What does it actually look like to implement a GenAI solution in a Medical Information department? What are the risks? The benefits? And what should others learn from those who’ve already tested the waters? In today's "Elevate" episode, ou…
- Work Smarter, Publish Stronger: Data-Driven Targeting
You’re not alone if a strong publication didn’t land. More often than not, the problem isn’t the paper - it’s the data behind your target selection. In this episode, scientific communication expert Mike Cashman (Mavens) and data expert Mik…
- Navigating The Storm Episode 1: Crisis Management – A Process
This three-part podcast explores how Medical Affairs leaders can navigate and lead through disruption with clarity, structure, and resilience. This episode defines crisis management as a structured, cyclical process: preparedness, response…
- How to Navigate Privacy Regulations in Medical Affairs
The Learning Objectives for this podcast are to understand the scope and requirements of the main privacy laws and regulations, covering data types and processing activities including collection, usage, data retention, subjects’ rights and…
- Effective Risk Mitigation And Compliance At The Medical/Commercial Interface
This podcast looks at the identification and mitigation of risks in four examples of activities at the Medical/Commercial interface with the intent of strengthening your understanding of how to conduct these activities in a compliant manne…
- Scaling GenAI in Medical Affairs: From Pilot to Practice
From chatbots and content generation to insights mining and decision support, GenAI is moving from buzzword to backbone. In this "Elevate" episode, our hosts Jennifer Riggins & Steve Casey speak to a panel of experts on the frontlines of G…
- Mastering the Art of Storytelling in Scientific Communications
In this podcast episode, our experts dive into the importance of storytelling in scientific communication, emphasizing the need to balance creativity with accuracy and personalize content for different audiences.
- Cutting Edge Episode 1: "One Team, One Voice: The Impact of Centralized Medical Content Development
This podcast will provide an overview of results of a poster presented at MAPS Americas in 2025. The title of the poster was "One Team, One Voice: The Impact of Centralized Medical Content Development" and includes results from a survey th…
- The Tipping Point: When to Bring Medical Information Systems In-House
When is the right time to bring your medical information system in-house? What needs to happen once you get there? In this podcast, we dive into scPharmaceuticals’ experience and discuss the milestones that signal a shift. Hear about the c…
- The Role of AI in Academic Publishing
AI offers tremendous benefits but creates new challenges for licensing and research integrity that medical publishers must address. In this MAPS podcast episode, we will discuss the opportunities and challenges of AI in scientific publishi…
- Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance
Expedited publications are essential for rapidly disseminating research findings and accelerating drug approval processes, particularly during public health emergencies. This approach encompasses efficient manuscript development, expedited…
- Is Bluesky ahead? The past and future of Social Media for Medical Affairs
The Times Higher Education recently reported that Bluesky has overtaken X in hosting posts related to new academic research. And yet many Medical Affairs teams aren't equipped to maximize the potential of this emerging resources. Here we s…
- The Kardashian Effect: How Celebrity Culture Influences Research Trends
Believe it or not, the field of Kardashian studies can inform the ways Medical Affair professionals identify and understand influencers and influence in the space of science communications. Here we talk with Mike Taylor, Head of Data Insig…
- Optimize your Medical Education strategy: Insights from Wiley's 2024 HCPs' Information Seeking Behavior Study
In this podcast episode, we share insights from the Wiley annual healthcare professionals survey and interviews on the sources of information they seek and trust. You will learn about how their content needs and preference are evolving and…
- Artificial Intelligence (AI) Use Cases in Medical Information
AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. Most of you are probably experimenting with AI for personal use and may even be having success with the use of AI in your day-to-day work. Ho…
- How pre-launch scientific activities are associated with launch success
In this podcast, we explore how digitally active HCPs and emerging experts can amplify the impact of scientific data presented at congresses to drive successful drug launches. Industry experts from Pfizer and Veeva discuss strategies for e…
- Regional Considerations and Challenges in Integrated Evidence Generation Planning (IEGP)
Overcoming regional disparities to ensure successful IEGP development and implementation requires effective strategies for cross-functional collaboration across diverse regions and departments. In this podcast, experts explore the many cha…
- Top 10 Most "Interesting" Publications of 2024
This podcast speaks with experts from Altmetric to delve into different methods for extracting insights to comprehend the influence of a publication on key metrics such as citations, public engagement, social impact, and internal metrics.…
- Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk
This session takes a closer look at one of the key challenges associated with integrated evidence generation planning that was identified in our first installment. Experts share insights and practical advice on ways to identify and overcom…
- Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs
Recorded at the MAPS 2024 Annual Meeting in Puerto Rico following a workshop on modular content in which all of today’s speakers were faculty. Lead by the Digital FAWG’s Jennifer Riggins and Steve Casey, today’s panelists touch on the topi…
- Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams
As the sources of data and technologies needed to make sense of data expand, opportunities exist for further integrating Real-World Evidence (RWE) and Health Economics and Outcomes Research (HEOR) alongside traditional approaches when plan…
- What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients
Here we speak with Kate Davies, Nurse Educator at London South Bank University and expert in clinical endocrine research focusing on genetics in short stature, clinical trials, and differences in sex development. Throughout Kate's research…
- Maximizing the Impact of a Niche Publication
Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we’ll discuss the benefits of…
- Leadership to Drive Performance: Plus a Sneak Peek into the 2024 Medical Affairs Innovation Olympics!
When you think about innovation in Medical Affairs, perhaps the first things that come to mind are GenAI or maybe new approaches to KOL network mapping. But what about innovation in the ways we approach the profession itself? What about in…
- Practical Tips to Optimize the Impact of a Practice-Changing Publication
A PubMed search on the day this was written finds 36,735 new publications in the last 24 hours. Adding the word “oncology” narrows the number to 4,334. Substituting “lung cancer” for “oncology” results in 534 articles. How many of these do…
- Journal Selection: Looking Beyond Traditional Metrics
Is there a correlation between a higher journal impact factor and increased reach and engagement? The answer has always been, "Of course!" But now with companies driving their own engagement, and alternatives to the journals becoming more…
- Medical Congresses: Optimizing Your Most Strategic Investment
In this podcast, we discuss a data-driven approach for optimizing congress planning and execution. MAPS speaks with experts from United Therapeutics and Veeva for tips on finding the right events, effectively engaging the right experts, an…
- Why NOW is the Time to Measure Medical Impact
When Medical Affairs was a support function, it was enough to count the actions we performed to aid the missions of our collaborators in Commercial and R&D. Now that Medical is a strategic partner alongside these other functions, we must m…
- Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths
As Medical Affairs professionals, many of us have moved from first careers in academia or healthcare. What did your colleagues say when you told them you were transitioning to pharma? Did they say you were going to the "dark side"? In this…
- Modernizing Scientific Storytelling for Deeper Field Medical Engagement
Modern scientific storytelling is about more than data dissemination — it's about creating meaning for the audience, and as such (as any good bard on the stool of a Medieval tavern knows) it requires truly understanding the audience's moti…
- A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders
We know the expectations of our job and we likely know the purpose of our organization. But what is the purpose of your role? What is the golden thread that guides your work? Does it connect to your personal purpose, your organization's pu…
- Emerging trends in Continuing Medical Education (CME)
Continuing Medical Education (CME) is transitioning from in-person, day-long seminars to bite-sized, virtual, learn-at-your-own pace courses. Here we talk with experts from Wiley and the world of consulting about new directions in CME — an…