What $24 Billion in Prime Day Spending Tells Us About H2
Prime Day gave us more than just deals — it delivered critical clues about what consumers want now, and what they’ll expect this holiday season. In this episode of Retail Remix , Vivek Pandya, Director at Adobe Digital Insights, joins host Nicole Silberstein to unpack the numbers behind this year’s record-breaking Prime Day performance — and what they signal about consumer behavior heading into the back half of the year. You’ll Learn: How essential goods drove surprise growth during Prime Day and whether those same patterns will repeat during the back-to-school and holiday periods; Why affiliate traffic is outperforming paid search; What the data says about shopper price sensitivity and demand headed into holiday; and The ways in which generative AI is already impacting how — and where — consumers shop. RELATED LINKS Check out Adobe’s latest retail insights Related Reading: Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer Mindset Explore more consumer behavior coverage from Retail TouchPoints Catch up on all episodes of Retail Remix