Ep 320 Turning Chaos into Systems: The 90-Day Growth Framework That Scales Any Business with Kathie Feng

Turning Chaos into Systems: The 90-Day Growth Framework That Scales Any Business with Kathie Feng Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ What does it actually take to build a marketing system that drives predictable, sustainable revenue? In this episode of The Profit Answer Man, Rocky Lalvani sits down with Kathie Feng, founder of Signal Growth and fractional CMO with over 13 years of experience leading growth for Fortune 500 brands including Constellation Brands (Corona and Modelo), Pave (an a16z-backed fintech unicorn), Discover, Capital One, and Shiseido. Kathie breaks down the frameworks, strategies, and hard truths that separate businesses that scale from businesses that stall. In This Episode: Why most small business owners jump to paid advertising before answering the most important question about their product and audience What the "winning triangle" of product fit, market fit, and pricing fit really means and how to use it before spending a single dollar on ads How to build a customer feedback loop that validates your assumptions and identifies your true target audience Why Meta and Google campaigns fail for so many entrepreneurs and what the real problem usually is How to structure a test and learn strategy that gives your campaigns the best possible chance of working Why the first two seconds of a Meta ad are the most critical and how creative structure directly impacts algorithm performance How to evaluate a marketing agency before you hire one and what questions to ask to separate a polished pitch from proven results What benchmarks and KPIs you should be holding your agency accountable to from day one The difference between closing high ticket offers of $7,000 and above versus lower ticket offers under $2,000 and why the sales process should look completely different How the consumer decision journey has shifted away from a linear funnel and what that means for how you show up across channels What AI is doing to the content landscape and how founders can use it as a growth tool without losing the authenticity that builds trust What a 90 to 120 day revenue framework actually looks like and what milestones you should expect within that window Key Takeaways: Start with the winning triangle before you advertise. Build a customer feedback loop early. Your Meta and Google campaigns need a structured test and learn approach. The first two seconds of your ad determine everything on Meta. Hold your agency to real benchmarks from day one. Run a pilot before committing to a full scope of work. Match your sales process to your price point. The consumer decision journey is no longer linear. AI is a tool that amplifies capacity, not a replacement for strategy. A 90 to 120 day framework should produce measurable results. About Kathie Feng: Kathie Feng is a founder and Growth Architect who helps businesses turn momentum into market dominance. With more than 13 years of experience leading growth for global brands, Constellation Brands (Corona, Modelo), Pave (a16z-backed fintech unicorn), Discover/Capital One, and Shiseido, she brings enterprise-grade strategy to founder-led companies ready to scale with clarity and intention. Through her company, Signal Growth, Kathie and her team, with combined experience of 5 decades, engineer predictable revenue by installing the same data-driven, AI-powered frameworks used by Fortune 500 and multinational brands. Her work blends systems thinking, consumer psychology, and operational discipline, giving founders access to the rigorous, scalable infrastructure normally reserved for billion-dollar organizations. Her multicultural background—having been to 6 continents, 42 countries, and speaking 5 languages, shapes her ability to decode human behavior, refine messaging across cultures, and unlock deeper emotional resonance in markets crowded with noise. She believes growth isn't luck; it's engineered.

Listen