IT’S JUST COFFEE!

Why Young People Aren’t Drinking Specialty Coffee (Next-Gen) | HANY EZZAT!

Hany Ezzat, founder of Ni Wares and winner of the MICE2026 Next-Gen Talent Award, discusses his approach to multisensory coffee cup design and his experience using the xBloom in a filter competition. He also explores innovation in coffee and the reasons behind younger…

Listen