711: You Don’t Have a Lead Problem, You Have a Business Model Problem (Repost)
This is a repost of an episode because the message is more relevant than ever. A lot of brokers think they have a lead problem, but in reality, the bigger issue is that they’re using a business model that doesn’t fit today’s market. In this episode, I break down why the old “build a client database and wait for renewals” strategy is not enough anymore and what to do instead. If you want to grow your database, create more referrals, and build a business that compounds, this episode is for you. In this episode, I cover: Why The Old Model Is Broken - Relying on renewals and past clients alone is not enough in today’s market. How To Multiply Referrals - One mortgage client can lead to multiple referral opportunities for your key partners. How To Grow Your Database Faster - The best databases grow beyond just the clients you personally fund. Why Business Model Matters - The right model creates more referrals, better partnerships, and long-term growth. If your database is not creating referrals in multiple directions, you do not have a leads problem, you have a business model problem. Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my email list, Peckford's Playbook Join the Mortgage Mindset Daily Gamify your prospecting with the 10@10 App I Love Mortgage Brokering is in partnership with Ownwell. To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott . This is a repost episode with improved audio quality.