From Leads to Leases - Senior Living Marketing and Sales
Business & Finance
About
"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, operations, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.
Episodes
- #101 - Rebuilding Trust in Senior Living Through Transparency and Direct Access with Steve Fecske
Jerry Vinci interviews Steve Fecske, who discusses the challenges families face in navigating senior housing and long-term care. Steve shares how his platform, Your Senior Team, helps families research and connect with senior living commun…
- #100 - How Local Partnerships Strengthen Trust, Speed, and Retention with David Stamberg
In this episode, David Stamberg, owner of Senior Care Authority of New Jersey, discusses ethical placement practices, building credibility, and the future of senior care advisory partnerships. He explains how local advisors can outperform…
- #99 - Why Dining Experience, Not Food Alone, Drives Satisfaction and Retention in Senior Living
In this episode, Nick Goldstein, VP of Culinary and Dining Services at Benchmark Senior Living, joins host Jerry Vinci to discuss the importance of dining experience beyond just food in senior living. They cover topics such as resident sat…
- #98 - Operational Leadership That Makes Communities Easier to Choose with Dr. Leslie K. Eldridge
Host Jerry Vinci and Dr. Leslie K. Eldridge discuss the role of operational leadership in senior living, exploring topics such as staff trust, occupancy challenges, and the importance of community experience and first impressions.
- #97 - How Senior Living Can Win with AgeTech with Phil Vlach
Host Jerry Vinci interviews Phil Vlach of AgeTech Labs to discuss the role of technology in senior living. They explore strategies for tech adoption, the implications of the 100-year life concept, and methods for bridging the gap between i…
- #96 - Music as Medicine: How Singing Reconnects the Brain, the Heart, and the Senior Living Experi
In this episode, Andy Tubman discusses how the Singfit platform uses structured music therapy to improve resident engagement and outcomes in senior living communities. He explores the neurological benefits of singing and explains how these…
- #95 - Turning Nurse Call Data into Care Intelligence with Ezra Torres
Jerry Vinci hosts Ezra Torres, CEO of CareLife, to discuss transforming senior care through camera-based fall detection technology. They explore how this data improves response times, captures unbilled care revenue, and enhances resident s…
- #94 - The Truth About Placement: Fighting for Transparency in Senior Care
In this episode of From Leads to Leases, guest Erin Dwyer Busch discusses concerns regarding predatory lead generation practices in senior care. She explores the need for greater transparency and legislative reform to protect families duri…
- #93 - Virtual Walkthroughs That Build Trust, Transparency, and Move-Ins with Phil Gorski
Jerry Vinci interviews Phil Gorski of Senior Living 360 Tours about how interactive virtual walkthroughs help senior living facilities build trust, reduce prospect anxiety, and increase move-ins. They discuss the advantages of 360-degree t…
- #92 - Transforming Senior Living Sales Conversations from Objections to Emotions
Jerry Vinci and Candace Greenwood discuss strategies for senior living sales, focusing on understanding family dynamics, navigating emotions, and improving discovery techniques. The episode highlights the importance of building trust, trai…
- #91 - Why Caregivers Stay, Why They Leave, and What Leaders Miss with Nate Hamme
Jerry Vinci and Nate Hamme discuss factors influencing caregiver retention in the senior living industry. They explore why non-financial recognition and culture building are often more effective for employee loyalty than relying solely on…
- #90 - How Geriatric Montessori Brings Dignity and Belonging Back to Senior Living
Jerry Vinci interviews Marlena Hemenway of the Geneva Suites about implementing geriatric Montessori principles in senior living. They discuss prioritizing emotional connection and resident dignity over facility amenities.
- #89 - What 75 Interviews Taught Me About Senior Living in 2025 & The 2026 Playbook
In this season finale, Jerry Vinci reviews key lessons from 75 industry interviews in 2025 and outlines a 2026 strategy for senior living growth. The discussion emphasizes prioritizing trust, response speed, and process simplification to i…
- #88 - How Home Care Entrepreneurs are Filling the Gaps in Senior Living
Shea Irvine, founder and CEO of Bay County Caregivers and the US Caregiver Network, discusses how home care entrepreneurs can fill service gaps in senior living. The episode covers business growth, workforce projections, and collaborative…
- #87 - Reaching the Future Senior Living Customer with Meredith Oppenheim
Meredith Oppenheim discusses why 90% of older adults do not relocate to senior living and how the industry model contrasts with their desires for growth and autonomy. The episode explores strategies for providers to engage prospective resi…
- #86 - What Communities Get Wrong About Occupancy, the Boomers, and the Buyer's Journey with Jill Johnson
In this episode of From Leads to Leases, Jill Johnson discusses common misconceptions about senior living occupancy, arguing that poor results are often due to corporate strategy and market mismatches rather than sales failures. She explor…
- #85 - How Sales Teams Can Shift Mindsets That Stall Move-Ins
Jerry Vinci and Alicia Story discuss strategies for senior living sales teams to address prospect denial and fear. They explore moving beyond feature-based selling to build trust and navigate the psychological barriers preventing move-ins.
- #84 - The Untold Cost of Family Caregiving with Christina Keys
Christina Keys discusses the challenges of family caregiving, including financial and emotional burdens, and explains the need for better community support and resources. The episode also explores the role of technology in caregiving and t…
- #83 - Fixing Senior Living’s Talent Pipeline Problem with Chris Heinz
Jerry Vinci and Chris Heinz discuss challenges in senior living leadership and recruitment. They focus on succession planning, reactive hiring risks, and strategies to improve the talent pipeline by engaging new graduates and evaluating in…
- #82 - Why Culture Closes the Sale with Gail Peacock
Jerry Vinci and industry consultant Gail Peacock discuss the role of culture, purpose, and connection in senior living. They explore strategies for building community, rebranding aging, and leading with kindness to drive long-term sales su…
- #81 - Reimagining Tech, AI, and Automation in Senior Living with Mona Hilton
In this episode, Jerry Vinci and Mona Hilton, CEO of Genesis Global Technologies, discuss how AI and automation can enhance senior living operations. They explore strategies for integrating technology to improve human connection, personali…
- #80 - Inside Senior Living on PBS with Melissa Fritz: How Real Stories Move the Hardest Prospects
Jerry Vinci interviews PBS host Melissa Hannah Fritz about using authentic storytelling to engage families and prospects interested in senior living. The discussion covers how public media content can help build trust, change perceptions o…
- #79 - Why AI Is the Missing Link in Senior Living Care and Operations
Jerry Vinci speaks with CareAlly CEO Ernie Ianace about the role of AI in senior living operations. They discuss how AI can integrate fragmented technology, support frontline staff, and prepare communities for higher-acuity care.
- #78 - The Website Is the Front Door: Digital Empowerment in Senior Living with Terri Sullivan
Jerry Vinci interviews Terri Sullivan, CEO of Waypoint Converts, about digital marketing strategies in senior living. The discussion covers website optimization, the use of AI tools, interactive content, and the importance of balancing tec…
- #77 - Why Senior Living Marketing Must Think Deeper with Lola Rain
In this episode, Jerry Vinci and strategist Lola Rain discuss the necessity of shifting senior living marketing toward deep, intentional strategies. They examine brand development, the use of resident testimonials, event marketing, career…
- #76 - Funding the Future: Smarter Lending for Senior Living Move-Ins with Mark Maimon
Mark Maimon joins host Jerry Vinci to discuss how alternative lending options and innovative financing tools can help families manage the costs of senior living move-ins. They explore the benefits of integrating financial guidance into the…
- #75 - Plan Before the Panic: A Home Care Consultant’s Mission to Protect Families from Crisis
Jerry Vinci and home care consultant Lisa Santiago discuss the importance of early care planning for seniors to avoid crises. They cover the emotional, financial, and safety challenges families face, including the realities of aging in pla…
- #74 - What Operators Get Wrong with Recruiting and How to Fix It - With Ira Kerns
In this episode of From Leads to Leases, host Jerry and recruitment expert Ira Kerns discuss challenges in senior living staffing. They explore why traditional recruiting methods often fail and how operators can improve retention by buildi…
- #73 - Designing for Dignity: How Smart Interior Design Is Transforming Senior Living
Marcy Sagel of MSA Interiors joins the podcast to discuss how intentional interior design can enhance resident dignity, comfort, and safety in senior living communities. The episode also explores how thoughtful design strategies can positi…
- #72 - You’re Not Just Bringing a Glass of Water: Redefining Service in Long-Term Care with Petra Marquart
In this episode of From Leads to Leases, Jerry Vinci interviews Petra Marquart on improving service standards in long-term care. They discuss shifting from a task-based approach to a culture centered on resident dignity, leadership, and ca…
- #71 - AI Governance Over AI Hype: Benjamin Exstrom on the Real Challenges of AI in Senior Living Tech
Jerry Vinci and guest Benjamin Exstrom, Senior Vice President of IT at Sinceri Senior Living, discuss the necessity of AI governance, modernizing technology infrastructure, and prioritizing a people-first approach in the senior living indu…
- #70 - Scaling Smarter: Why the Future of Marketing Is Lean, Human, and Expert-Led with Kent Lewis
Jerry Vinci and guest Kent Lewis discuss the evolution of digital marketing and the impact of AI in the senior living industry. They explore strategies for lean, expert-led marketing teams, user-centered design, and conversion rate optimiz…
- #69 - Advocating for Families: Why Objectivity Is Senior Living’s Missing Piece with Andrea Donovan
In this episode of From Leads to Leases, Jerry Vinci discusses the role of senior advocacy with Andrea Donovan, founder of Chicago Senior Living Advisors. They examine the benefits of personalized, objective support for families navigating…
- #68 - The Real Estate of Occupancy: Why the Building Is the Strategy with Evan Petig
Host Jerry Vinci and asset management expert Evan Petig discuss the relationship between senior living facility physical standards, ownership mindset, and occupancy strategy. The episode covers inventory optimization, product and pricing a…
- #67 - The Human Side of Moving: Supporting Older Adults Through Life’s Biggest Transitions with Maureen Longoria
Jerry Vinci interviews Maureen Longoria of LiveNow Relocation to discuss the emotional and practical challenges of moving into senior living. The conversation highlights the importance of advocacy, technology, and support networks in navig…
- #66 - Practice Before the Prospect: Reinventing Sales Training with AI and Integrity with John Greaves
Jerry Vinci and sales training expert John Greaves explore the role of AI in senior living sales training. They discuss the Senior Living Sales Practice Studio, the importance of human connection and storytelling in the sales process, and…
- #65 - People Over Policies: Senior Living That Actually Puts Residents First with Robert Jakini
Host Jerry Vinci and guest Robert Jakini discuss the importance of prioritizing residents and ethical care in the senior living industry. They explore leadership challenges, employee retention, and the need for a people-first approach in o…
- #64 - More Than the End: Changing the Hospice Narrative with Suncrest
In this episode, Jerry Vinci joins Brett Schnable and Nicole Peacock of Suncrest Hospice to explore the importance of reframing hospice care as a source of support rather than a last resort. They discuss the hospice sales cycle, community…
- #63 - How to Dominate Google and Drive More Tours to Your Community
In this episode of From Leads to Leases, Jerry Vinci discusses how senior living communities can use local SEO, Google Business Profiles, and advertising to increase online visibility and drive more community tours.
- #62 - PACE Programs: The Future of Aging in Place with Henriette Kole
In this episode, Jerry Vinci and guest Henriette Kole discuss Programs of All-Inclusive Care for the Elderly (PACE). They explore how these programs support aging in place, address current healthcare challenges, and the steps involved in i…
- #61 - Humanizing Digital Marketing: Meg Harper’s Blueprint for Building Connection at Scale
In this episode of From Leads to Leases, Jerry Vinci and Meg Harper discuss strategies for humanizing digital marketing in the senior living industry. They explore how personalized outreach, data-driven decisions, and collaboration between…
- #60 - Back Door Closed, Front Door Open: Senior Living Leadership with Heart with Brenna Diede
In this episode, Jerry Vinci and Brenna Diede discuss leadership in senior living, focusing on retention, the human experience of grief, and aligning operations with a marketing mindset to create engaging, people-centered environments.
- #59 - Quality of Life is Not a Program: Candid Truths About Senior Care with Barbara Speedling
Barbara Speedling joins Jerry Vinci to discuss quality of life, autonomy, and mental health within the long-term care system. They explore the need for transparency, improved staff training, and a focus on the well-being of both residents…
- #58 - Guiding Families Through Placement and Dementia Care with Jamie Slone
Host Jerry Vinci discusses senior care placement, dementia, and stroke recognition with guest Jamie Slone, founder of The Right Senior Care Connections. The episode covers common mistakes in choosing senior living and the importance of lon…
- #57 - Bringing Tech to Senior Living: How OnScreen is Revolutionizing Engagement with Savannah Andriacco
Jerry Vinci speaks with Savannah Andriacco of Onscreen about how technology is being used in senior living communities to improve engagement, communication, and resident wellness. The discussion covers strategies for making tech accessible…
- #56 - Beyond Press Releases: The Untapped Power of PR in Senior Living with Wendy D’Alessandro
In this episode of From Leads to Leases, host Jerry Vinci and public relations expert Wendy D’Alessandro discuss the role of PR in senior living. They cover topics including storytelling, crisis communication, managing online reviews, and…
- #55 - Changing the Narrative: How PR is Reshaping Senior Living with Angelica Flynn
In this episode of From Leads to Leases, Jerry Vinci and Angelica Flynn explore the role of public relations in senior living marketing. They discuss how strategic storytelling, reputation management, and crisis communication can reshape p…
- #54 - Revolutionizing Senior Care: Intergenerational Programs, Adult Day Centers, and the Future of Aging with Dr. Merle Griff
Jerry Vinci and Dr. Merle Griff discuss innovative approaches to senior care, focusing on reducing isolation and enhancing social engagement through programs like Studio 55. The episode also covers the role of adult day centers, support fo…
- Breaking Ground: Senior Living Now - Navigating New Tariffs
In this episode, Jerry Vinci examines how the Trump administration's tariffs affect the senior living industry, specifically focusing on construction, operational costs, and patient care. The discussion covers strategic planning for develo…
- #53 - The Truth About Senior Placement: Personalized Care vs. Corporate Call Centers with Jenny Kenderes
Jerry Vinci and Jenny Kenderes discuss senior living placement, focusing on the benefits of personalized care over large corporate call centers. They explore the emotional challenges families face during transitions and provide strategies…