Navigating The European & Global Fitness Industry With Herman Rutgers
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Herman Rutgers to the show. As an expert in setting up and expanding international brands in durable consumer goods with a specialization in sports, health & fitness, Herman is the International Ambassador for EuropeActive, the leading non-profit organization representing the European fitness and physical activity sector, and Board Member to Basic-Fit, the largest fitness chain in Europe. Today, Herman joins Bryan to talk about an array of topics including industry acquisitions, different operational styles, globalism, and EuropeActive's European Health & Fitness Forum. One Powerful Quote: 32:04: "The 4 P's of marketing are place, product, promotion, and price. I would add two other P's, people and profit." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:29: Bryan opens the show by highlighting Herman's background and EuropeActive's Deloitte Research Report. 11:11: Bryan asks Herman how he juxtaposes US to European operators. 16:32: Bryan inquires with Herman about geopolitical events impacting the industry. 26:13: Herman shares his thoughts on technology and its impact on the industry. 31:58: Bryan wraps up the show with Herman imparting his pearls of wisdom to the listeners. Bullet List of Resources: https://www.europeactive.eu/ Guest Contact Information: https://www.linkedin.com/in/herman-rutgers-9a984ab/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163