Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev
Klim Yadrintsev, CEO of the luxury fashion boutique Allure, discusses their growth to $2 million in annual sales with 20-30% annual growth. He details three core retention strategies, emphasizing the role of their physical store as an advertising channel, the use of WhatsApp for…