eCommerce MasterPlan
Business & Finance
About
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
Episodes
- From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé
Roel Schatorjé, founder of Moyu, shares how his company scaled to €1.5M by shifting its sales strategy from DTC to B2B. He also discusses streamlining the team and expanding internationally. Moyu sells erasable stone paper notebooks.
- How to Grow Profits in 2026
This episode of the eCommerce MasterPlan podcast features a panel discussion on how eCommerce brands can simultaneously grow sales and profits in 2026. Experts discuss topics including intelligent offers, experimentation, conversion rate o…
- How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley
Faye Whitley, co-founder of Beevive, discusses how the company grew from a single product idea, the Bee Revival Kit, into a multi-million pound eCommerce brand. The episode covers their growth strategies, including community building, crow…
- How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein
Project Repat, a company that transforms old t-shirts into quilts, has achieved $12 million in annual sales. Co-founder Nathan Rothstein discusses their success strategy, which emphasizes sticking to one core product, building customer tru…
- From 1795 to Shopify: Building a £12M eCommerce Toy Brand, with Joe Jaques
Joe Jaques details how the 8th-generation family business, Jaques of London, transformed into a £12 million eCommerce brand by pivoting to educational toys, implementing a data-driven strategy, and navigating challenges like rapid growth a…
- Fashion and Sustainability - what do consumers want now, and how can brands benefit from it?
This episode discusses consumer desires for sustainable fashion and the barriers preventing purchases. It explores how brands can use transparency, data, and circular models to gain a commercial advantage, treating sustainability as a prod…
- From Market Stall to £25M: How Valentte Built an 8-Figure eCommerce Brand with Luke Bream
Luke Bream, co-founder of Valentte, details the journey of building an 8-figure eCommerce brand from a market stall, focusing on scaling strategies, in-house marketing, and the role of AI in business growth.
- Growing eCommerce Sales with Values, Strategy, and Multi-Product Innovation at Microbz with Katie Ward
Katie Ward of Microbz discusses growing eCommerce sales through a values-based strategy, focusing on customer pain points, and innovative multi-product approaches. The discussion covers scaling to £1M revenue, implementing subscriptions ef…
- WWYD if you were starting a new job as CEO at an 8-figure fashion brand? Rich Chapple, former CMO of Gymshark
Rich Chapple, formerly of Gymshark and THG Ingenuity, details his 90-day plan for a new CEO at an 8-figure fashion brand. The discussion covers financial truth, strategy, team development, and focusing on profitable growth.
- How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton
This episode features Ed Hamilton of Seep, discussing the company's journey to £10 million in sales. Topics include scaling acquisition, improving retention, diversifying advertising beyond Meta, and implementing a hero product strategy.
- What Would You Do if you were embarking on a replatform in 2026? – with James Gurd
James Gurd, host of the Inside Commerce Podcast, discusses strategies for successful eCommerce replatforming in 2026. He covers topics such as building a business case, managing data flows, avoiding hidden costs, and securing executive lea…
- From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight
Amy Knight, Founder of Must Have Ideas, shares her bootstrapped business growth story from £3,000 to an £80m valuation. The episode covers obsessive cash-flow control, customer-first strategies, and owning their tech stack as key factors i…
- Driving Profits Through Customer Service with eDesk’s Gareth Cummings
Gareth Cummings, CEO at eDesk, explains how eCommerce brands can leverage AI and automation in customer service to boost conversions and retention. The episode covers how faster support increases conversions by 50-60%, the impact of pre-ch…
- What Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa Moore
Melissa Moore,
- How to Grow Sales in 2026
This episode of eCommerce MasterPlan features a panel discussion with Chloe Thomas and e-commerce experts on strategies for sales growth in 2026. Topics include leveraging TikTok, utilizing AI for revenue generation, adapting to economic p…
- From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Roman Petrochenkov, Head of Growth & Media Analytics at Carwow, shares insights on building effective tracking and attribution for eCommerce growth. The discussion covers why perfect attribution is a myth, how analytics teams should functi…
- What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong
Miracle Inameti-Archibong shares insights on navigating AI search in eCommerce, emphasizing brand focus, content strategy, and trust over keywords for future growth.
- The Xero Shoes 10x Growth Story with Steven Sashen
Steven Sashen, co-founder of Xero Shoes, shares the story of the company's growth to nearly $68 million, detailing their move to Shopify, marketing strategies, and the product philosophy behind their success.
- The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise
Carter Eve, founder of Carter Eve Jewelry, shares insights on scaling her sustainable and ethical fine jewelry brand to $1.2M in annual sales. The episode details her use of a made-to-order model, high-touch customer service, and offline p…
- The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater
Caleb Slater, founder of Cards2Cash, discusses scaling his gift card marketplace from its inception at 16 to achieving over £500k in annual sales. He details the platform's growth through strategic SEO, payment optimization, a strong focus…
- eCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary Large
Hilary Large, owner of Wardrobe at The Cross, shares her strategy for blending a physical boutique with a Shopify store. She emphasizes personalized customer service, including calling first-time buyers, to build trust and retention, allow…
- How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+
Davies Roberts, co-CEO of Flare Audio, discusses how the company navigated Meta ad challenges to achieve over £5 million in annual sales. The episode covers their Shopify and global sales strategies, breakthroughs in sound technology, and…
- Behind Dorwest’s Success: Trust, Systems, and a Smarter Way to Scale Online
Ben Boughton-White discusses how the 75-year-old family-run pet care brand Dorwest modernized for the digital age. He covers their Shopify migration, system efficiencies, and commitment to quality and trust for global scaling.
- The Power of Focus: How Neve’s Bees Grew by Doing Less, Better – with Julie Macken
Julie Macken discusses how Neve's Bees, a family skincare business, achieved £100,000 annual revenue by focusing on core strategies and refining their eCommerce approach since switching to online sales in 2021. She shares insights on susta…
- What Would You Do as Head of eCommerce tasked with massively improving operational efficiency? – with Jaime Hill
In this episode of eCommerce MasterPlan, Jaime Hill shares her approach to improving operational efficiency as Head of eCommerce. She emphasizes prioritizing people over processes, optimizing ad spend, and implementing practical strategies…
- From Bedroom Startup to £15 Million: The Cheeky Panda Story with Chris Forbes
Chris Forbes, co-founder of Cheeky Panda, shares the story of growing the brand from a bedroom startup to a £15 million business. The episode covers their scaling strategies, the importance of sustainability, and their omnichannel growth.
- Growing a Fashion Brand: Lavender Hill’s Approach to PR, Sustainability, and Profitability with Isobel Ridley
Isobel Ridley of Lavender Hill shares strategies for building a profitable and sustainable fashion brand. She covers focusing on core products, utilizing AI, in-house fulfillment, and leveraging traditional PR for sales growth.
- How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It
This episode features Bert van Son, founder of MUD Jeans, discussing how they became the first circular denim brand. He explains their model of leasing and recycling jeans, their Shopify strategy, and how purpose-driven circular design ben…
- What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas
In this episode of the WWYD? series, Janis Thomas, an eCommerce and Subscriptions Expert, addresses the challenge of stalled growth for an eCommerce brand. She outlines strategies for improving operational efficiency, conducting audits, im…
- Multi-Channel eCommerce Made Simple: Lessons from Charles Bentley’s £30M Strategy with Andrew Steel
Andrew Steel discusses Charles Bentley's multi-channel eCommerce strategy, covering managing over 20 sales channels, stock control, and scaling the brand to £30 million in annual sales.
- How COOK Became a £150 Million Food Retailer with James Rutter
James Rutter, Chief Strategy Officer at COOK, details the company's growth to £150 million in annual sales. He shares insights on culture as a competitive advantage, the 7 Laws of Strategy, hiring practices, and aligning strategy with exec…
- iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts
Jeremy McCarty of iFIT shares the company’s 4-bucket framework for building a successful subscription business. The episode details strategies for customer attraction, engagement, and loyalty, emphasizing retention as a key growth driver a…
- Making Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains How
Abhishek Chandra from GoKwik discusses the importance of conversational commerce for e-commerce brands, highlighting WhatsApp as a key tool for enhancing customer engagement and driving sales. The episode covers strategies for using WhatsA…
- WWYD? Ian Leslie on Achieving Hockey Stick Growth in a $10–25M eCommerce Brand
This episode features Ian Leslie discussing strategies for achieving hockey stick growth in mid-sized eCommerce brands. Key topics include bootstrapped growth, continuous testing, lean operations, and breaking down limiting beliefs to fost…
- Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo
Charles Chakkalo discusses the growth of Joey’z, an Amazon-first homewares brand, from its inception to over $10 million in annual sales with 20% year-on-year growth. He shares insights on building an in-house Amazon operation, the benefit…
- Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof
Elina Panteleyeva, founder of Dood Woof, details her brand's rapid growth from a layoff to a $2M e-commerce business in under two years. The episode covers niche marketing for doodles, email strategies for repeat sales, leveraging Amazon,…
- How Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online Experiences
Alara Jewelry experienced 138% year-on-year eCommerce growth by integrating their physical retail and online Shopify store. Owner Babs Noelle shares insights on building a purpose-driven brand, ethical sourcing like Montana sapphires, and…
- How to Get the Best Out of Your Website Agency with Sanya Ristic and Janis Thomas
This episode features Sanya Ristic of illuminise and Janis Thomas of Look Fabulous Forever, discussing how a strong client-agency partnership can enhance eCommerce success. They cover communication, trust, and improving website performance…
- The MASAMI Story: Bootstrapping a Premium Haircare Brand Through Collaboration
Lynn Power, co-founder and CEO of the premium haircare brand MASAMI, discusses bootstrapping strategies, achieving nearly $1 million in sales, and the importance of cash flow and brand values for eCommerce growth.
- Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev
Klim Yadrintsev, CEO of the luxury fashion boutique Allure, discusses their growth to $2 million in annual sales with 20-30% annual growth. He details three core retention strategies, emphasizing the role of their physical store as an adve…
- How Oak Furnitureland Wins in Modern Retail with AI, Omnichannel, & CRO
Ian McBeth, Head of eCommerce at Oak Furnitureland, discusses the company's omnichannel strategy, integrating online and physical retail through QR codes and leveraging AI and CRO for business growth.
- La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons
JM Craddock, CEO of La Matera, discusses growing the belt brand to $4M in sales. The episode covers using an SBA loan, the effectiveness of founder-led iPhone videos over professional shoots, a growth framework, and insights from his early…
- Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood
Steven Westwood of Fashion Eyewear discusses their strategies for eCommerce growth, focusing on recommerce and customer retention. The episode covers their use of a Shopify app for buyback programs and improving customer lifetime value.
- AI Chatbot Strategy that Delivers with Parts Town’s Paul Hancox
Paul Hancox, SVP of eCommerce at Parts Town, shares insights on using AI chatbots to improve customer experience, sales, and efficiency. The discussion covers treating websites as products, enhancing chat agent productivity by over 60%, an…
- How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche
This episode features Vicky Pasche, founder of Dapper Boi, discussing the brand's journey from its founding in 2015 to achieving $1.36 million in 2024. It covers their preorder strategy, the impact of viral content, building a fashion bran…
- Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce
Frederica Watson, Head of eCommerce at Nip + Fab, shares strategies for profitable first orders and customer personas. The episode discusses customer feedback, value-based targeting over age, and using surveys to understand purchase decisi…
- From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian Walmsley
Brian Walmsley, founder of ReBorn, shares the story of his homewares brand, which uses local waste and achieved £500,000 in annual revenue since its 2022 founding. The episode covers strategies for retail partnerships, sustainable practice…
- What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas
After ten years and hundreds of episodes, host Chloë Thomas shares key eCommerce insights, discussing what has remained constant, the impact of technology, retention strategies, and advice for future leaders. This episode addresses listene…
- Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner
Mike Turner, founder of Bird & Blend Tea Co., discusses the company's growth to nearly £20 million in sales, covering their unique tea blends, international e-commerce strategy via Shopify, and 25 UK stores. The episode details their appro…
- From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion
Possum Play, founded in 2021, achieved international sales and 40,000 customers with a small team by implementing a smart, low-budget global expansion strategy. The founders share insights on their "do it yourself until you can’t” rule, bu…