Season 4 premiere: Record-breaking ticket sales and a FOMO frenzy among fans with Mads Liabø of SK Brann
The Season 4 premiere of Don't Forget Your Tickets features Mads Liabø of SK Brann discussing record ticket sales, the FOMO effect among fans, and marketing strategies for both men's and women's football. Liabø also shares insights on ticketing operations and future features.