CPQ Podcast
Business & Finance
About
The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends.Tune in to expand your CPQ knowledge, explore new solutions, and hear from the voices shaping the future of B2B sales automation.
Episodes
- CPQ for Shopify, HubSpot, and eCommerce: Parag Jagdale on Quotific and Unific
In this episode of the CPQ Podcast, Frank Sohn speaks with Parag Jagdale, Co-Founder and CEO of Unific, about the continued evolution of Quotific, Unific's CPQ and quoting solution for eCommerce-driven businesses. Parag explains how Quotif…
- Scaling RevOps: From $100M Growth to AI-Powered CPQ with Siva Rajamani
Siva Rajamani, CEO of Everstage, shares insights on the evolution of Revenue Operations and CPQ software, detailing his experience scaling Freshworks and founding Everstage. The episode covers Everstage's expansion into CPQ, its use of AI,…
- Visual CPQ & The Future of 3D Product Configuration with Erik Pilgrim
Erik Pilgrim, Founder and CEO of RenderDraw, joins Frank Sohn on the CPQ Podcast to discuss the impact of 3D visualization on Configure, Price, Quote (CPQ) processes. They cover the "Visual Gap" in CPQ for complex products, RenderDraw's pl…
- DealHub's Growth, AI Strategy, and the CPQ + Billing Opportunity
Eyal Orgil, co-founder of DealHub, joins the CPQ Podcast to discuss the company's 12-year growth trajectory, its acquisition of Subskribe, and its approach to AI in quoting and revenue operations. The conversation covers broader trends in…
- Rourke McCarron on AI-Native CPQ for Precision Manufacturing
In this CPQ Podcast episode, Rourke McCarron of Kabaido talks with Frank Sohn about an AI-native CPQ solution designed for precision manufacturers. The discussion covers Kabaido's approach to complex quoting, its focus on high-volume quote…
- Tyler Moini on AI, Governed Execution, and Modern Revenue Management
In the CPQ Podcast, Frank Sohn interviews Tyler Moini about Expedite Commerce's evolution to a governed execution platform. Moini explains the foundational role of their AI system, Genesis, in managing commercial processes like pricing, qu…
- AI Pricing, Fair Market Value, and Used IT Asset CPQ with Garima and Pulin
In this episode of the CPQ Podcast, Frank Sohn speaks with Garima and Pulin about how AI-driven fair market value (FMV) intelligence can support pricing and CPQ-related processes in the used IT asset market. The conversation goes beyond pr…
- What Conga Connect 2026 Revealed About Conga's CPQ Direction
At Conga Connect 2026 in Orlando, Conga made one thing clear: it wants to be seen as more than a CPQ or CLM vendor. In this episode, Frank Sohn shares his high-level takeaways from the event, including Conga's new brand direction, what the…
- The 6 Questions That Fix Most CPQ Shortlists (Before You Watch Another Demo)
It's a solo episode this week — interview scheduling has been unusually tough this year, so I'm using the opportunity to talk about something that's top of mind for many teams early in the year: CPQ selection. In this episode, I share the…
- Why CPQ is Vital for Intelligent Revenue ft. Sergey Jermakov
In this episode of the CPQ Podcast, Sergey Jermakov joins Frank Sohn to explore how CLARITY is moving beyond classic Quote-to-Cash into intelligent revenue operations management—a broader approach that connects CPQ with billing, revenue pr…
- PandaDoc CPQ for SMB: No-Code Quotes, CRM Integrations + AI
In this episode of the CPQ Podcast, we sit down with Dustin Anglen, Strategic Partnerships Manager at PandaDoc, to discuss how PandaDoc CPQ supports faster quoting for SMB teams (roughly 5–500 employees). PandaDoc is widely known for propo…
- From CPQ to a Configurable Product Platform: Tacton's Nils Olsson
In this CPQ Podcast episode, Frank Sohn sits down with Nils Olsson, Chief Strategy, Product, and Customer Officer at Tacton, to discuss how Tacton is evolving beyond traditional CPQ into a broader platform for configurable products. Nils s…
- What CPQ Headlines Miss — and Why That Matters for 2026
2025 was full of CPQ and Quote-to-Cash headlines: AI agents, platform transitions, consolidation, and promises of faster execution. Following those announcements is important — but it rarely tells the full story. In this episode, I look at…
- New Year CPQ Search? Why CPQ Is So Hard | 125+ Vendors, Too Much Info & What Matters
It's the beginning of the year — a common time when companies evaluate a new CPQ or Revenue Management solution, or consider replacing what they have. If you've started researching and feel more confused than before , you're not alone. In…
- Vinay Toomu on ScaleFluidly's Revenue Orchestration Platform, AI & Adoption
In this CPQ Podcast episode, Frank Sohn sits down with Vinay Toomu, who leads both ScaleFluidly (CPQ / quote-to-order platform) and CommerceCX (a systems integrator working with Salesforce and Conga). Since Vinay's last appearance in 2023,…
- Salesforce Revenue Cloud, Agentforce & Usage-Based Pricing with Slalom
In this CPQ Podcast episode, Frank Sohn talks with Calvin Chow, Senior Director at Slalom Consulting, about what it really takes to move from Salesforce CPQ to Salesforce Revenue Cloud (RCA/ARM). Calvin has hands-on experience with multipl…
- Salesforce CPQ to ARM/RCA: Max from Prodly on DevOps & Migration
In this CPQ Podcast episode, Frank talks with Max from Prodly about the shift from Salesforce CPQ to Revenue Cloud Advanced (now Agentforce Revenue Management, ARM) and what it really takes to manage that transition successfully. They look…
- How Ignize Uses AI Pricing & CPQ to Boost Manufacturing Profits
In this CPQ Podcast episode, host Frank Sohn talks with Andreas Westling, CEO and co-founder of Ignize, about how modern AI pricing and CPQ help B2B manufacturers increase EBIT, improve price fairness, and react faster to market volatility…
- Next-Gen Salesforce Quote-to-Cash: RCA, RCB, and Agentforce AI
In this episode of the CPQ Podcast, Frank Sohn sits down with Suren Reddy, founder of Cloudely, for a deep dive into where Configure-Price-Quote (CPQ) is heading—especially inside the Salesforce ecosystem. If you're evaluating Salesforce C…
- Inside the CPQ Sales Report: A Practical Guide for CPQ Buyers, Vendors & SIs
Evaluating Configure-Price-Quote (CPQ) solutions and drowning in buzzwords, vendor decks, and generic analyst reports? In this solo episode of the CPQ Podcast, Frank walks you through something he has been building for exactly that problem…
- From SAP to Salesforce Revenue Cloud: AI, CPQ, and the "Death of Middleware"
In this episode, Frank Sohn talks with Hiren Shah, founder of B2B-Matrix, about how small and mid-sized manufacturers and distributors are modernizing their sales processes through AI-driven CPQ, CRM, and ERP integration. Hiren, a former S…
- 🎧 The Fastest Way to Understand the CPQ Landscape
Confused by all the CPQ options out there? You're not alone — with more than 135 vendors and endless marketing claims, figuring out where to start can feel impossible. In this episode, host Frank Sohn (Novus CPQ Consulting) breaks down the…
- CPQ ROI That CFOs Trust: Cameron Marsh (Nucleus Research)
How do you prove CPQ value in CFO terms—not hype? In this episode, Cameron Marsh, Analyst at Nucleus Research, breaks down how their ROI Case Study and Value Matrix quantify CPQ outcomes customers feel every day: faster quote cycles, highe…
- From College Startup to CPQ Vendor: Martin Johansen on Mercura's Playbook
In this CPQ Podcast episode, Frank Sohn talks with Martin Johansen, founder of Mercura, a Denmark-based CPQ vendor focused on small to mid-sized manufacturers. With a background in finance and international business, Martin started Mercura…
- Merkato CPQ: Fast Time-to-Value for Manufacturers (with Marc de Mey)
Host Frank Sohn welcomes Marc de Mey of Merkato Group—the team behind Merkato CPQ and brands Quootz, CPQ Belgium, Sell It Easy, CPQing Solutions, and DOK.legal. Marc shares his path from aircraft mechanics to CPQ leadership and explains ho…
- Pre-Dreamforce Brief with David Beebe from Salesforce Revenue Cloud
Headed to Dreamforce (Oct 14–16)? In 30 minutes, Salesforce's David Beebe breaks down: RCA now: 6 releases, faster UX, upgraded constraint builder Revenue Cloud Billing: what's new + why demand is spiking Unified CPQ + Billing: fewer error…
- HubSpot's Vision for Revenue Lifecycle Management with Adam Wainwright
In this episode of the CPQ Podcast, Frank Sohn welcomes Adam Wainright, a veteran with 15+ years in the Configure, Price, Quote (CPQ) space, now helping lead HubSpot's CPQ and revenue strategy. Adam shares his career journey across Selecti…
- Aleran Software with Tarak Patel: Sustainable Innovation in Connected Commerce
In this CPQ Podcast episode, host Frank Sohn speaks with Tarak Patel, Sr. Vice President of Product and Technology at Aleran Software, about how Aleran is bringing sustainable innovation to Configure, Price, Quote (CPQ) and digital commerc…
- Resolto Configon: CAD-Driven CPQ for SMBs and Enterprises
In this episode of the CPQ Podcast, host Frank Sohn sits down with Matthias Radner of Resolto, a Festo company, to discuss his journey from face-to-face mattress sales to enterprise CPQ software. Matthias shares how early lessons in custom…
- CPQ Podcast Summer Break 2025 Update
The CPQ Podcast is taking a short late summer break — but we'll be back with new episodes on September 21! In this quick update, Frank Sohn shares what's happening at Novus CPQ in the meantime: ✅ 18+ CPQ Briefings now available – more comi…
- Composable, Headless, AI-Driven: What's Next for CPQ at ServiceNow
In this episode of the CPQ Podcast, we dive deep into one of the most talked-about moves in the CPQ space—ServiceNow's acquisition of Logik.ai for a reported $500 million. I'm joined by Anandan "AJ" Jayaraman, VP of the Lead to Cash portfo…
- Transforming CPQ with Constraint Logic & Revenue Cloud Advanced – Don Khamapirad, CEO of Veloce
In this episode of the CPQ Podcast, we welcome Don Khamapirad, CEO of Veloce Apps, to explore how modern CPQ solutions are evolving for complex industries like manufacturing, life sciences, business services, and fintech. Don shares his jo…
- Salesforce RCA & CPQ Trends with Spaulding Ridge
In this episode, we sit down with Derik Quinn, Managing Director at Spaulding Ridge, to explore the fast-evolving landscape of CPQ, Revenue Management, and Salesforce Revenue Cloud Advanced (RCA). Derik shares insights from his two-decade…
- 🎙 From Blueprint to Breakthrough – Bill Barlas on CPQ, HubSpot & Xait CPQ
In this episode, we sit down with Bill Barlas, Co-Founder and Solution Architect at Quick2Bid, a fast-growing system integrator specializing in CPQ solutions for mid-market manufacturers and enterprise service providers. With over 10 years…
- CPQ for the AI-Native Era – Chargebee's Take with Nikhil Muralitharan
In this episode of the CPQ Podcast, we're joined by Nikhil Muralitharan, Senior Director of Product Marketing at Chargebee, to explore how modern CPQ solutions are evolving for software and digital service businesses. Nikhil shares his uni…
- 🎙️ CPQ Podcast: Tina Kung – 4 Generations of CPQ + Billing, Nue.io, and the Future of RevTech
In this episode, we're joined by Tina Kung, Co-Founder and CTO of Nue.io , a rising CPQ & Billing platform redefining the quote-to-cash experience for modern SaaS businesses. With a career spanning Ariba, Oracle, Zuora, Salesforce, CA Tech…
- How Twyn.ai Is Redefining Telco CPQ with AI and No-Code Simplicity – A Conversation with Frits Haas
In this CPQ Podcast episode, Frank Sohn speaks with Frits Haas, consultant at Twyn.ai—a no-code, AI-powered platform purpose-built for the telecom industry. Based in South Africa and backed by Jurumani with 450+ employees, Twyn.ai delivers…
- Why Your Feedback Matters – A CPQ Podcast Community Update
In this episode, Frank talks about CPQ Podcast listener feedback. We've heard from many of you that the podcast brings value in different ways—whether it's preparing for job interviews, learning about new CPQ solutions, or gaining insights…
- 🎙️ CPQ Podcast | Upcoming Webinars for CPQ Buyers & Professionals
In this special episode, host Frank Sohn shares exciting details about three upcoming webinars designed to help CPQ buyers, implementers, and decision-makers navigate the CPQ landscape more confidently. 🔹 June 24 (Date TBC) – Launch of th…
- Julian Hodges (Sneeyeg) on CPQ, ServiceNow, and Scaling Smart with Governance
Looking for CPQ solutions and expert advice? In this episode of the CPQ Podcast, we're joined by Julian Hodges, Co-Founder of Sneeyeg, a ServiceNow system integrator specializing in CPQ, billing, and enterprise transformation. With over 20…
- 🎙 CPQ & PLM Integration: Modular Architecture Insights with Kristian Madsen
In this episode, Frank speaks with Kristian Frøstrup Madsen, a CPQ expert with over 13 years at CPC (now part of PDSVision), about how modular thinking is reshaping CPQ for complex manufacturing industries. They cover: How CPC approaches M…
- Building a Top Salesforce Revenue Cloud Consultancy: Philip Cunningham's Insights
In this episode of the CPQ Podcast, we sit down with Philip Cunningham—CPQ veteran and co-founder of Shiftlogic—to explore his journey from the early BigMachines days through Oracle, SteelBrick, Salesforce, and now to leading one of Europe…
- 🎙️ Services CPQ: Rethinking Pricing (Podcast w/ Tracey Shirtcliff)
How do you bring structure to the chaos of service pricing? In this episode, Frank talks with Tracey Shirtcliff, founder of ScopeBetter, a "Services CPQ" platform helping creative agencies and consultancies ditch the spreadsheets and build…
- Revolutionizing IT Services Delivery: A Conversation with ScopeStack CEO Jon Scott
In this CPQ Podcast episode, Frank Sohn welcomes Jon Scott, Co-Founder and CEO of ScopeStack. With nearly 20 years of experience in the IT services industry, Jon shares the story behind launching ScopeStack in 2018 to eliminate the chaos o…
- Reimagining CPQ: Speed, Control, and No-Code with Vendori's Ethan Garonzik
In this CPQ Podcast episode, Frank Sohn speaks with Ethan, co-founder of Vendori, a fast-growing CPQ startup focused on reducing implementation time, cutting costs, and delivering faster ROI through a no-code, multi-tenant solution. Ethan…
- Is AI in CPQ All Hype – or Just Getting Started?
In this must-listen episode of the CPQ Podcast, we dive into one of the most talked-about trends in the Configure, Price, Quote (CPQ) space: Artificial Intelligence. Is AI in CPQ a game-changer today—or a promise for tomorrow? Join us as w…
- How to Select the Right CPQ Solution — Key Tips and Trends
In this episode, we explore a key question: How do you choose the right CPQ solution? Many customers come to Novus CPQ with a long list of vendors—often 6 to 20. Using our proven process, including targeted questionnaires, we help reduce t…
- Navigating Quote-to-Cash, AI, and Consulting with Tom Stergios from Craton Consulting
In this episode of the CPQ Podcast, we sit down with Tom Stergios, co-founder of Craton Consulting, to explore his 35-year journey in the Quote-to-Cash space. Tom shares his experiences building high-impact consulting teams, including his…
- Unpacking the CPQ Sales Report: Now Including SAP CPQ!
In this episode, we answer key questions about our own Industry Analyst Report, the "CPQ Sales Report." Exciting news—it's now available for SAP CPQ! So far, we've released four reports covering Camos Software, Bit2Win, Xait, and Engineeri…
- Interview with Kristofer Skyttner Founder & CEO of SkyMaker
In this episode of the CPQ Podcast, Frank sits down with Kristofer to dive into the evolution of DynaMaker, a platform that seamlessly integrates CAD and visualization software with CPQ vendors. Kristofer shares insights on how DynaMaker e…