National Meets Local: Why Digital Marketing Works Better Together with Aren Johnstone

Aren Johnstone, CEO of Franchise Ramp, joins Alloy founder Rick Mayo to discuss the issue of duplicate ad spend in franchise marketing, where franchisor and franchisee ads compete. Johnstone explains how to divide marketing funnels properly and how Franchise Ramp utilizes a…

Mentioned

topics

• digital marketing
• franchise marketing
• marketing funnels
• ad spend

persons

• Rick Mayo
• Aren Johnstone

companys

• Franchise Ramp
• Alloy

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