Alloy Personal Training Business
Business & Finance
About
Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchiseListen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.
Episodes
- National Meets Local: Why Digital Marketing Works Better Together with Aren Johnstone
Aren Johnstone, CEO of Franchise Ramp, joins Alloy founder Rick Mayo to discuss the issue of duplicate ad spend in franchise marketing, where franchisor and franchisee ads compete. Johnstone explains how to divide marketing funnels properl…
- Your Website Is Your Salesperson: Jimmy Weeks on Getting It Right
Jimmy Weeks discusses website optimization with Alloy founder Rick Mayo, highlighting the shift in user attention spans and the importance of designing for buyer personas. They cover functional website design, lead generation strategies, a…
- How CapitalSpring Evaluates and Scales Franchise Brands with Bryan Dickenson
Bryan Dickinson from CapitalSpring shares insights on scaling fitness brands and selecting investment partners. The discussion covers CapitalSpring's evaluation process, the significance of the franchisee experience, and why Alloy Personal…
- Onward & Upward: Why We Partnered with CapitalSpring
Alloy Personal Training details its partnership with CapitalSpring, explaining the decision-making process, the benefits of investor support for scaling, and maintaining company culture during rapid growth.
- What the Best Franchisees Do Differently with Tammi Brown
Alloy founder Rick Mayo speaks with franchise coach Tammi Brown about what distinguishes successful franchisees. They cover employee turnover as a leadership issue, the impact of owner involvement on retention, and the reality of semi-abse…
- The 5 Must-Do’s for Multi-Unit Franchise Success with John Farkas
Running one gym is hard. Running multiple is a whole different game. In this episode, Rick is joined by John Vargas, multi-unit Alloy franchise owner and president of the Franchise Advisory Council, who shares the 5 keys that helped him sc…
- Entrepreneurship or Franchising: What’s the Right Fit for You?
So, you’re ready to dive into the fitness industry? First off, congrats. It’s an exciting world to be in. But now you’re at the ultimate fork in the road: do you build your own brand from the ground up, or do you buy into a franchise? In t…
- The Truth About Fitness Franchising No One Tells You
In this episode, Rick Mayo shares his journey from a college side hustle to building one of the most respected personal training franchise brands in the country. Starting in 1992 with a single location, Rick revolutionized small group pers…
- Scaling Strong: Nick Garrity on Multi-Unit Mastery
In this episode, Rick sits down with the number one facility operator and multiunit Alloy franchisee, Nick Garrity, to discuss his secrets to successfully scaling to multiple facilities. With a deep entrepreneurial background in stretching…
- Elevating the Franchise Experience Through Communication w/ Rosheika Strachan
In this episode, Rick Mayo introduces Alloy's very own Rosheika Strachan, the team’s new internal communications lead. With a background in journalism, public relations, and sports management, Rosheika brings a wealth of expertise in shapi…
- Scripts Don’t Sell. Conversations Do
In this episode, Matt explains the "dos and don'ts" of phone sales. They discuss the uncomfortable world of phone sales and turn it into something approachable and even enjoyable for gym owners and fitness professionals. Matt brings tactic…
- Over 3 Decades Later: I Almost Missed It
In this milestone episode, Rick Mayo and Matt Helland reflect on 34 years in business, diving into the deep waters of growth, leadership, and transformation. Rick and Matt explain why franchising is an entirely different beast from running…
- Powered by People: How FIBR Is Helping Alloy Recruit Top Fitness Talent
One of the biggest challenges in running a fitness business is finding and retaining top talent. It’s a persistent problem that many gym owners and fitness franchisees grapple with. In this episode, Rick speaks with William Coker, presiden…
- Success by Design: Franchise Lessons with Erik Van Horn
Franchise ownership sounds like freedom, but most owners learn the hard way. Passivity doesn’t pay unless you earn it. In this episode, Rick Mayo sits down with Erik Van Horn, veteran franchisee, franchisor, investor, and founder of Front…
- Mapping the Future: Alloy Expands to 2,000+ U.S. Territories
Alloy has recently updated its territory mapping system to identify new, high-potential locations. In this episode, Rick and Suzanne discuss the results of the Alloy mapping exercise for the US and what it means for existing and potential…
- Care is Currency- Part 4
In this 4th installment of the “Care Is Currency” series, Rick Mayo and Matt Helland discuss why consistency is one of the most overlooked aspects of customer loyalty. Through stories and real-world Alloy examples, they show how even small…
- Care is Currency- Part 3
In today’s episode (Part 3 of the series), Rick Mayo and Matt Helland continue their conversation on the importance of genuine care in building client loyalty and business success. They discuss how Alloy’s focus on small, personalized touc…
- Care is Currency - Part 2
In today’s episode (Part 2 of the series), Rick Mayo and Matt Helland dive into the importance of building genuine relationships with clients. They discuss the role of accountability sessions in driving retention and creating long-lasting…
- Care is Currency - Part 1
In part 1 of this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference. Through compelling stories, Rick and Matt explain how Alloy differentiates itself from competitors by showing genuine…
- Top 5 Supplements You Shouldn’t Skip with Rami Odeh
In this episode, Rick sits down with executive coach and Alloy franchisee, Rami Odeh, to discuss 5 essential supplements that you should be taking. These supplements are essential for improving physical performance, brain health, and overa…
- Innovation in Motion: A Conversation with Lee Hodges of Torque Fitness
In this episode, Rick speaks with Lee Hodges of Torque Fitness. Torque was the Alloy vendor of the year last year and continues to be the sole provider of equipment for the Alloy franchise. They discuss the powerful blend of aesthetics, fu…
- Inside FranChoice: Lessons Learned with Jared Breen
In this episode, Rick Mayo welcomes back Jared Breen, VP of Real Estate and Studio Development, to discuss Jared's recent experience at a FranChoice conference. Although Jared’s role is heavily operational, he was sent to pitch Alloy to fr…
- The Director’s Edge: Role, Rhythm, and Results
In this episode, Rick and Matt break down the day-to-day responsibilities of the Director of Training - aka the gym’s General Manager. Drawing from years of high-volume experience, they outline exactly how to structure a productive day, ba…
- Purpose-Driven Profits: Scott Weaver’s Alloy Journey
In this episode, Rick sits down with Alloy multiunit franchisee Scott Weaver to discuss his entrepreneurial journey and why he is finding Alloy to be much more fulfilling. Scott is a former concrete business owner turned Alloy franchisee.…
- Learning That Scales: Alloy’s New LMS Advantage
In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy’s game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tact…
- Selling Longevity: Jay Croft on Marketing Fitness to the 50+ Crowd
In this episode, Rick Mayo chats with Jay Croft, a fitness marketing expert and author of Selling Longevity Over 50, about how fitness businesses can cater to the growing over-50 demographic. Jay shares the insights that helped him craft a…
- Driving Franchise Wins with Kelly Johnston
In this episode, Rick speaks with Alloy franchise business coach Kelly Johnston about her role with Alloy franchisees. With a career spanning over 30 years in both education and fitness, Kelly brings a rare mix of coaching, leadership, and…
- Franchise Funding 101: How to Finance Your Dream
In this episode, Rick and Suzanne speak on the many ways you can finance your franchise locations. From bootstrapping with cash to leveraging your 401(k) or even tapping into home equity, this episode explores every legitimate funding aven…
- The Price Is Right: Mastering the Art of Raising Rates
Rick Mayo and Matt Helland break down how to confidently increase your membership rates without losing your sanity or your client base. With decades of experience in the fitness business, Rick and Matt discuss Alloy’s tested strategy for r…
- The Resilience Factor: Bouncing Back with Courtney Clark
In this powerful episode, Rick Mayo welcomes Courtney Clark, a keynote speaker, author, and resilience researcher with an extraordinary backstory. From aspiring actress to nonprofit founder to four-time cancer survivor, Courtney has a deep…
- The Standard Is You: Raising the Bar with Mike Arce
In this episode, Rick speaks with multi-unit Alloy franchisee, Mike Arce, about his new book "The Standard is You." Mike talks about his new book and how it’s designed to unlock the potential in employees by teaching them to manage up. He…
- Beyond the Studio: Joy Sandoz’s Mission-Driven Impact
In this episode, Rick speaks with Joy Sandoz, a multi-location Alloy franchisee known for her excellent community-building practices. With a background that spans graphic production to personal training and business ownership, Joy shares s…
- How Alloy's Rapid Growth Is Shaping the Fitness Industry
In this episode, Rick discusses Alloys’ rapid growth and the changing landscape of the fitness industry. Rick reveals how Alloy has been able to scale its fitness franchise model, now with over 300 locations sold and 100 open, all while ca…
- Train Smart, Stay Strong: The Alloy Method Explained
In this episode, Rick Mayo and Matt Helland discuss the science and psychology behind the Alloy method of training frequency. With over three decades of experience, Rick and Matt explain why 2-3 days a week is ideal for the majority of All…
- Stories That Define Alloy
In this episode, Rick Mayo shares how his business has managed to create a thriving, close-knit community while scaling up to hundreds of locations. Rick was interviewed on the Dynamic Disruption Podcast, where he dives into Alloy’s approa…
- Record-Breaking Presales With John Herrera
In this episode, Rick Mayo sits down with John Herrera, the guy who crushed the presale record at Alloy Alamo Heights and built an awesome community from day one. He is the director of training. John’s journey through the fitness world - f…
- Losing 100 lbs, Gaining Purpose: The Coach Who Turned Pain Into Power
In this episode, Rick Mayo sits down with Chris Hogan, a dynamic coach who transformed his life by losing 100 pounds and overcoming a lifelong stutter. Now coaching across multiple Alloy clubs, Chris shares how he turned his challenges int…
- Founders' Call Unveiled: Navigating the Top 3 Questions
In this episode, Rick and Matt break down the three most common questions they get from franchise hopefuls. Rick brings over 33 years of experience running a fitness business that’s not only resilient to economic shifts but also built on i…
- The Rejection-Proof Sales Mindset
In this episode of the Alloy Personal Training Business Podcast, Rick and Matt tackle a pain point that haunts most salespeople: following up with leads. This applies to personal training or other service-driven businesses. The right minds…
- The Power of Community: Marketing That Actually Connects – with Laurel Roach
In this episode, Rick speaks with multiunit Alloy franchisee, Laurel Roach, about how to build a solid referral network in your community. Community marketing is a great way to build genuine relationships and get good referrals from busine…
- Franchisee Training: Building the Alloy Standard – Part Two
In part 2 of this 2-part series, Rick Mayo and Matt Helland dive into the next phase of the Alloy Personal Training franchise journey, what happens when you and your team finally arrive for in-person training. Matt walks through the struct…
- Training to Win: How We Prepare Alloy Franchise Owners – Part One
One of the most common questions we get from new Alloy Personal Training franchisees is what they should be doing before in-person training. In part 1 of this 2-part series, Rick Mayo and Matt Helland give you the roadmap - what to do, whe…
- The GLP-1 Effect: Game Changer or Industry Threat?
In this episode, Rick speaks with Alloy COO Suzanne Robb about whether weight loss shots are a friend or foe of the fitness industry. Suzanne revisits her experience with GLP-1 weight loss medications - semaglutide and tirzepatide. She off…
- Franchisee Spotlight with Jody Donaldson
In this episode, Jody Donaldson shares his fascinating journey from law enforcement to real estate and now to entrepreneurship in the fitness industry. Jody discusses the powerful impact of fitness on both physical and mental health and ho…
- Modern Exercise Programming with Wes Barefoot
In this episode, Rick Mayo sits down with Wes Barefoot, a franchise consultant, entrepreneur, and father of three, who found out that simplicity, not intensity, is the key to long-term health transformation. Wes shares how he lost over 40…
- Attention on Retention
In this episode, Rick Mayo is joined by Matt Helland for a masterclass on what it really takes to keep personal training clients coming back. Alloy Personal Training has one of the industry’s leading retention rates. Matt shares his unique…
- Redefining Semi-Absentee Ownership
A lot of business owners dream of running their gym without being there all the time. But let’s be real - there’s no such thing as a truly absentee business owner. The good news? You don’t have to be in your gym 24/7 to make it successful.…
- Fit for the Future: Tech & Innovation in Franchising
Just like all other businesses, AI has affected franchising in a great way. If you are still clinging to legacy systems, this episode is a wake-up call! In this episode, Rick speaks with the founder of the Franchise CTO, Parnell Woodard, a…
- From Corporate to CEO: The Entrepreneur’s Journey with Alloy
In this episode, Rick Mayo sits down with Chamberlynn Campuzano, the VP of Corporate Operations at Alloy, to discuss one of the biggest challenges facing new franchisees: the shift from corporate life to business ownership. Many people ass…
- How Alloy Leveraged Tech to Become a Franchise Powerhouse
In this episode, Rick shares his 33-year fitness entrepreneurship journey from a personal trainer working his way through college to a fitness franchising powerhouse. With over 320 locations awarded and 100+ open, Rick reveals what it take…