Episode 142: Ben Gibson | Inside FMCG Leadership: Ben Gibson on Building Brands, Sales, and Scaling Startups

Send us Fan Mail In this episode, Andrew sits down with Ben Gibson, General Manager at Mark Anthony Brands Australia, to unpack a career that’s anything but linear. Ben shares how he went from a traditional accounting start to partnering with sales teams, stepping backwards into field sales to accelerate his growth, and eventually leading national accounts before diving into the entrepreneurial world with VOC Beverages and launching his own seltzer brand. They explore the power of breadth over hierarchy, why taking risks and side steps can fast-track your career, and how hands-on experience across finance, sales, supply chain, and brand building prepared Ben to launch and lead a scaling business in Australia. Ben also takes us behind the scenes of building Mark Anthony Brands locally — from setting up the foundations (licenses, teams, systems) to now driving growth, innovation, and long-term market ambition in the RTD category. If you’re looking to move into leadership, start your own thing, or break out of a “cookie-cutter” career path, this episode is packed with practical insights on how to get there.

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