Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
Business & Finance
About
You opened your gym to change lives — not to live paycheck to paycheck. The Your Fitness Money Coach Podcast helps you master the money side of your business so you can take home more, stress less, and finally build the life you envisioned.I'm Billy Hofacker, your host. After 20+ years in the trenches of the fitness industry and paying off nearly $500K in debt, I've helped hundreds of fitness professionals get financially free.In each episode, you'll hear real stories of fit pros winning with money, actionable strategies to increase profits and build wealth, and inspiration to keep going on your own path to financial freedom.
Episodes
- Unlocking Customer Loyalty and Growth with (Disney Trained) Vance Morris
#324 In this episode, Vance Morris, a Disney-trained customer experience and direct response marketing expert, shares actionable strategies to grow your business through effective marketing, customer retention, and creating memorable exper…
- Understanding the Four Stages of Money: A Guide to Financial Clarity
#323 In this episode, Billy Hofacker breaks down the four stages of money, helping you identify where you currently stand and what steps to take next. Whether you're in survival mode or building toward surplus, this guide offers simple, ac…
- Building Wealth Beyond Your Gym: Essential Steps for Financial Freedom
#322 In this episode, Billy Hofacker shares practical and mindset-driven insights for gym owners and entrepreneurs to build sustainable wealth outside of their business. Discover key strategies to create financial stability, reduce debt, a…
- Using Systems and Community to Scale Your Fitness Business: Insights from Will Matthiessen & Billy Hofacker
#321 Join us as we explore how fitness entrepreneurs can avoid bottlenecks, build thriving community-based businesses, and leverage AI for efficiency. This episode offers actionable strategies, mindset shifts, and real-world stories to hel…
- Optimizing Cash Flow with a 13-Week Forecast: Key Insights for Gym & Studio Owners
#320 Are you managing your gym or studio's finances effectively? In this bite-sized episode, Billy Hofacker introduces a powerful tool—the 13-week cash flow forecast—that can transform your decision-making and help prevent cash shortages,…
- Mastering Business Growth with Will Matthiessen: Data Driven Strategies Part 1
#319 Kick off your entrepreneurial journey or level up your existing business with actionable insights from Will Matthiessen, a seasoned entrepreneur and growth strategist. In this episode, we dive into the importance of focus, building sc…
- The 5 Keys to Getting and Staying Debt Free
#318 Discover practical strategies to eliminate debt, free your mind, and build lasting wealth. Whether you're just starting or trying to stay out of debt, these insights will help you create clarity and confidence in your financial journe…
- How to Keep Your Fitness Business Pipeline Full
#317 In this bite-sized episode, Billy Hofacker shares a three-part framework to help gym and studio owners maintain a steady flow of clients, even in uncertain times. Learn practical strategies to prospect effectively, stay consistent wit…
- Build Your Business with the Donut Framework (an interview with Jon Vlahogiannakos)
Episode 316 introduces the "donut framework" by John Vlahogiannakos for structuring business messaging and strategy. It emphasizes clarifying your "why," showcasing uniqueness, celebrating wins, and implementing systems while maintaining a…
- Mastering the Core Four
Episode 315 of Your Fitness Money Coach features Billy Hofacker explaining the four critical financial metrics fitness business owners need to track for profitability and growth. The discussion covers definitions, interpretation, accountin…
- 5 Levers to Increase Cash Flow Immediately
Billy Hofacker discusses five levers gym owners can use to increase cash flow, including managing profit, recognizing growth triggers, tracking key performance indicators, reducing expenses, and forecasting financial needs. He emphasizes t…
- Why Most Gym Owners Never Get Rich And How to Change That.
This episode of Your Fitness Money Coach discusses why most gym owners struggle to build wealth, covering mindset, debt, reinvestment, and daily actions. Billy Hofacker provides insights on strategic savings, prospecting, and pricing to fo…
- Unleashing Success Through Discipline, Negotiation, and Growth — A Conversation with Tim Stout
Tim Stout shares insights on building success through discipline, negotiation, and continuous learning, drawing parallels between martial arts and business. He highlights the importance of a strong work ethic, strategic routines, and lever…
- How I Intentionally Lowered my Net Worth (and what I learned)
In episode 311, host Billy shares three unconventional methods he used to intentionally lower his net worth, including early mortgage payoff and prioritizing family over wealth accumulation. He discusses the lessons learned about mindset,…
- Mastering the Gym Business with Thom Plummer
In episode #310, Thom Plummer shares strategies for gym owners to build sustainable businesses. He emphasizes purpose, continuous learning, sales, marketing, finance, emotional connections through storytelling, and strategic exit planning.…
- 3 Weird Numbers That I Track (and you should too)
This episode of Your Fitness Money Coach discusses Pearson's Law, which states that performance improves when measured. It highlights three specific financial numbers for gym owners to track: Net Owner Benefit, Net Plus Discretionary, and…
- Retention, Belonging, and Leadership Don't Improve by Accident - An Interview with Devin Gage
In this interview with Devin Gage, the conversation focuses on how gym owners can intentionally improve client retention and foster a sense of belonging. Gage shares insights on evolving leadership and community strategies as a business gr…
- The Top 3 KPIs You're Not Tracking (But Should Be)
This episode of Your Fitness Money Coach discusses the top 3 KPIs gym owners should track: taxes as a signal of profit and progress, sales P&L to understand the cost of revenue, and personal KPIs like time with family and mental margin. It…
- 3 Things Great Gym Owners Do to Dramatically Increase Their Profit in the Long-Term
This episode of Your Fitness Money Coach identifies three key leadership disciplines practiced by profitable gym owners. It explains how decisions, values-based leadership, and long-term thinking, though not always obviously financial, dir…
- The 5 Financial Rhythms You Can't Neglect
This episode of Your Fitness Money Coach Podcast discusses the 5 Financial Rhythms critical for business success: understanding revenue, effective budgeting, proactive forecasting, focused tracking, and consistent automation. Mastering the…
- You Don't Need More Leads. You Need Better Structure with Chris Tutela
Chris Tutela joins the podcast to explain that gym owners often need better business structure instead of more leads. The discussion covers building a sustainable business, the value of mentorship, and making decisions based on individual…
- The Biggest Profitability Mistake Gym Owners Make
In episode 303, the podcast discusses the largest profitability error gym owners make, emphasizing retention as a key financial strategy and exploring the daily habits of successful gyms. It also covers how mindset influences financial dec…
- Why "Working ON the Business" Isn't What You Think with Daniel Meng
Gym owners Daniel Meng and Billy discuss business growth, leadership, and the realities of operating a mature business. They challenge common advice about keeping profitable businesses and explore the shift from day-to-day operations to st…
- The Sale Is Always Running: How Great Communication Drives Growth (with Elias Scarr)
This episode features Elias Scarr discussing how continuous communication, not just offers, drives fitness business growth. Key topics include sales structure, data tracking, client confidence, and follow-up strategies for improved client…
- 5 Reasons to Register for the Profitable Gym Intensive
This episode of the Your Fitness Money Coach Podcast discusses the Profitable Gym Intensive, detailing why it was created and who should attend. It covers the benefits of in-person collaboration, the focus on financial clarity and systems,…
- How to Set Your 2026 Financial Target
This episode of Your Fitness Money Coach Podcast focuses on setting a clear financial target for 2026. It explains the true purpose of financial targets for gym owners and outlines five key steps to set and achieve a meaningful business go…
- A Post-Thanksgiving Reset: Gratitude That Grounds You
In episode 298, Billy explores the lasting impact of gratitude beyond Thanksgiving, discussing how it influences leadership and business practices. The episode references Psalm 136 and offers practical ways to cultivate a more grateful min…
- Turning Ideas Into Results with Kelsa Dickey
This episode features Kelsa Dickey, founder of Fiscal Fitness Phoenix, discussing the process of transforming ideas into actionable results and emphasizing the importance of cash flow. The conversation covers goal-setting frameworks and pr…
- Why Your Gym Looks Like Everyone Else's and How to Fix It with Cuoco Black
This episode features gym designer Cuoco Black discussing why many fitness facilities look alike and how to design a space that enhances brand identity and sales. Key topics include the 'generic box trap,' the importance of a concept, prio…
- When Your Business Grows Up: How EOS Brings Clarity and Traction with Meryl Simmons
Billy interviews EOS Implementer Meryl Simmons on navigating business growth using the Entrepreneurial Operating System (EOS). They discuss EOS tools for clarity, accountability, and peace of mind, using an analogy of a business maturing l…
- How to Design a Mini Retirement with Jillian Johnsrud
Jillian Johnsrud discusses the concept of mini-retirements, outlining what they are, their financial and personal advantages, and how to plan for them. The episode covers the time and money aspects, involving family, and how preparing for…
- Burn the Boats: The Leadership Habits That Build Unstoppable Commitment with Antonio Garrido
Leadership expert Antonio Garrido discusses "burning the boats," work ethic versus commitment, and the necessity of embracing discomfort for effective leadership. He shares his "4 Rules" for transforming sales and leadership, drawing lesso…
- 3 Money Lessons from 17 Years of Marriage
In this episode, the hosts share three money lessons learned over 17 years of marriage, focusing on the importance of communication, staying aligned with shared goals, and practicing gratitude, with the aim of encouraging listeners to alig…
- 3 Shocking Stats About Gym Owners
This episode of Your Fitness Money Coach shares three statistics relevant to gym owners: emergency fund capacity, the distinction between income and wealth, and common reasons for gym business failure. It offers actionable steps to improve…
- Make Q4 Your Best Quarter Yet
Episode #291 of the Your Fitness Money Coach Podcast focuses on strategies for gym owners to increase business and financial performance in Q4. Topics include setting top-line goals, identifying "Big Rocks" for business growth, and establi…
- Behind the Scenes: Billy Hofacker Teaching Studio Owners at Studio Grow
#290 Ever wondered what it's like inside a high-level studio owner intensive? In this episode you'll get a behind-the-scenes listen to my live training at Studio Grow. I did a full half a day training on: How to spot the signs it's time to…
- A Day With a 7-Figure Gym Owner – A Behind the Scenes Look
This episode features an unscripted look inside a coaching day with a 7-figure gym owner client, including discussions on financial coaching, business growth, profit, and lessons learned by successful fitness entrepreneurs.
- Unlocking a Champion's Mindset with Chase Kough
Chase Kough, owner of Performance360 and The G.O.A.T. Mind, shares insights on achieving consistent success with gym owners. The discussion covers mindset frameworks used by elite athletes, the impact of desire levels, and how small action…
- 3 Business Lessons from a Failed Office Rental
Host shares a negative experience with a coworking space to illustrate three business lessons: the importance of clear communication, addressing billing errors promptly, and maintaining flexible systems. The episode challenges listeners to…
- Building a "Ten" Marriage with Billy & Melissa Hofacker
Billy and Melissa Hofacker share insights on building a strong marriage, discussing systems for connection, the impact of faith, and lessons learned from personal growth and even Jiu Jitsu.
- Behind the Scenes at Perform Better Summit: Mindset, Conditioning, and Financial Freedom
This episode features backstage interviews from the Perform Better Summit, discussing elite performer mindsets with Chase Kough, conditioning and team building with Kevin Carr, and the financial freedom of being debt-free with Martin Roone…
- The 7 Things Your 50+ Clients Really Want with Jay Croft
Jay Croft discusses the priorities of adults over 50 in fitness and wellness. He shares the 7 key desires of this demographic and explains how using intentional language and designing specific experiences can make a business more appealing…
- From Success to Significance with Joe Denner
In episode 283, Joe Denner, an executive coach, shares his journey from CFO/COO to coaching successful but stuck leaders. The discussion covers leadership integrity, aligning work with faith, effective leadership traits, and couple/team al…
- Cash Growth Challenge — Starts August 18 | 5 Days to Boost Your Gym's Cash Flow
Episode 282 introduces the 5-day Cash Growth Challenge, designed for gym owners seeking to improve cash flow. The challenge includes daily videos, action steps, and live coaching sessions, starting August 18th.
- What To Do If You're Behind on Your Taxes
This episode addresses gym owners falling behind on taxes, offering a fixable solution to regain financial control. It outlines common reasons for falling behind, shares a personal struggle, provides a 4-step catch-up plan, discusses build…
- What to Do if You're Having a Bad Year
This episode addresses strategies for fitness professionals experiencing a difficult business year, offering perspective shifts on revenue, motivation, and long-term business planning. It covers adjusting focus, managing expectations, and…
- The Truth About Growth: 3 Lessons Every Gym Owner Needs to Hear
This episode of Your Fitness Money Coach explores the complexities of business growth for gym owners, challenging the notion that 'more is always better.' It covers the dangers of revenue growth without profit, the importance of strategic…
- 3 Things That Helped Me Turn Things Around Financially
This episode details three major shifts that improved the host's financial situation, including taking ownership, implementing financial systems, and leveraging focus. These strategies contributed to paying off significant debt and busines…
- Net Worth by Age for Gym Owners: How Do You Stack Up?
This episode of Your Fitness Money Coach Podcast discusses net worth for gym owners, differentiating it from income. It presents net worth benchmarks by age using U.S. data and offers actionable steps for increasing net worth.
- 5 Nuggets From the Perform Better Summit
The Your Fitness Money Coach podcast shares 5 nuggets from the Perform Better Summit: compare yourself to bigger companies, mindset is crucial, ask better questions for better answers, differentiate your service, and focus on building real…