You Herd It Here
Business & Finance
About
You Herd It Here is the GOAT-to podcast for social media, powered by GOAT Social Media and hosted by Kassie Meiler. Whether you're building a brand, scaling a business, or just here for the juicy marketing tea, this podcast delivers real talk, expert insights, and behind-the-scenes strategy from the digital world. Each episode is packed with practical tips, trending topics, and a little sass to keep it fun.
Episodes
- Episode 40 - What Marriott Taught My Mom About Service… and What That Means for Your Brand | Mother’s Day Special
In this Mother's Day episode, Kassie and her mother, Debbie Meiler, an Area Manager at Baywood Hotels, discuss the principles of service learned from hospitality, including Marriott, and how they apply to brand strategy. They cover topics…
- Episode 39 - Social Media Is Lying to You About Your Health
This episode of "You Herd It Here" discusses how social media misrepresents health, focusing on the dangers of quick fixes and misinformation. Kassie and trauma ICU nurse Alexa Salerno examine trending treatments, potential risks, and the…
- Episode 38 - From Feeds to Social Search: What Marketers Need to Know from Ragan Disney Social Media Conference
Kassie and Sofia discuss key takeaways from the Ragan Disney Social Media Conference 2026. The episode focuses on the shift toward social media as a search engine, AI's role in content discovery, and how content strategy is evolving, empha…
- Episode 37 - Big Brand Strategy, Boutique Execution with Molly Lopez
In Episode 37 of "You Herd It Here," Molly Lopez, founder of Sparo, discusses how businesses can achieve growth through strategic execution rather than just increasing their marketing budget. She explores why many businesses struggle to sc…
- Episode 36 - Agency or In-House? What New Grads Need to Know
This episode discusses the choice between agency and in-house marketing roles for new graduates. It highlights the differences in daily work, skill development, and career growth for both paths.
- Episode 35 - Black Belt Discipline vs. Viral Hype: What Most Business Owners Get Wrong About Growth
In this episode, Kassie and Matthew Brenner discuss sustainable business growth, emphasizing discipline, retention, trust, and revenue over viral hype. They explore why consistency, community, and real-world connection are more effective t…
- Episode 34 - Why Some Brand Failures Go Viral (And Actually Win)
This episode of You Herd It Here discusses how some brand failures and unplanned moments can lead to viral marketing success. It explores examples where authenticity, speed, and storytelling fueled unexpected wins online.
- Episode 33 - The Agent Behind the Brand: Why Personal Story Matters in Real Estate
In this episode, Sarah Galperin, a real estate advisor at Compass, discusses how personal storytelling, consistency, and connection build trust in the real estate market. She shares how her diverse background influences her client interact…
- Episode 32 - Your Brand’s Reputation Is Being Built Online… Whether You’re Participating or Not
In this episode, Kassie and Sofia explore how brand reputation is now built online through real-time comment sections, viral clips, and social media conversations. They discuss the shift from static ratings to dynamic social narratives and…
- Episode 31 - Showing Up With Integrity: Trust, Authority, and Authenticity in Law & Social Media
Kassie and Alex Lopez, Esq. discuss the importance of trust and integrity in legal and social media contexts. They explore how showing up with clarity, education, and authenticity builds credibility for professionals and service businesses.
- Episode 30 - Beyond $10M Spots: How Social Buzz Became the Real Super Bowl Advertising Win
This episode of You Herd It Here discusses how social-first strategies outperformed traditional Super Bowl advertising. It explores how brands like DoorDash, Chipotle, and Elmo leveraged social media for greater engagement and impact.
- Episode 29 - From Swipes to Strategy: What Modern Matchmaking Teaches Us About Social Media
Kassie and Noelle Barnes discuss how modern matchmaking insights apply to social media strategy. This episode covers building trust, brand growth, and authentic connections in the digital age.
- Episode 28 - Micro, Macro, or Nobody? The Truth About Influencers Today
Kassie and Sofia discuss influencer marketing in 2026, examining the role of micro-influencers, macro-creators, and when to opt for no influencers. They also delve into why follower count is no longer the primary success metric for brands.
- Episode 27 - From Passion to Platform: Building a Beauty Brand on Social Media with Zach Dishinger
This episode features Zach Dishinger, founder of Formula Z Cosmetics. He shares insights on launching a beauty brand, growing his business, and utilizing social media for brand building. The discussion also covers scaling with purpose and…
- Episode 26 - Content That Converts: The Psychology of CTAs
Kassie and Sofia discuss the psychology of calls to action (CTAs) that convert. They explore common reasons why CTAs fail and how to improve their effectiveness by considering user behavior and readiness.
- Episode 25 - Turning Voice Into Impact: Healing, Advocacy & Social Media with Brittany Sinitch
In this episode, Brittany Sinitch discusses using social media for advocacy and healing. She shares her experience as a Parkland shooting survivor and how she uses her platform for connection and impact without burnout.
- Episode 24 - The Year of the Micro-Brand
Kassie and Sofia discuss why 2026 is the year of micro-brands, emphasizing precision over volume. They explore how hyper-focused brands and niche communities are outperforming broader strategies, and how to build content and systems that s…
- Episode 23 - The Doctor Is Online: How Dr. Jessika Uses Social Media to Heal, Educate, and Empower
In this episode, Dr. Jessika Negrin discusses her approach to integrating modern medicine, holistic care, and social media to promote healing and education. She shares insights on nervous system regulation and the importance of building tr…
- Episode 22 - The Big Holiday Marketing Audit: Lessons Every Brand Should Steal for 2026
Kassie and Sofia conduct a holiday marketing audit, examining what worked and what didn't. They discuss strategies for 2026, focusing on avoiding common mistakes and implementing effective campaigns.
- Episode 21 - How Community Shapes Your Life & Career: Julia Sergison on Creativity and Connection
Kassie and Julia Sergison discuss the role of community in shaping life and career. They explore how intention, curiosity, and shared experiences contribute to building connections and community.
- Episode 20 – From Intern to Impact: Leading With Empathy, Community & Confidence with Lizzie Eaton
Kassie and Lizzie Eaton discuss transforming careers, content, and community through empathy, listening, and confidence. They explore authentic strategies for customer experience and communication.
- Episode 19: Social Media Myths That Are Killing Your Growth
This episode of You Herd It Here addresses social media myths that are counterproductive to growth. Kassie and Sofia explore misconceptions like the efficacy of excessive hashtags, daily posting, and trend-following, providing alternative…
- Episode 18 - Stretch, Recover, Post: Building a Resilient Brand Like an Athlete with Andrew Geil
In this episode, Kassie and Andrew Geil explore how athletic principles can be used to build a resilient brand and prevent burnout. They discuss mindset, micro-goals, discipline, and daily practices for sustainable success on social media…
- Episode 17 - The Paid Ads Playbook: How to Actually Win with Social Campaigns
In this episode, Kassie and Sofia provide a playbook for paid social media campaigns. They discuss targeting, budgeting, creative, and data to help listeners improve their ad performance.
- Episode 16 - Brand Messaging That Converts: How to Tell a Story That Sells with Melissa Sweredoski Larrea
Kassie and Melissa Sweredoski Larrea discuss brand messaging and storytelling. They cover why brands struggle to communicate, the role of emotion in conversions, and practical tips for brand communication.
- Episode 15 - The Science of Consistency: Why Posting Regularly Matters More Than You Think
In this episode, Kassie and Sofia explore the importance of consistent content posting. They discuss how algorithms favor regular updates and the impact of consistency on audience engagement.
- Episode 14 - What Agency Owners Don’t Want You to Know: A Conversation with Alex Joyel
In this episode, Kassie and Alex Joyel of SkyHouse Social discuss common myths agencies promote, what truly leads to results, and the necessity of strategy in content. They share insights on effective and ineffective content approaches.
- Episode 13 - AI in Social Media: Your New Assistant or Your Worst Nightmare?
Kassie and Sofia discuss the use of AI in social media, covering its potential benefits for content creation and its challenges in maintaining brand authenticity. They explore both the advantages and disadvantages of integrating AI into so…
- Episode 12 - Lights, Camera, Convert: Why Great Video Is the Real Scroll-Stopper with Adam Lalani
Adam Lalani, founder of Lalani Media, discusses powerful storytelling that captures attention and drives action. He shares insights on what makes branded content perform, YouTube's success, and podcasting as a business growth tool.
- Episode 11 - The Content Funnel: How Social Media Drives Sales Without Feeling Salesy
Kassie and Sofia discuss the content funnel and how social media can drive sales. They explain how to attract, engage, and convert customers without being "salesy" and provide tactics for strategy alignment.
- Episode 10 - How to Not Sound Like a Robot: B2B Social That Sticks with Aisha Sheik
Aisha Sheik discusses how to create authentic B2B social media content for LinkedIn. She provides insights on bringing personality to content and standing out in a crowded feed.
- Episode 9 - The Signs You’re Ready for a Social Media Manager (or Agency)
This episode of You Herd It Here focuses on identifying when a business is ready to hire a social media manager or agency. It covers topics such as strategy, budget, expectations, and how to avoid common hiring mistakes.
- Episode 9 -Trailer - The Signs You’re Ready for a Social Media Manager (or Agency)
This episode discusses the signs indicating readiness to hire a social media manager or agency. It covers what to expect from such professionals and strategies for achieving the best return on investment for your social media budget.
- Episode 8 - Where the Market Meets the Algorithm: Joe Vairo on Real Estate Today
Joe Vairo joins Kassie to discuss how social media is transforming real estate in South Florida. They cover topics including TikTok for real estate, building trust, the Fort Lauderdale market, and how agents can stand out online.
- Episode 8 - Trailer - Where the Market Meets the Algorithm: Joe Vairo on Real Estate Today
In Episode 8 of You Herd It Here, Joe Vairo explores South Florida real estate, viral content, and utilizing social media to attract clients. The episode focuses on how social media can convert content into client relationships.
- Episode 7 - Batching, Scheduling, Repurposing: Content Planning That Doesn’t Drain Your Soul
This episode of You Herd It Here discusses content planning strategies such as batching, scheduling, and repurposing. It covers how to use tools like Later, Hootsuite, and Agorapulse to create content efficiently and consistently.
- Episode 7 - Trailer - Batching, Scheduling, Repurposing: Content Planning That Doesn’t Drain Your Soul
This episode of "You Herd It Here" focuses on content planning strategies like batching, scheduling, and repurposing. It aims to provide tools for creating and planning content more efficiently, whether for a business or a personal brand.
- Episode 6 - Lipstick, Likes, and the Power of a Great Social Media Caption with Marci Robin
Marci Robin joins Kassie on "You Herd It Here" to discuss the evolution of beauty media from print to digital and the power of social media captions. They explore how social media has reshaped the beauty industry, what makes content trend,…
- Episode 6 - Trailer - Lipstick, Likes, and the Power of a Great Social Media Caption with Marci Robin
Kassie Meiler and journalist Marci Robin discuss the impact of social media captions, the virality of beauty trends, and the importance of authenticity in social media. They explore how captions have become new headlines and what drives be…
- Episode 5 - Trailer - Where Should You Really Be Showing Up?: Picking the Right Platforms for You or Your B
This episode of You Herd It Here discusses how to choose the right social media platforms for your brand. Kassie and the GOAT Social Media team explain how to match your audience, content style, and goals with suitable platforms.
- Episode 5 - Where Should You Really Be Showing Up?: Picking the Right Platforms for You or Your Brand
Kassie and the GOAT Social Media team discuss how to choose the most effective social media platforms for a brand. They cover identifying suitable platforms based on audience, content style, and business goals.
- Episode 4 - LinkedIn Is Having a Main Character Moment with Connor Storch
In this episode of You Herd It Here, Connor Storch, founder of Co. Story Branding & Marketing, talks about building a personal brand on LinkedIn. He covers profile upgrades, post frameworks, and how to create engaging content on the platfo…
- Episode 4 - Trailer - LinkedIn Is Having a Main Character Moment with Connor Storch
In this episode, Connor Storch and Kassie Meiler discuss how to transform your LinkedIn presence. They unpack how storytelling, clarity, and consistency can enhance your professional profile.
- Episode 3 - From Fast Food to Flight Checks: Brands That Get Social Right
This episode of You Herd It Here examines the social media approaches of Wendy's, TSA, and Duolingo, highlighting their use of bold voice, platform fluency, and timely risk-taking. The discussion covers how these brands create engaging and…
- Episode 3 - Trailer - From Fast Food to Flight Checks: Brands That Get Social Right
This episode of You Herd It Here focuses on how brands such as Wendy's, TSA, and Duolingo achieve social media success. It explores their strategies for winning on the internet.
- Episode 2 - Mic Drop Moments: Racquel Goldy on Hosting, Hustling & Going Viral
In this episode, Racquel Goldy discusses her journey from college radio to a successful media career. She shares insights on personal branding, social media, and entertainment, including her experiences from red carpets to viral content.
- Episode 2 - Trailer - Mic Drop Moments: Racquel Goldy on Hosting, Hustling & Going Viral
In this episode, Racquel Goldy, a radio host and content creator, shares her journey in building a media career and going viral. She discusses her experiences with host Kassie Meiler, her friend of 15 years.
- Episode 1 - Welcome to the Herd
Kassie and Sofia introduce their new podcast, You Herd It Here, discussing social media and sharing insights from their agency, GOAT Social Media. They cover daily workflows, current trends on Instagram and TikTok, and their favorite and l…
- Episode 1 - Trailer - Welcome to the Herd
Kassie and Sofia launch their podcast, "You Herd It Here," offering a look into their social media agency, GOAT Social. They discuss the agency's beginnings, daily operations, and various marketing topics and trends.