Web3 CMO Stories
Technology
About
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building. Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business. Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene. You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape. Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). “One of the sharpest marketing shows running right now.” “Joeri has a gift for getting to the uncomfortable questions underneath the polite ones.” – Matt Wilkinson, Founder of Strivenn
Episodes
- The Web3 Go To Market Playbook From Baseline To Launch Momentum | S6 E21
Joining Jack Haldorsson of Lunar Strategy, this episode explores a Web3 go-to-market strategy that prioritizes social baselines and phased growth. The conversation covers defining target users, sequencing product launches, using AI in mark…
- How To Use AI In B2B Without Losing The Human Touch | S6 E20
Megan Stark, CEO of CubicICE, joins the show to discuss balancing AI adoption with human interaction in B2B marketing. The conversation covers maintaining credibility, automating repetitive tasks while preserving relationships, and adaptin…
- We’re All in the Diaper Business Now – Private Fireside Chat with Mark Schaefer | S6 E19
In this fireside chat from the Sintra Synergies retreat, Mark Schaefer and the host discuss the impact of AI on decision-making and marketing. They explore how marketers must adapt to persuading AI systems rather than just consumers, while…
- Keep The Buyer In The Room | S6 E18
Matt Wilkinson, an AI marketing strategist, discusses how to maintain customer insight in B2B marketing by using generative AI and custom GPTs to keep persona perspectives present during internal review processes and throughout the buyer's…
- Stop Hiding Behind Your Brand | S6 E17
Stephan Bajaio joins the podcast to discuss the importance of aligning brand identity with core marketing fundamentals rather than chasing transient AI trends. The conversation explores prioritizing durable strategies like SEO, information…
- Behind the Scenes of a TEDx Talk (And Why Most Messages Don’t Land) | S6 E16
This episode explores the lessons learned from delivering a TEDx talk in Lisbon, focusing on the importance of clarity in messaging. The host discusses the challenges of the TEDx format, the value of intentional communication, and how AI c…
- Crypto That Feels Like A Text Message | S6 E15
Kalib Stevens from RYO joins the podcast to discuss making Web3 user experiences more accessible and intuitive. The conversation explores how simplified communication and interface design, similar to messaging apps, can help bridge the gap…
- Digital Identity And Real-World Belonging | S6 E14
John Karp, organizer of the Non Fungible Conference, discusses the cultural evolution of digital identity, NFT art, and digital ownership. The episode also explores the value of in-person events in the age of AI and outlines upcoming progr…
- Building Real Trust In Luxury Resale Online | S6 E13
Nicole Reznic, founder and CEO of Mark3t, discusses how to build authentic trust in luxury resale marketplaces. The conversation covers the integration of blockchain provenance, AI-supported reputation systems, and the importance of commun…
- Stop Using AI And Start Working With It | S6 E12
Author and entrepreneur Bryan Cassady discusses transitioning from using AI as a tool to treating it as a collaborator. The discussion covers the SPARKS framework, the importance of context over prompt engineering, and strategies for integ…
- Stablecoin Yield, Without The Headache | S6 E11
This episode features Jeff Handler, co-founder of OpenTrade, explaining how to achieve stablecoin yield through enterprise-grade infrastructure, focusing on security, compliance, and real returns. The discussion covers practical aspects of…
- Chris Do on Quiet Power: Building a Brand Without Noise | S6 E10
This episode features Chris Do discussing how to build a personal brand by focusing on clarity, restraint, and lived experience, especially in an era of AI-generated content. He covers the importance of taste as a business asset, the trust…
- How AI Agents Will Spend, Earn, And Prove Trust On Blockchain Rails | S6 E09
This episode discusses the future of autonomous AI agents operating on blockchain rails. It covers topics like decentralized data, payment standards, and controls for machine spending, featuring Rodrigo Coelho and discussing potential impa…
- Stop Lighting Marketing Cash On Fire | S06 E08
This episode with Kurt Uhlir discusses strategies to avoid wasting marketing resources by focusing on long-term growth systems. It covers aligning executive time horizons, leveraging AI for content quality and decision-making, and fosterin…
- Borrowing Against Bitcoin Turns Selling Into A Choice | S6 E07
This episode discusses borrowing against crypto assets like Bitcoin and Ethereum as an alternative to selling, featuring Tobias van Amstel, CEO of Altitude. It covers DeFi lending mechanics, trust signals in decentralized finance, sources…
- Leading In Public Without Losing Yourself – with Melanie Borden | S6 E06
This episode features Melanie Borden, an executive visibility strategist, who discusses leading in public without compromising authenticity. The conversation covers building trust through genuine interaction, avoiding trends and algorithms…
- Gary Vaynerchuk on Creating Everywhere to Stay Visible in an AI-First World | S6 E05
Gary Vaynerchuk shares strategies for creators to maintain visibility in an AI-first world by publishing useful content across platforms like YouTube, TikTok, and LinkedIn. The discussion covers the importance of provenance and blockchain…
- Virality Won’t Pay Your Rent, But Systems Might – with Austin Armstrong | S6 E04
Austin Armstrong joins Web3 CMO Stories to discuss building a durable business by focusing on systems rather than just virality. The episode covers turning attention into customers, leveraging AI for content creation and distribution, and…
- Your SEO Isn’t Dead, It Just Learned To Talk – with Chris Donnely | S6 E03
This episode discusses how recommendation-driven search and LLMs are reshaping brand discovery. It explores strategies for optimizing content for conversational AI, leveraging social signals, and building a strong personal brand to succeed…
- Cards Are Ancient, Stablecoins Are Inevitable, And Compliance Still Ruins Weekend Releases | S6 E02
This episode features Przemek Kowalczyk of Ramp Network, discussing practical strategies for fast, trusted, and global crypto onboarding. Topics include right-sized KYC, payment rails, stablecoins for remittances and cross-border payments,…
- Why Winning with AI Starts with Business Outcomes, Clean Data and Putting People First | Sandy Carter | S6 E01
This episode features Sandy Carter discussing a practical approach to AI strategy, emphasizing business outcomes, clean data, and human change management. It covers the integration of AI with blockchain, the rise of generative engine optim…
- The Stories You Loved the Most – Top 10 Episodes of 2025 | S5 E55
This special year-end episode of Web3 CMO Stories counts down the top 10 episodes of 2025, determined by listener engagement and downloads. The selected conversations highlight patterns and trends across Web3, AI, marketing, and digital bu…
- How Web3, Telegram and AI Are Rewiring Gaming Growth | S5 E54
Rudy Koch, cofounder of Mythical Games, explains that true Web3 gaming growth comes from focusing on player behavior, community, and social connection, not just buzzwords. The episode covers how platforms like Telegram and technologies lik…
- Privacy As A Product Advantage | S5 E53
This episode features Shahaf Bar-Geffen, CEO of COTI, discussing privacy as a product advantage in Web3. They explore how technologies like garbled circuits and selective disclosure are enabling confidential computation and driving adoptio…
- From Satire To Strategy: How MyTechCEO Scales With Timing, Trends, And Taste – with Jason Yeager | S5 E52
Jason Yeager, creator of MyTechCEO, explains how satire, timing, and taste can effectively build an audience and secure brand partnerships in the tech industry. The episode covers leveraging AI for quality enhancement rather than replaceme…
- From Reputation To Results: How A Global Invite-Only Commerce Club Scales Trust | S5 E51
Carlos Monteiro, founder of Evolve Commerce Club, shares how he scaled a global invite-only network for senior leaders by focusing on trust, curated matchmaking, and expert sessions. The club uses tools like WhatsApp and is exploring AI to…
- How A Digital Twin Can Work While You’re Away | S5 E50
David Shim, CEO of Read AI, explains how a digital twin can create a searchable system of record from meetings, emails, and files. This technology offers instant summaries, action items, and can preserve momentum and answer client question…
- Nearshoring Meets AI | S5 E49
Jo Smets of BluePanda explains how nearshoring combined with AI is transforming European business operations, including CRM and marketing. The discussion covers practical AI implementation, challenges in automation, data governance, and th…
- Creating Benevolent Decentralized AGI at SingularityNET | S5 E48
Ben Goertzel explains the distinction between LLM breadth and genuine AGI, detailing the limitations of current AI models and proposing a method to integrate deep neural networks with logic engines and evolutionary learning. The episode co…
- How Human Connection Beats AI At Scale – with Joe Pulizzi | S5 E47
This episode features Joe Pulizzi discussing strategies for creators and marketers to prioritize human connection and build owned audiences over relying on AI-generated content. The conversation covers moving beyond platform dependency, in…
- Audience First: Storytelling That Sells – with Park Howell | S5 E46
This episode features Park Howell, an Emmy-winning storytelling coach, who explains the Audience-Based Telling (ABT) framework and its application in marketing. The discussion covers how to craft compelling brand narratives that resonate w…
- AI At Work, Humans In Charge | S5 E45
This episode discusses AI
- Living On Crypto Since 2015 | S5 E44
Joël Valenzuela, a crypto user since 2015, discusses his transition to living entirely on cryptocurrency, abandoning traditional banking. He shares insights on the importance of real-world utility over speculation, practical challenges lik…
- From Maze to Movement: How RYO Brings Real-World Payments to Web3 | S5 E43
This episode features Lani Dizon, co-founder of Zenza Capital and RYO Digital Project, discussing RYO
- 🎧 [BONUS] The Future CMO – Full Audiobook | How Modern CMOs Win with Trust, Tech & Smart Visibility
This audiobook discusses the evolution of the CMO role into a Chief Value Officer, emphasizing revenue, margin, and risk. It details strategies for measurable impact through trust, technology, and community, including AI marketing, narrati…
- How AI Changes Your Customers – Mark Schaefer's New book | S5 E42
Mark Schaefer joins Web3 CMO Stories to discuss his new book on how AI is reshaping customer interactions. They cover cognitive offloading, the changing nature of discoverability and PR, and the emerging trust crisis driven by AI-generated…
- Marketing Theater Is Canceled, Sorry | S5 E41
This episode discusses the launch of RYO's LIFE Wallet, designed for ease of use and everyday crypto value, and introduces the "Future CMO" concept, emphasizing accountability and value creation over vanity metrics.
- Predicting the Future: How LiveDuel is Revolutionizing Sports Betting | S5 E40
Will Martin, founder of LiveDuel, explains how the platform uses Web3 and DeFi to create a unified global sports prediction ecosystem with better pricing and distributed fees. He highlights their successful TikTok marketing strategy and th…
- From Crypto Victim to Security Visionary: Xavier's Story | S5 E39
Xavier Hendricks, CEO of NGRAVE, shares his experience moving from crypto victim to security visionary. He advocates for simplicity in crypto security, emphasizing offline private keys and user-friendly design for hardware wallets.
- The Crypto Storytelling Problem: Tales from Four Continents | S5 E38
Stephany Zoo, Head of Ecosystem at Caladan, explains that the crypto industry struggles with storytelling, using jargon and excluding mainstream audiences. She highlights how cultural contexts affect adoption and advises marketers to retur…
- From Keynote Stage to Amazon: The Future CMO | S5 37
This episode discusses the upcoming book "The Future CMO," detailing the evolution of marketing leadership to integrate AI and Web3. It highlights the importance of visibility, trust, and storytelling for future marketing success.
- Reimagining Business with AI | S5 E36
This episode features Kelwin Fernandes, co-founder and CEO of NILG AI, discussing how artificial intelligence is fundamentally reshaping business strategy and entrepreneurship. He emphasizes AI as a catalyst for reimagining business models…
- Crypto Who? Making Web3 Gaming Accessible to Everyone | S5 E35
Joana Barros of My Neighbor Alice explains how they are making Web3 gaming accessible by removing entry barriers, using strategies like browser-based gameplay and email-based account creation. Their approach resulted in 100,000 accounts cr…
- From Accidental Entrepreneur to Building One of Asia’s Leading Blockchain Firms | S5 E34
Vikram R Singh shares his journey building the blockchain firm Antier, emphasizing the technology's role in creating trust and accountability. He discusses India's Web3 potential, the synergy of blockchain and AI, and practical advice for…
- Building Trust in Web3 | S5 E33
Catherine Daly, CMO at Space and Time, shares insights on building trust in Web3 by focusing on truth and reliability, drawing parallels to fandom communities for effective marketing strategies. She explains how to communicate complex tech…
- Fighting Bots: The human.tech Revolution | S5 E32
Yan Ketelers, CMO at Holonym, explains how human.tech uses zero-knowledge protocols, including Human Passport and Human Wallet, to combat bot activity and Sybil attacks in Web3, ensuring fair distribution of resources and governance. The t…
- How Transak Is Making Crypto Accessible In 100+ Countries | S5 E31
Harshit Gangwar from Transak explains how the company simplifies crypto purchases in over 100 countries, addressing the user adoption gap. The episode covers marketing strategies for Web3 and traditional finance, evolving services to inclu…
- Money, Meaning, and Mindfulness: Redefining Success in Crypto S5 | E30
Francisco Quartin de Macedo shares his path from early sports betting to managing crypto assets, leading him to create a purpose-driven hedge fund. He discusses managing ADHD, evolving leadership, and finding value alignment with Bitcoin i…
- Wisdom from a Young VC's Journey | S5 E29
Violetta Chekan, a VC with extensive early-stage investing experience, shares insights on startup motivation beyond finances, emphasizing the importance of a founder's journey and team dynamics. She details key evaluation criteria for foun…
- Telegram's NFT Revolution: The Rise of Digital Collectibles | S5 E28
Alex, CMO of DOGS and Open Builders, discusses the evolution of digital ownership, focusing on Telegram